Experience

Cosmax Prestige Brands

• Australia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Digital & CRM Executive

  • Feb 2023 - Present

  Cosmax Prestige Brands is a leading distributor of luxury fragrance, cosmetics & skincare brands in Australia.BRANDS: Guerlain | Hermès | Narciso Rodriguez | Issey Miyake | Serge Lutens | Elie Saab | Filorga1. Communicate CRM & e-retail banner calendar, plans, and updates to sales, marketing & communication teams. 2. Communicate with global/regional brand partners re updates on: - e-Retailer websites (artworks, product descriptions), on-counter dates, monthly e-Business reports, etc.3. E-RETAIL: David Jones, Myer, Sephora, LookFantastic, The Iconic, TerryWhite Chemmart- Update all e-retail banners and category tiles inline with launches, key moments and seasonal changes- Upload product imageries, descriptions and ingredient listings to the brand portals4. CRM / EDM Marketing- Plan & create EDMs in time for product launches according to brand guidelines, local promotions and occasions.- Create performance reports and present to Head of Digital & Communications and Brand Managers.5. Social Media Management & Content Planning- Plan content calendar and schedule posts according to product launch and occasions6. Design artworks and create contents to be used for social media (thematic posts) and EDMs7. Other ad hoc tasks Show less

• Communications & Influencer Assistant

  • Mar 2022 - Jan 2023

  Cosmax Prestige Brands is a leading distributor of luxury fragrance, cosmetics & skincare brands in Australia.BRANDS: Givenchy | Guerlain | Narciso Rodriguez | Issey Miyake | Serge Lutens | Coach | Kate Spade | Moncler | Rochas | Jimmy Choo | Montblanc | Bvlgari | Elie Saab | Cartier | Acqua di Parma | Filorga1. Preparation of monthly press reports for global/regional brands - print & digital clippings, social coverages, estimated media value (EMV), share of voice2. Coordinate with global brands about marketing activities & materials, press releases, KOL deliverables, etc.3. Coordinate with publishers, ad agencies, talent agents and influencers about:- edited press releases, editorial callouts, event invitations, influencer briefing, etc.4. Coordinate invoices with finance and marketing departments and update invoice tracker5. Raise stock requests and purchase orders for seedings & events6. Content creation - Social: IG reels (BTS of events), editorial mentions, product reviews, IG highlights cover- Event: invitations, menu7. Maintain an up-to-date media database8. Other ad hoc tasks Show less



Viet Mart Supplier, Inc.

• Philippines

• Social Media Marketing Officer

  • Jul 2021 - Jan 2022

  Viet Mart Supplier, Inc. is a start-up company. Businesses include: VMart (Asian convenience store) and Annam (Vietnamese restaurant) 1. Social media management - content writing, insights monitoring, online community engagement 2. Content planning - coordinate with local & foreign staff regarding design concept, translations, implementation of marketing activities, marketing collaterals 3. Marketing campaigns & promotions planning 4. Facebook & Instagram ads 5. Update digital marketing collaterals on website & e-commerce Show less



Latte Marketing

• Makati, National Capital Region, Philippines

• Digital Marketing Specialist

  • Dec 2020 - Jun 2021

  Latte Marketing is a start-up marketing agency. 1. Focused on Social Media Management. Handles social media accounts (Facebook, Twitter, Instagram, LinkedIn). 2. Content planning. Work with writer and designers regarding theme and tone of the contents. 3. Facebook Ads. 4. Online community engagements. 5. Keyword research. Latte Marketing is a start-up marketing agency. 1. Focused on Social Media Management. Handles social media accounts (Facebook, Twitter, Instagram, LinkedIn). 2. Content planning. Work with writer and designers regarding theme and tone of the contents. 3. Facebook Ads. 4. Online community engagements. 5. Keyword research.



Ibarra's Party Venues & Catering Specialist

• Philippines

• Marketing Officer

  • Apr 2019 - May 2020

  Ibarra’s is known for its party venues and catering services. 1. Assist the Director of Sales & Marketing with: - Implementation of marketing & advertising campaigns, along with marketing plans and objectives. - Conceptualization and evaluation of promotions per venue and food tasting events. - Catering requirements - client & events assistance, coordination with kitchen department, update CRM database. 2. Create contents for online and offline marketing platforms. 3. Keep promotional materials ready by coordinating with artist and suppliers; monitor distribution of ad materials to venues. Show less



Manilascope.com

• Makati, Philippines

• Assistant Content Manager (Temporary Job)

  • Oct 2018 - Oct 2018

  Manilascope.com is a multi-platform online portal about events and happenings in Metro Manila. 1. Cover events such as art fair, press conferences and concerts as the company's media representative (writer) and media photographer. 2. Provide feature write-ups and photos for the website. 3. Coordinate with different companies and event organizers to introduce and persuade them to use the online platform to announce/list their events. 3. Update contents of the website by adding upcoming shows to the website's event list. Show less



Fashion Authority, Inc.

• Greenhills, San Juan City

• Brand Manager

  • Jan 2013 - Apr 2018

  Fashion Authority, Inc. is the authorized Philippine distributor of Palladium Boots. 1. Manage social media accounts (Facebook, Instagram) - content writing, customer engagement, Facebook ads 2. Create online activities and in-store promotions. 3. Manage online shopping (mostly through Facebook). 4. Work with international principals about marketing, merchandise buying and product shipment. 5. Assist with stock ordering and determining which styles suit the local market. 6. Check inventories and visual merchandising of stores. 7. Coordinate with retailers on merchandise delivery, product orientation, launch events, and consignment. 8. Coordinate with mall's leasing and marketing departments regarding tenant space, construction and marketing activation. 9. Look for and coordinate with different personalities who can represent the brand. Show less



Ever Bilena Cosmetics, Inc.

• Caloocan City, Philippines

• Marketing Communications Assistant

  • Oct 2011 - Apr 2012

  Ever Bilena is Philippines' leading local cosmetics brand. 1. Write advertorials for magazines and newspapers in Tagalog and English. 2. Create press releases for products and new endorsers. 3. Coordinate with Account Managers of publishing houses and media outlets regarding: - Advertising placements and release schedules; - Dissemination of in-house advertising materials; - Proofreading / editing of out-sourced materials; - Invitation to cover company's events 4. Write spiels for hosts on beauty pageant-related events (Mutya ng Pilipinas, Ms. Earth). Write script for a morning show segment (Umagang Kay Ganda). 5. Manage and create contents for Facebook Page. 6. Mystery shopper. Do trade visits to check prices and product knowledge of beauty consultants. 7. Coordinate with stylists, make-up artists and production staff for product / photo / TVC shoots. 8. Look after celebrities and media personnel; prepare products needed for the event. Show less



Cyberlink Technologies, Inc.

• Pasig City, Philippines

• Merchant Relations Specialist

  • Dec 2010 - Feb 2011

  Metrobank - Marketing Arm 1. Seek and persuade potential merchants to offer promos for credit card holders. 2. Maintain relationship with existing accounts. 3. Visit participating establishments to check on the ff: - Awareness of the employees regarding their promotions; - Presence of advertising collateral and its placement. PLDT - Side Project (Telpad launch) 1. Demonstration of new product to walk-in customers. 2. Acquisition of new accounts -- for DSL/Landline plans. Show less