Carol Farah
Social Media Executive at Omnicom Media Group (MENA)- Claim this Profile
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English -
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French (DELF B2) -
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Arabic -
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Bio
Experience
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Omnicom Media Group (MENA)
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United Arab Emirates
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Advertising Services
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100 - 200 Employee
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Social Media Executive
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Mar 2022 - Present
As a Social Media Executive for Pepsico's Beverages Arabia Portfolio in GCC, I am responsible for executing and managing all social media activities for a diverse range of well-known brands, including Pepsi, Aquafina, Rockstar Energy Drink, Mountain Dew, Gatorade, Miranda, 7Up, and LIFEWTR. As a Social Media Executive for Pepsico's Beverages Arabia Portfolio in GCC, I am responsible for executing and managing all social media activities for a diverse range of well-known brands, including Pepsi, Aquafina, Rockstar Energy Drink, Mountain Dew, Gatorade, Miranda, 7Up, and LIFEWTR.
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Intoact International
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United Arab Emirates
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Professional Training and Coaching
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1 - 100 Employee
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Digital Marketing Executive
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Oct 2021 - Mar 2022
- Manage the digital marketing projects and activities.- Develop social media content in meet the brands' objectives.- Manage the social ad campaigns and the PPC advertising, and have a deep monitoring on their performance to increase the results and ROI.- Ensure a professional community management and make sure all the online requests are well treated.- Generate montly reports for social media and Google Analytics for the related platforms.- Develop monthly sales and optimization campaigns for the related brands and other entities whenever needed.- Manage the Email Marketing campaigns by sharing bi-weekly industry updates newsletter for the corporate database and existing client,and monthly newsletters to the existing/updated database.- Work on growing the email database on a monthly basis with potential leads and clean contacts.- Generate reports on click through rate and ideas for optimization.- Analyze the digital marketing activities by generating and preparing reports on a regular basis, specially at the end the campaigns and at the end of every month.- Prepare detailed analytics to understand the customer's behavior and the return from the online channels and take effective decisions accordingly.- Work to decrease the website bounce rate and increase the average time spent on the website on a monthly basis.- Manage the SEO activities for the company and its clients by coordinating with the related team to ensure a successful relationship.- Maintain a professional coordination on the digital activities with the clients. Show less
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Digital Marketing Coordinator
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Oct 2020 - Oct 2021
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ERP Data Systems
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United Arab Emirates
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Software Development
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1 - 100 Employee
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Digital Marketer
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Aug 2020 - Feb 2021
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Audi Lebanon
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Lebanon
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Marketing Intern
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Jul 2017 - Jul 2017
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Education
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Université Antonine - UA
Bachelor's degree, Marketing/Marketing Management, General -
Collège des Soeurs du Rosaire - Mountazah
Senior graduated in Life Science(SV)