Carol Lee
Marketing Manager at LG Hausys- Claim this Profile
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Bio
Experience
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LX Hausys America
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United States
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Wholesale Building Materials
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400 - 500 Employee
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Marketing Manager
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Apr 2010 - Present
Building materials manufactoring company.*Job Title: Marketing manager (Surface and flooring product)- Leading annual marketing and budgeting plans- Developed brand positioning strategies and created media/PR and trade shows/ events programs to launch new products and new marketing programs.- Initiated A&D and residential targeted marketing programs to raise brand awareness and to create sales leads through commercial website, AD campaigns, trade shows, annual design contests, events, sponsorship, literature, case studies and CEU program.- From idea to launch, supervised and micro-managed vendors, contractors and 3rd party companies on&off site. - Designed and created events individually to precisely deliver its purpose and to be efficient.- Designed graphics for tradeshows, web-sites, POP displays, literatures and advertising.- Managing big box retailers (The Home Depot, Lowes, Sears, etc.) marketing programs: POP displays, literatures, advertising, events and web-sites. - Drove the development of online marketing strategies including search engine marketing and directed new websites (mobile websites) development including branding, creative direction and contents creation.o Launched website, (www.lghausysusa.com )
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Kingsmen Creatives Ltd
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Singapore
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Design Services
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200 - 300 Employee
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Account Manager
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May 2008 - Mar 2009
Singapore based compay, providing of intergarted marketing solution. Its core business is specializing in Exhibitions & Events, Museums, Retail & Commercial Interiors and Integrated Marketing Communications * Job Title: Assistant Project Manager- Created design protfolio for client (BMW, Mini, Apple store) in Korea.- Coordiate lauching show for new products. - Initiate overall deal and contract - Prepare project objectives and schedules for all phases- Coordinates project schedule and financial plans. Estimates of potential profits- Take a lead of the project and manage day-to-day progress
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Interior Designer
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Feb 2005 - May 2008
Interior design company Job Title: Assistant Manager- Create portfolio for model houses and condominiums and executed all the related jobs- Work with 3rd party company to accomplish client’s model house- Take a lead of the project and manage day-to-day progress- Heim Textile Exhibition 2008: Made a design booth for the show and coordinate all the event at Exhibition in Germany Interior design company Job Title: Assistant Manager- Create portfolio for model houses and condominiums and executed all the related jobs- Work with 3rd party company to accomplish client’s model house- Take a lead of the project and manage day-to-day progress- Heim Textile Exhibition 2008: Made a design booth for the show and coordinate all the event at Exhibition in Germany
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