Carol Cheng

Manager, Administration and Marketing at TTG Asia Media
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Contact Information
us****@****om
(386) 825-5501
Location
Sutton Coldfield, England, United Kingdom, GB

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Experience

    • Singapore
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Manager, Administration and Marketing
      • Aug 2016 - Present

    • Assistant Manager, Administrative & Marketing
      • Dec 2007 - Jul 2016

    • Administrative & Marketing Executive
      • Apr 2003 - Dec 2007

      - Marketing & traffic management of 5 regional travel trade titles and various Show Dailies. - Liaise with editorial, printer, advertisers and ad agencies to meet publishing schedules. Examples of major clients are National Tourism Boards like Taiwan Tourism Bureau, Hong Kong Tourism Board, airlines & international hotel chains in HK and North Asia regions;- Organize annual travel trade award ceremonies and gala dinners in Asia and China. - Prepare marketing collaterals to create greater exposure and boost sales for company's products & services; and attend trade shows in HK and China;- Liaise with regional offices regarding marketing, administrative & logistics activities when organizing exhibitions; liaise with trade partners for joint functions & networking parties;- Provide secretarial supports to CEO ;- Assist CEO office to organize quarterly earnings announcements, analyst meetings, media press conferences and corporate PR events.

    • Corporate Sales Executive
      • Sep 2001 - Apr 2003

      - Assist Corporate Sales team to organize annual legal conferences. Liaise with contractors, exhibitors and parties to ensure the conferences run smoothly.- Generate sales of recruitment ad, recruiting conference participants, selling event sponsorship, special supplements and mailing list rental to meet sales target;- Marketing & traffic management of 5 professional bodies’official journals. Liaise with advertisers and advertising agencies to meet publishing schedules in a monthly basis, arrange mock up and check up process between the editorial, advertising and production departments;- Liaise with professional bodies (HK Institute of Company Secretaries, the HK Securities Institute, HK Society of Accountants, the Law Society of HK, the HK Bar Association etc), to promote the selling of journals, CPD seminars & conferences;- Provide secretarial, logistic & customer service support for Sales & Marketing team;- Conduct market research & analysis on market trends and to compile reports to update the Sales & Marketing team.

    • Hong Kong
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Specialist
      • Jul 2001 - Sep 2001

      - Liaise with software vendors and internal parties in organizing seminars & marketing events;- Carry out logistics operations for joint marketing campaigns and in-house promotion programs;- Develop marketing and promotional materials (eg. brochures, catalogs, leaflets and DM flyers);- Formulate and implement corporate re-branding project.

    • Education Specialist
      • Apr 2001 - Jun 2001

      - Assist Education Services Manager in wide range of sales and business development functions, including: sales analysis/ forecast; design new training courses; partnership with computer vendors, such as Microsoft and Sun Microsystems and TurboLinus;- Maintain good relationship with corporate clients & explore new clients to achieve sales target;-Plan and execute marketing and sales activities for professional certifications/ IT training courses, certification examinations and maximize the occupancy of 8 classrooms;- In-charge of marketing activities for Education Department, including: design promotion flyers, database management, mass fax/ email promotion, updating training schedule/ promotions on web site and designing course brochure.

    • Hong Kong
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Sales Coordinator
      • Jun 1999 - Mar 2000

      - Perform general sales activities, such as telemarketing and sales visit.- Provide customer services support in relating to orders, incoming inquiries & complaints;- Conduct research on market trends and maintain proper filing and customer databases. - Perform general sales activities, such as telemarketing and sales visit.- Provide customer services support in relating to orders, incoming inquiries & complaints;- Conduct research on market trends and maintain proper filing and customer databases.

Education

  • The Hong Kong University of Science and Technology
    Bachelor's Degree, BBA, Marketing
    -

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