Carol Leis

Vice President- Revenue Strategy at Fulcrum Hospitality LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Phoenix Area

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Experience

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Vice President- Revenue Strategy
      • Feb 2019 - Present

      New Jersey, NJ

    • Corporate Director- Revenue Management
      • Feb 2016 - Feb 2019

      Jersey City, NJ Providing Revenue Management Strategy expertise and leadership, representing owner interests for Fulcrum Hospitality, a boutique operating partner, asset manager, and transaction advisor in the lodging and gaming space. Current scope of responsibility covers 40 hotels, domestic and international, and includes multiple brands and hotel types (resorts, full-service, boutique, select/limited-service and extended-stay).

    • Owner | Revenue Management & Strategy Consultant
      • Nov 2015 - Present

      Phoenix, Arizona Area Specializing in Hospitality Executive Revenue Management / Strategy team leadership, strategic planning & execution, revenue & competitive analysis, process & revenue optimization, training & development and driving profit & market share. Available for consultations, special projects, training and temporary leadership support.

    • Hospitality
    • 700 & Above Employee
    • Director- Revenue Analysis | Manager- Revenue Analysis
      • Oct 2002 - Oct 2015

      Arizona Resorts Pre-opening member of the leadership team that successfully guided the $135 million Revenue Management efforts for 2 JW Marriott resorts, also providing advisory support for another JW Marriott and The Ritz-Carlton. Accomplished through team leadership & collaboration, forecasting, strategic planning & execution (including budgets & business plans), innovative revenue and pricing strategies, creative problem solving, extensive market & competitive knowledge and analysis, paired with strong… Show more Pre-opening member of the leadership team that successfully guided the $135 million Revenue Management efforts for 2 JW Marriott resorts, also providing advisory support for another JW Marriott and The Ritz-Carlton. Accomplished through team leadership & collaboration, forecasting, strategic planning & execution (including budgets & business plans), innovative revenue and pricing strategies, creative problem solving, extensive market & competitive knowledge and analysis, paired with strong relationships with Sales, Marketing & e-commerce / Leisure, Front Office, Reservation Sales, Event Management, Group Housing & colleagues (both inside & outside the organization). Assisted F&B, spa and golf with competitive analysis and pricing strategies. Piloted, developed & implemented several tools. Member of Marriott's Western Region Board of Revenue Leaders, leading & participating in process improvement sub-committees. Mentored different associates each year, in addition to making myself and our team available to Northern Arizona University Revenue Management students for exposure to Revenue Sales Strategy Meetings, career paths & options and job-shadowing. Charter Member and Advisory Committee Member for Phoenix Area Revenue Managers (PARM) network. Task Force. Recipient of several awards. Show less

    • United States
    • Hospitality
    • 700 & Above Employee
    • Cluster Director- Revenue Management
      • Oct 1998 - Oct 2002

      San Diego, CA; Torrance, CA; Newport Beach, CA Directed the $65 million Revenue Management efforts for 8 hotels (Marriott, Residence Inn by Marriott, Courtyard by Marriott), consistently achieving and exceeding goals. Provided Task Force support in Torrance & Newport Beach.

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Regional Director- Transient Sales | General Manager | Area General Manager
      • Sep 1996 - Aug 1998

      Oxnard / Ventura, CA- Channel Islands Hotel Properties Oversaw the $18 million Revenue Management efforts of the 9-property portfolio and restructured the Central Reservation Sales office to enhance performance. In 1998, I also served as General Manager to both the Country Inn & the Quality Inn, both located in Camarillo, CA and then again as General Manager of the Country Inn in Ventura, CA, while also serving as Area General Manager to 5 other select/limited-service hotels. Multiple market share awards.

    • Area Reservation Sales Manager (Revenue Management)
      • Jan 1995 - Sep 1996

      Columbus, Ohio Area Coordinated the Revenue Management efforts for the Columbus Marriott North, while also establishing and operating an Area Reservation Sales office for 9 hotels (Marriott, Residence Inn by Marriott, Courtyard by Marriott, Fairfield Inn by Marriott). Led the hotel's Everything in Working Order (EIWO) / Guest Response program training & initiative implementation. Received multiple awards.

    • Front Office Manager (Rooms Executive) | Director-Reservation Sales | Director-Housekeeping Services
      • May 1990 - Jan 1995

      Marriott's Tenaya Lodge Resort & Spa- Fish Camp, CA Member of the pre-opening team for the resort, responsible for the Rooms Division Operations and Revenue Management efforts of the resort (Front Desk, Bell Staff, PBX Phone Operators, Activities & Events, Reservation Sales / Revenue Management, Housekeeping and Laundry), serving as the Rooms Executive on the Leadership Team, as well as Systems Manager . Due to our remote mountain location, creative solutions were a daily necessity.

    • United States
    • Hospitality
    • 700 & Above Employee
    • Housekeeping Supervisor | Reservation Sales Specialist | Front Desk Clerk & Cashier | Hostess
      • Nov 1984 - May 1990

      Scottsdale, AZ- JW Marriott Camelback Inn Held a diverse array of positions, served as an integral part of a renovation team, selected for the opening task force team for San Ramon Marriott and awarded Associate of the Month in October, 1988.

Education

  • Scottsdale Community College
    Hospitality Administration/Management

Community

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