Carola Valls
Promotion & Marketing management at Visit Benidorm- Claim this Profile
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Inglés Native or bilingual proficiency
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Bio
Credentials
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Inteligencia Turistica
Inteligencia TurísticaJan, 2017- Oct, 2024
Experience
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Visit Benidorm
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Spain
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Advertising Services
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1 - 100 Employee
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Promotion & Marketing management
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Apr 2012 - Present
- Attendance to International Tourism fairs and workshops promoting Benidorm as a travel destination. - Marketing and promotional campaigns to position Benidorm in different markets and products/segments. - Film office executive, responsible of pitching brands and advertising agencies as well as films and influencers to film in the resort in exchange of promotion of Benidorm. - Press trips: inviting international journalists to visit Benidorm with a specific topic to inspire positive articles that feature the resort. - Fam trips: inviting and organising visits from touroperators introducing key selling points to increase sales. - Blog trips: searching, analyzing profiles and inviting bloggers and influencers to visit Benidorm with a specific theme and a contract of publications to collaborate together on promoting Benidorm via their platforms. - Promotional campaigns and strategies on the media. - Press releases edition and circulation. - Organization of tourism events and street marketing campaigns. - Website content creation and design. - Report production of markets and products. - Big data analysis and strategy production in order to adapt information to campaigns. - Film office promotion to position Benidorm as a shooting destination in the world. - Co-marketing with tour operators and brands.
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City Destinations Alliance
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France
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Education
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1 - 100 Employee
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Chair of Marketing & Communication Knowledge Group
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Jan 2022 - Present
`Marketing & Communications´ is one of City Destinations Alliance knowledge groups, where different DMOs from Europe share good practices, cases of study, and develop actions and plans about marketing, digitalization and innovation of the destination (and the team), taking action on trends and sharing valuable knowledge with the City DNA members to grow and learn. `Marketing & Communications´ is one of City Destinations Alliance knowledge groups, where different DMOs from Europe share good practices, cases of study, and develop actions and plans about marketing, digitalization and innovation of the destination (and the team), taking action on trends and sharing valuable knowledge with the City DNA members to grow and learn.
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TRABLIN - Tourism PR & Influencer Marketing
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Public Relations and Communications Services
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CEO & CO-Founder
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Jan 2017 - Jan 2019
TRABLIN is an Influencer marketing and Tourism PR agency dedicated to plan and execute successful campaigns for tourism boards and brands around the world that are willing to work with travel bloggers and influencers to promote themselves. TRABLIN offers a wide range of services to help you market your destination or travel brand by connecting with travel bloggers and influencers. TRABLIN is an Influencer marketing and Tourism PR agency dedicated to plan and execute successful campaigns for tourism boards and brands around the world that are willing to work with travel bloggers and influencers to promote themselves. TRABLIN offers a wide range of services to help you market your destination or travel brand by connecting with travel bloggers and influencers.
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Education
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2012 - 2014
Universidad de Murcia
Grado en Turismo -
2010 - 2012
IES Mediterrània
Grado Superior en Guía, Información y Asistencia turística, Turismo -
2007 - 2010
UADE
Lic. Gestión de Medios y Entretenimientos, Argentina -
1999 - 2006
Saint Matthew's College North
Bachiller bilingüe, Humanidades y Ciencias Sociales
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