Carol Farah

Social Media Executive at Omnicom Media Group (MENA)
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Contact Information
us****@****om
(386) 825-5501
Location
Beirut Governorate, Lebanon, LB
Languages
  • English -
  • French (DELF B2) -
  • Arabic -

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Experience

    • United Arab Emirates
    • Advertising Services
    • 100 - 200 Employee
    • Social Media Executive
      • Mar 2022 - Present

      As a Social Media Executive for Pepsico's Beverages Arabia Portfolio in GCC, I am responsible for executing and managing all social media activities for a diverse range of well-known brands, including Pepsi, Aquafina, Rockstar Energy Drink, Mountain Dew, Gatorade, Miranda, 7Up, and LIFEWTR. As a Social Media Executive for Pepsico's Beverages Arabia Portfolio in GCC, I am responsible for executing and managing all social media activities for a diverse range of well-known brands, including Pepsi, Aquafina, Rockstar Energy Drink, Mountain Dew, Gatorade, Miranda, 7Up, and LIFEWTR.

    • United Arab Emirates
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Oct 2021 - Mar 2022

      - Manage the digital marketing projects and activities.- Develop social media content in meet the brands' objectives.- Manage the social ad campaigns and the PPC advertising, and have a deep monitoring on their performance to increase the results and ROI.- Ensure a professional community management and make sure all the online requests are well treated.- Generate montly reports for social media and Google Analytics for the related platforms.- Develop monthly sales and optimization campaigns for the related brands and other entities whenever needed.- Manage the Email Marketing campaigns by sharing bi-weekly industry updates newsletter for the corporate database and existing client,and monthly newsletters to the existing/updated database.- Work on growing the email database on a monthly basis with potential leads and clean contacts.- Generate reports on click through rate and ideas for optimization.- Analyze the digital marketing activities by generating and preparing reports on a regular basis, specially at the end the campaigns and at the end of every month.- Prepare detailed analytics to understand the customer's behavior and the return from the online channels and take effective decisions accordingly.- Work to decrease the website bounce rate and increase the average time spent on the website on a monthly basis.- Manage the SEO activities for the company and its clients by coordinating with the related team to ensure a successful relationship.- Maintain a professional coordination on the digital activities with the clients. Show less

    • Digital Marketing Coordinator
      • Oct 2020 - Oct 2021

    • United Arab Emirates
    • Software Development
    • 1 - 100 Employee
    • Digital Marketer
      • Aug 2020 - Feb 2021

    • Lebanon
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Marketing Intern
      • Jul 2017 - Jul 2017

Education

  • Université Antonine - UA
    Bachelor's degree, Marketing/Marketing Management, General
    2015 - 2018
  • Collège des Soeurs du Rosaire - Mountazah
    Senior graduated in Life Science(SV)
    2000 - 2015

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