Carolin Nordhaus
Team Lead UX Research at sofatutor GmbH- Claim this Profile
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Deutsch Native or bilingual proficiency
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Englisch Full professional proficiency
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Französisch Limited working proficiency
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Spanisch Limited working proficiency
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Bio
Benjamin Weitner
To say Carolin brought User Research on the map for sofatutor would still be an understatement: as the first dedicated specialist in that position, she created the roadmap of and conducted all qualitative and quantitative research about our current and future user groups herself. She managed to present her findings to C-level management with the same ease and effectiveness as to the cross-functional product teams. Her findings triggered internal structural changes in order to allow the product teams to listen to and learn from their users on a continuous basis. In user interviews, she creates a wonderful room thanks to her warm and empathetic side which even made interviews with 1-st grade children seem effortless. As a colleague I have always perceived her as a curious, calm, sincere and clever person. I would be happy to work with Carolin in the future again and cannot recommend her enough.
Benjamin Weitner
To say Carolin brought User Research on the map for sofatutor would still be an understatement: as the first dedicated specialist in that position, she created the roadmap of and conducted all qualitative and quantitative research about our current and future user groups herself. She managed to present her findings to C-level management with the same ease and effectiveness as to the cross-functional product teams. Her findings triggered internal structural changes in order to allow the product teams to listen to and learn from their users on a continuous basis. In user interviews, she creates a wonderful room thanks to her warm and empathetic side which even made interviews with 1-st grade children seem effortless. As a colleague I have always perceived her as a curious, calm, sincere and clever person. I would be happy to work with Carolin in the future again and cannot recommend her enough.
Benjamin Weitner
To say Carolin brought User Research on the map for sofatutor would still be an understatement: as the first dedicated specialist in that position, she created the roadmap of and conducted all qualitative and quantitative research about our current and future user groups herself. She managed to present her findings to C-level management with the same ease and effectiveness as to the cross-functional product teams. Her findings triggered internal structural changes in order to allow the product teams to listen to and learn from their users on a continuous basis. In user interviews, she creates a wonderful room thanks to her warm and empathetic side which even made interviews with 1-st grade children seem effortless. As a colleague I have always perceived her as a curious, calm, sincere and clever person. I would be happy to work with Carolin in the future again and cannot recommend her enough.
Benjamin Weitner
To say Carolin brought User Research on the map for sofatutor would still be an understatement: as the first dedicated specialist in that position, she created the roadmap of and conducted all qualitative and quantitative research about our current and future user groups herself. She managed to present her findings to C-level management with the same ease and effectiveness as to the cross-functional product teams. Her findings triggered internal structural changes in order to allow the product teams to listen to and learn from their users on a continuous basis. In user interviews, she creates a wonderful room thanks to her warm and empathetic side which even made interviews with 1-st grade children seem effortless. As a colleague I have always perceived her as a curious, calm, sincere and clever person. I would be happy to work with Carolin in the future again and cannot recommend her enough.
Experience
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sofatutor
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Germany
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Technology, Information and Internet
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100 - 200 Employee
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Team Lead UX Research
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Sep 2022 - Present
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UX Researcher
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Jan 2019 - Present
• Helping stakeholders across the organisation to understand the user by conceptualising and conducting studies that assess both user behaviour and attitudes. • Selecting the right research methods: user testing, in-depth interviews, surveys, A/B testing, card sorting, focus group, diary studies, and behavioural data analysis. • Analysing and translating qualitative and quantitative data into valuable and actionable insights that strongly impact product development and strategy. •… Show more • Helping stakeholders across the organisation to understand the user by conceptualising and conducting studies that assess both user behaviour and attitudes. • Selecting the right research methods: user testing, in-depth interviews, surveys, A/B testing, card sorting, focus group, diary studies, and behavioural data analysis. • Analysing and translating qualitative and quantitative data into valuable and actionable insights that strongly impact product development and strategy. • Communicating research findings to stakeholders in an engaging and easy to understand format • Being part of an agile scrum team and closely collaborating with product owners, designers and developers to help implementing the research findings in the product • Drive product discovery by ideation sessions, user story mapping, persona development, hack days and design sprints. • Creating low- and high-fidelity prototypes based on research results. • Measure success of product discovery efforts through meaningful KPI’s.
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Laia's Proteinhanf GmbH
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Berlin
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Senior Manager Brand & Business Development
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Nov 2017 - Oct 2018
• Building the brand (online & offline) • Developing business operations • Building the brand (online & offline) • Developing business operations
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Factworks
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Germany
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Market Research
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1 - 100 Employee
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Research Consultant
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Jun 2014 - Apr 2017
• Managing projects & project teams • Conceptualizing and conducting research studies • Processing & analyzing data • Deriving & presenting business recommendations • Managing projects & project teams • Conceptualizing and conducting research studies • Processing & analyzing data • Deriving & presenting business recommendations
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Zalando
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Germany
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Retail
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700 & Above Employee
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Market Research Manager
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Sep 2012 - Jun 2014
• Building the market research department • Conducting customer satisfaction surveys, brand positioning studies, user base segmentation; measuring & tracking brand awareness & other KPIs • Testing user experience via usability tests & eye tracking studies
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Working Student Customer Relationship Management
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Sep 2011 - Aug 2012
• Managing a mailing category (from designing and writing HTML docs to KPI reporting) • Starting first market research projects
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ImmoScout24
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Germany
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Software Development
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300 - 400 Employee
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Working Student Product Management
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Aug 2010 - Aug 2011
• Testing and designing workflows (Balsamiq), KPI Reporting • Testing and designing workflows (Balsamiq), KPI Reporting
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Education
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2009 - 2012
Humboldt-Universität zu Berlin
Master of Science (M.Sc.), BWL mit Vertiefung Marketing, Internationales Management & Entrepreneurship -
2017 - 2017
Stiftung für Erziehung, Bildung, Wissenschaft und Kultur
Psychological Management Trainer & Personal Coach -
2006 - 2009
Otto-von-Guericke-Universität Magdeburg
Bachelor of Science (B.Sc.), International Management -
2018 - 2021
ecodemy GmbH
Certified Nutritionist, 1,1
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