Experience

Fletcher Knight

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Marketing Consultant

  • 2003 - Present

  As a senior member of an entrepreneurial consulting team, advise senior managers of Fortune 500 companies, helping them achieve breakthrough brand-building success. Focus of the work includes uncovering rich consumer insights through both qualitative and quantitative research -- and translating those insights into action-oriented brand growth strategy, consumer segmentation, brand positioning, innovation platforms, new product ideas and new retail concepts. Invented several new insight and branding methodologies that helped lead to imaginative brand solutions. Play a diverse set of roles in delivering results, including project leader, brand strategist, consumer insight and research analyst, trend tracker, moderator, product innovator, concept writer and blog post author. Show less



Bath & Body Works

• United States
• Retail
• 700 & Above Employee

• Consumer Insights Specialist

  • 2001 - 2003



Kane, Bortree & Associates

• New York, NY

• Managing Partner

  • 1994 - 2000



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Marketing Director

  • 1991 - 1993

• Brand Manager

  • 1989 - 1991



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Brand Manager

  • 1983 - 1988