Carol Tran
Head Of Digital Marketing at Pioneer Learning Academy- Claim this Profile
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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Google Ads Display Certification
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Google Ads Search Certification
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Google Ads Shopping Certification
Google
Experience
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Pioneer Learning Academy
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Australia
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Education Administration Programs
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1 - 100 Employee
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Head Of Digital Marketing
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Dec 2019 - Present
• Copywriting for landing pages, website, social media, ad copy, blog content and emails.• Inbound lead generation through website maintenance and development.• Used Analytics tags to assess visitor behaviour - made site changes to reduce bounce rate and increase time on page. • Created SEO optomised website and content adhering to SEO best practices. • Advised clients on landing page, funnel optimization, content creation and ad strategy. Articulate complex strategy and tactics in easy-to-understand terms.• Social media marketing and strategy.• Conducted competitor research and found socially proven headlines to brainstorm content ideas.
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Senior English Tutor
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Sep 2017 - Aug 2020
• Communicated complex ideas in a simple and easy-to-understand manner.• Developed presentation skills to engage a classroom of students and guided students through difficult assessments by asking them targeted questions. • Mentored for 1-on-1 private classes as well as group classes. Identified student’s key problem areas and devised strategies to improve.
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Megaphone
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Australia
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Advertising Services
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100 - 200 Employee
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Google Ads Specialist
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Nov 2020 - Feb 2021
• Reduced CPC and increased CTR by optomising Quality Score and conducting regular A/B split testing of ad copy. • Built out new Google Ads Campaigns utilising proper account structure and best practices. • Conducted keyword research and targeted strategic keywords. • Reduced CPC and increased CTR by optomising Quality Score and conducting regular A/B split testing of ad copy. • Built out new Google Ads Campaigns utilising proper account structure and best practices. • Conducted keyword research and targeted strategic keywords.
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Sydney OMS
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Australia
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Medical Practices
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Marketing Officer
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Mar 2018 - Feb 2019
• Scheduling meetings and developing rapport with clients. • Working autonomously, conducting outbound B2B calls. • Liaise between Principal dentist and referring doctors. • Scheduling meetings and developing rapport with clients. • Working autonomously, conducting outbound B2B calls. • Liaise between Principal dentist and referring doctors.
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Community
