Experience

Marketiquette, Inc.
• Business Consulting and Services
• 1 - 100 Employee
• Senior Implementation Strategist

  • 2001 - Present


Green Earth Technologies

• United States
• Oil and Gas
• 1 - 100 Employee

• SVP Marketing

  • May 2007 - May 2015

  - Handled all Marketing Logistics for NASCAR. - Developed G-Oil Racing Oil. - Directed LCA, Life Cycle Analysis, on G-Oil product. - Managed all Advertising on a remnant basis. - Developed rebate processing initiative. - Handled all Marketing Logistics for NASCAR. - Developed G-Oil Racing Oil. - Directed LCA, Life Cycle Analysis, on G-Oil product. - Managed all Advertising on a remnant basis. - Developed rebate processing initiative.



Dixon Ticonderoga

• Facilities Services
• 1 - 100 Employee

• VP Marketing

  • Aug 1999 - Jul 2000

  -Introduced Lifestyle Marketing to a Utility Brand. -Coined and trademarked "The World's Best Pencil" -Developed the three sided Pencil, innovated the first mechanical pencil for the company, launched the first website, repackaged product line and managed and negotiated all licensed products. -Developed the Y3K campaign for the turn of the millennium. -Developed the companies first two TV commercials on a budget of less than 20K. -Developed ad spend models based on historical factors. -Promoted from Director, Marketing to VP Marketing within 6 months of hire. -Created the “Tic Sightings” campaign driving consumer awareness of the oldest constant in-use trademark (the green with 2 yellow stripes ferrule) for increased market share. Show less



Tupperware

• United States
• Retail
• 700 & Above Employee

• Director, Product Marketing

  • Jan 1997 - Jul 1999

  - Direct management of Core quarterly catalog - Public speaking to salesforce audiences 10,000 attendees - introduced and justified new product development, launches as well as patents and trademarks. - Direct management of Core quarterly catalog - Public speaking to salesforce audiences 10,000 attendees - introduced and justified new product development, launches as well as patents and trademarks.



Walt Disney World

• United States
• Entertainment Providers
• 700 & Above Employee

• Product Developer

  • 1996 - 1997

  -Managed, developed and merchandised Key Themed Merchanding Locations throughout 4 parks. -Maximized gross margin by increasing value for top selling park items for enhanced guest experience. -Increased turns, sales and margins. Cut SKUs and improved GMROI. -Collaborated with other product developers and provided sourcing best practices. -These best sellers are still available in the park today. -Managed, developed and merchandised Key Themed Merchanding Locations throughout 4 parks. -Maximized gross margin by increasing value for top selling park items for enhanced guest experience. -Increased turns, sales and margins. Cut SKUs and improved GMROI. -Collaborated with other product developers and provided sourcing best practices. -These best sellers are still available in the park today.



Federated Merchandising Group

• Retail
• 1 - 100 Employee

• Associate Brand Director

  • 1989 - 1996

  Worldwide private label product development for Macy's in the Housewares, Picture Frames and Luggage Categories. -Increased company sales in all categories and promoted 4 times in 7 years from Assistant Product Manager, to Product Manager to Associate Brand Manager managing other product mangers and multidisciplinary teams. -Increased company sales in Frames Category by 120%. Increased GM% by 7%. Increased brand penetration by 33% Worldwide private label product development for Macy's in the Housewares, Picture Frames and Luggage Categories. -Increased company sales in all categories and promoted 4 times in 7 years from Assistant Product Manager, to Product Manager to Associate Brand Manager managing other product mangers and multidisciplinary teams. -Increased company sales in Frames Category by 120%. Increased GM% by 7%. Increased brand penetration by 33%