Experience

Asheville-Buncombe Technical Community College

• Higher Education
• 300 - 400 Employee

• Student, Associates in Fine Arts, Environmental Sustainability

  • Aug 2020 - Present

  Conservation Education, Environmental Injustice Political Activism for better legislation oversight for streams, creeks, rivers, watersheds for aquatic vitality, human health; Private Well Testing/Sanitation protocols;. Non-profit Watershed Initiative for Upper Yadkin PeeDee Watershed (Warrior Creek Watershed Initiative). Conservation Education, Environmental Injustice Political Activism for better legislation oversight for streams, creeks, rivers, watersheds for aquatic vitality, human health; Private Well Testing/Sanitation protocols;. Non-profit Watershed Initiative for Upper Yadkin PeeDee Watershed (Warrior Creek Watershed Initiative).



Self Employed

• Real Estate
• 1 - 100 Employee

• Strategic Marketing Consultant

  • Jul 2006 - Present

  Freelance advertising, marketing, public relations consultant and photojournalist; experienced in conservation organizations (special interest w NC Trout Unlimited State Council and Resource Institute), Special Metals Welding Products, raw water and wastewater municipal case studies for polymer treatment company, w significant industrial users, cooling towers/boilers, dissolved air floatation systems; travel/tourism, communications, manufacturing, healthcare, retirement, furniture, retail, real estate, telecommunications, non-profits, environmental groups, large multinational corporations. Project manager from initial client contact / meetings, research, strategic analysis of current market conditions, concepts on how to accomplish client goals cost effectively, increasing ROI and positioning the client for brand recognition and future growth. Extensive network of previous co-workers in design, additional copywriters and production companies. Since 1987, broad range of clients from starts ups to multinational corporations, large Chambers / non profits to major regional medical centers (outlying physician practices). Marketing Director for Trends: Legwear • Fashions • Textiles Magazine (2007-2008). Some of these projects and ads were considered top in the industry standard, accumulating numerous awards for outstanding creative. Excellent client references from CEOs to marketing managers and co-workers. Show less



Catawissa Baiili Arts & Crafts

• Advertising Consultant

  • 2006 - 2007

  Full project management for furniture launch of high end, handmade casegoods, solid PA Cherry Mission and Japanese Shinto (in attempt to globalize hardwood components after closure of PA House, and American manufacturers for case goods (compared to the Stickley & The Frank Lloyd Wright Collection); full project management under CEO; advertising, public relations, website maintenance, sales management, customer service, logistics, design of new office furniture interfacing with manufacturer. Press releases resulted in Mission Chair featured on cover of Home Accents Today, product features in Furniture Today and Home Decor Buyer. Client has sold business, but have excellent reference letter from CEO. Show less



Synergy Advertising + Design

• United States
• Real Estate
• 1 - 100 Employee

• Sr. Sales Account Executive / Media Director

  • Oct 1996 - Jul 2006

  Lead employee for new business development and sales with goal of exceeding client expectations; as Sr. Sales Account Executive pitched new business and provided turnkey account service for those clients; concepted, developed and implemented turnkey marketing plans; wrote copy as needed (technical catalogs, white papers, ad campaigns, press releases, brochures); total project management, ad sales, copywriting for Catawba Chamber of Commerce Newcomer/Membership Directory (eight years); Shurtape Technologie (six years), Inco Alloys / Special Metals Welding Products (16 years); handled clients in virtually every industry, big focus on healthcare (Frye Regional & Catawba Valley Medical Centers, Lexington Memorial Hospital, Lincoln Medical Center, Lutheran Services for the Aging (all properties in NC), hosiery, furniture, textiles. Worked with sock, hosiery, apparel, textile packaging and point-of-purchase displays for Neuville Industries, Kentucky Derby Hosiery, Fieldcrest-Cannon, Alba-Waldensian and numerous others. All retail packaging, catalogs and trade show booths for Speedball Art Products. Launched regional tourism publication, ROAM, generating ad sales, presentation to CVBs and TDAs (40 counties western NC), copywriting, editing and distribution. AAF and awards too numerous to mention. Number one boy's crew sock package for Walmart and Target for Neuville. Developed innovative; interactive POP display for Fieldcrest-Cannon, Royal Velvet, where consumer could order, retailer got sale, products shipped directly from fulfillment center without store stocking the inventory in every color and size. Strong at customer service skills and closing sales. Show less



Field of Dreams Farm

• Farming
• 1 - 100 Employee

• Owner

  • 1988 - 1993

  Owner, trainer, instructor and broker of A Circuit Sport Horses; hosted horse shows and clinics and accommodating up to 100 competitors; provided venue for local young riders to access top trainers; founded United States Pony Club Chapter; served as District Commissioner. Owner, trainer, instructor and broker of A Circuit Sport Horses; hosted horse shows and clinics and accommodating up to 100 competitors; provided venue for local young riders to access top trainers; founded United States Pony Club Chapter; served as District Commissioner.



Catawba Memorial Hospital

• Accounts Manager

  • Jun 1991 - Jun 1992

  Managed hospital's corporate communications department / developed and implemented marketing plans, help to create and produce all marketing materials for large regional medical center, and outside physician practices; worked consumer publication - HealthFirst. Managed hospital's corporate communications department / developed and implemented marketing plans, help to create and produce all marketing materials for large regional medical center, and outside physician practices; worked consumer publication - HealthFirst.



Shepler / CoDA & Company

• Administrative Manager

  • May 1987 - Jun 1991

  All admin support for financials, secretarial back up to Major Accounts Manager for Alcatel, CommScope, Crane Cams, AP Pars, Bank of Granite, Catawba Valley Medical Center; production & traffic manager, Media Director (covering leave of absences of other employees); cross trained in every aspect of advertising. All admin support for financials, secretarial back up to Major Accounts Manager for Alcatel, CommScope, Crane Cams, AP Pars, Bank of Granite, Catawba Valley Medical Center; production & traffic manager, Media Director (covering leave of absences of other employees); cross trained in every aspect of advertising.