Experience

ELLE International

• France
• Book and Periodical Publishing
• 1 - 100 Employee

• International Sales Manager

  • Mar 2015 - Present

  LagardereGLOBAL Advertising is the international advertising sales house for Lagardere Active, the media branch of the Lagardere Group, covering Press, Internet, TV, Radio, Mobile and Ipad applications across more than 45 countries, either directly or under licence. With a global portfolio consisting of over 200 magazines and 80 websites, as well as Radio Stations, TV channels, Mobile and Tablet applications throughout the world., Lagardere Global Advertising covers all themes( Decoration, Fashion,News, Lifestyle, Sports...)and reaches all target group( Women, Executives, AB clas, Youth..) With a network of over 80 sales people operating in all major markets( 23 countries), we offer international advertisers direct, centralised and simplified access to our exclusive Lagardere media portfolio. Our marketingand communication departmentsprovide advertisers with in- depth international expertise in all media, market segments andtarget groups .Furthermore our creative solutions department offers advertisers tailor - made worlwide media solutions. . Lagardere Global Advertising coordinates international advertisng campaigns using cross - media offers and unrivalled expertise to increase ROI, efficiency .



Magazine Citizen k Le Grand Kapital

• Associate Publisher - Directrice des régies france et international

  • Nov 2010 - Nov 2011

  • Supervising and managing teams • Selling advertising space (advertisers and agencies) • Managing and developing Italian office • Developing business in Brazil, Korea and USA (in collaboration with Ubifrance) • Managing and following sales and marketing policy for Citizen K Russia • Establishing commercial offers between French and Russian editions of the magazine • Supervising and managing teams • Selling advertising space (advertisers and agencies) • Managing and developing Italian office • Developing business in Brazil, Korea and USA (in collaboration with Ubifrance) • Managing and following sales and marketing policy for Citizen K Russia • Establishing commercial offers between French and Russian editions of the magazine



La Tribune

• France
• Newspaper Publishing
• 200 - 300 Employee

• Head of advertising “POLE LUXE”/INTERNATIONAL DEPARTMENT

  • 2009 - 2010

  • Marketing print/ web space • Formulating package offers:Print, Web, Mobile (iPad) • Developing brand awareness within the advertising market • Organising in-store events including Ralph Lauren and Brioni - PR and coordinating with editorial team • Developing digital partnership: ABC Luxe “Les Universités de Luxe”

• directrice publicité internationale

  • 2009 - 2010

  direction internationale print /digital avec management de réseau de représentants de la marque La Tribune:gestion ,recrutement formation des représentants worldwide multicartes ou exclusifs . contrôle et supervision des propositions et partenariats effectuée par équipe de directeurs pub et clientèle développement campagnes de publicité et budgets internationaux tous secteurs B2B et Luxecréation de partenariats au sein du titre



france 24

• France
• Broadcast Media Production and Distribution
• 700 & Above Employee

• International TV Sales Director

  • 2008 - 2009

  • Coordinating of the channel's sales representation through a network of 15 offices across the UK, USA, Europe and Asia (India, China, Korea, Singapore and Japan) • Developing marketing studies tailored to each zone • Developing brand reputation in collaboration with local embassies • Marketing advertising space and print and online publicity tools • Coordinating of the channel's sales representation through a network of 15 offices across the UK, USA, Europe and Asia (India, China, Korea, Singapore and Japan) • Developing marketing studies tailored to each zone • Developing brand reputation in collaboration with local embassies • Marketing advertising space and print and online publicity tools



Prisma Presse

• France
• Civic and Social Organizations

• International Advertising Manager

  • 2006 - 2008

  • Developing represenatative network for the group's twenty publications (Gala, Femme Actuelle, Capital, Management, Geo, National Geographic) • Managing and developing a global network of 15 offices • Planning and developing new pan-European contracts with GRUNER UND JAHR (Headquarters in Hamburg, Germany) • Launching and marketing Femmes magazine (2008) globally • Organising and launching magazine in Italy (September 2008)

• Advertising Manager GALA

  • 2004 - 2006

  • Repositioning People magazine as a luxury women's publication (working in conjunction with studies on luxury goods marketing) • International luxury market: direct collaboration with Italian advertisers • Coordinating with Editorial team and organising special projects (Cannes Film Festival, fashion shows)



Le Monde

• France
• Newspaper Publishing
• 700 & Above Employee

• International Account Manager

  • 1999 - 2004

  • Developing luxury sector • Launching and marketing fashion supplements and journals • International: UK, USA and Europe and launching quarterly 'Desir d'Italie' in Italy • Developing luxury sector • Launching and marketing fashion supplements and journals • International: UK, USA and Europe and launching quarterly 'Desir d'Italie' in Italy



VOGUE Condé Nast Americas

• Book and Periodical Publishing
• 1 - 100 Employee

• European Advertising Director

  • 1994 - 1998

  • Manager of Paris office (team of three people) • Developing European luxury budgets • Liaising with advertisers directly, and through agencies, folowing direction from NY headquarters • Coordinating VOGUE US offices in Italy (team of three people) • Collaborating with US Editorial team • Promoting luxury companies in USA (in conjunction with French Couture Federation, PAP in Paris and the Colbert Committee) • Expanding merchandising programmes through operational projects and direct retail marketing: Sak's, Bergdorff Goodman, Barney's • Event organsiation in USA and France with the US Embassy in Paris



Figaro Medias

• France
• Advertising Services
• 100 - 200 Employee

• Account Manager

  • 1988 - 1994

  • Supervising a team of Advertising Executives (Junior from 1992-1994) • Responsible for “La Vie au Feminin” section • Marketing F/M Fashion, Couture, Haute Couture, Luxury Jewellery, Beauty and Cosmetics Departments • Junior Head of Advertising (From 1988-1992) • Creating a database of advertisers • Developing and maintaining advertisers in the luxury sector • Managing sales growth strategy • Supervising a team of Advertising Executives (Junior from 1992-1994) • Responsible for “La Vie au Feminin” section • Marketing F/M Fashion, Couture, Haute Couture, Luxury Jewellery, Beauty and Cosmetics Departments • Junior Head of Advertising (From 1988-1992) • Creating a database of advertisers • Developing and maintaining advertisers in the luxury sector • Managing sales growth strategy