Experience

Achievers

• Canada
• Software Development
• 500 - 600 Employee

• Senior Program Manager

  • Apr 2020 - Present

  Core accountabilities include: -Leading / overseeing the achievers.com core digital ecosystem end to end including design, UX/UI, conversion copy writer, developer talent -Increasing impact to funnel via user journey stage experience optimization/ personalization by 40% -Expediting website redesign project delivery from 1yr + to a deployable product within 8 weeks -Managing annual channel budgets and monthly spend -Developing core SEO strategy tactics -Roll out of Agile… Show more Core accountabilities include: -Leading / overseeing the achievers.com core digital ecosystem end to end including design, UX/UI, conversion copy writer, developer talent -Increasing impact to funnel via user journey stage experience optimization/ personalization by 40% -Expediting website redesign project delivery from 1yr + to a deployable product within 8 weeks -Managing annual channel budgets and monthly spend -Developing core SEO strategy tactics -Roll out of Agile methodology and best practices -Lead for developer resources managing 30+ tasks cross GEOs, cross function with a 95% completion rate per sprint cycle. -Initiating and deploying rapid test methodology strategy with clear KPIs/outputs resulting in 3-8 point lifts in conversion each pivot -Driving organizational alignment on digital channel outputs and defining success metrics -Increase site reach by 120% YoY -Develop and communicate channel perfomance metrics via monthly channel review to SLT Show less Core accountabilities include: -Leading / overseeing the achievers.com core digital ecosystem end to end including design, UX/UI, conversion copy writer, developer talent -Increasing impact to funnel via user journey stage experience optimization/ personalization by 40% -Expediting website redesign project delivery from 1yr + to a deployable product within 8 weeks -Managing annual channel budgets and monthly spend -Developing core SEO strategy tactics -Roll out of Agile… Show more Core accountabilities include: -Leading / overseeing the achievers.com core digital ecosystem end to end including design, UX/UI, conversion copy writer, developer talent -Increasing impact to funnel via user journey stage experience optimization/ personalization by 40% -Expediting website redesign project delivery from 1yr + to a deployable product within 8 weeks -Managing annual channel budgets and monthly spend -Developing core SEO strategy tactics -Roll out of Agile methodology and best practices -Lead for developer resources managing 30+ tasks cross GEOs, cross function with a 95% completion rate per sprint cycle. -Initiating and deploying rapid test methodology strategy with clear KPIs/outputs resulting in 3-8 point lifts in conversion each pivot -Driving organizational alignment on digital channel outputs and defining success metrics -Increase site reach by 120% YoY -Develop and communicate channel perfomance metrics via monthly channel review to SLT Show less



Intuit

• United States
• Software Development
• 700 & Above Employee

• Senior Design Program Manager

  • Mar 2018 - Sep 2018

  Core accountabilities include; -Driving operational strategies while owning and evolving the process to ensure the XD team works at optimum efficiency -Support queue prioritization against 1000+ tasks against corporate objectives on a bi weekly sprint cycle -Shephered all projects through all phases of implementation from concept, to requirement gathering through to production -Act as liaison between design, development and marketing teams driving synergies xfunctions and… Show more Core accountabilities include; -Driving operational strategies while owning and evolving the process to ensure the XD team works at optimum efficiency -Support queue prioritization against 1000+ tasks against corporate objectives on a bi weekly sprint cycle -Shephered all projects through all phases of implementation from concept, to requirement gathering through to production -Act as liaison between design, development and marketing teams driving synergies xfunctions and x-geos

• Senior Web Marketing Manager

  • Apr 2015 - Mar 2018

  Responsible for defining strategies and tactics as well as collaborating with the broader organization to manage and lead the web channel. With full line of site to the end to end sales channel ecosystem provided guidance to execute a/a, a/b test plans to drive sales and improve overall site conversion. Also oversaw numerous internal/agency and vendor relationships and was tasked with identifying, evaluating, and executing against aggressive online goals.



Rogers Communications

• Canada
• Telecommunications
• 700 & Above Employee

• Channel Integration Manager (Omni Channel)

  • Feb 2014 - Apr 2015

  Responsible for creating and executing the end to end unified touch integration strategy within the digital eco system across 12 + channels and 120+ platforms Define and lead omni channel roadmap initiatives Identify and manage project interdependencies, gaps and associated risks Optimize the digital platform user experiences for both CSR and Consumer through a series of usability lab focus groups Identify enhancement opportunities via in depth analysis of site metrics and in market… Show more Responsible for creating and executing the end to end unified touch integration strategy within the digital eco system across 12 + channels and 120+ platforms Define and lead omni channel roadmap initiatives Identify and manage project interdependencies, gaps and associated risks Optimize the digital platform user experiences for both CSR and Consumer through a series of usability lab focus groups Identify enhancement opportunities via in depth analysis of site metrics and in market trends Act as liaison between business units and IT teams to ensure projects are delivered according to business requirements, timelines and assist in issue resolution.

• Product Manager - Ecommerce

  • Aug 2008 - Feb 2014

  Develop and implement sales initiatives to increase online conversion Proactively improved site navigation and accessibility through site metric analysis Support multiple projects and timelines, project status, project risk assessment, and issue management. Facilitated bi-weekly provisioning process improvement sessions where we documented and optimized operational performance and defined targets/benchmarks Integral part of the rogers.com redesign Developed and implemented the… Show more Develop and implement sales initiatives to increase online conversion Proactively improved site navigation and accessibility through site metric analysis Support multiple projects and timelines, project status, project risk assessment, and issue management. Facilitated bi-weekly provisioning process improvement sessions where we documented and optimized operational performance and defined targets/benchmarks Integral part of the rogers.com redesign Developed and implemented the Rogers Cable RSS feed Coordinate and mediate prioritization sessions with internal client representatives. Create and maintain weekly sales dashboard which high light sales trends WoW as well as YoY. Manage multiple client vendor relationships to ensure corporate and product brand standards were followed / adhered to. Participate in quarterly customer satisfaction survey result reviews to assist in driving immediate change Responsible for defining online requirements for all new Rogers cable services Responsible for all email campaign deployment reporting and analysis - click through rates, cost per acquisition summaries



Hewlett Packard Enterprise

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• IPG Strategy account lead/ hpshopping content manager

  • Sep 2004 - Aug 2008

  Responsible for executing IPGs online marketing strategy Drove profitability and margin through attach focus Responsible for growing product lead referrals and conversion rates to both channel partners and hpshopping Managed Search engine optimization for both IPG consumer and commercial Managed cross region process optimization through application consolidation Successfully lead the hpshopping platform transition to a WW tool containing 47 systems Responsible for a 10% yoy… Show more Responsible for executing IPGs online marketing strategy Drove profitability and margin through attach focus Responsible for growing product lead referrals and conversion rates to both channel partners and hpshopping Managed Search engine optimization for both IPG consumer and commercial Managed cross region process optimization through application consolidation Successfully lead the hpshopping platform transition to a WW tool containing 47 systems Responsible for a 10% yoy growth in product launches on hpshopping Manage PSG consumer products and promotions across both hp.ca and hpshopping.ca platforms. Managed IPG promotions and products on the hpshopping.ca platform Participate and provide feedback in quarterly Total customer experience focus groups conducted for hpshopping.ca and hp.ca on how to improve our site from a customer usability perspective. Developed content escalation process for extended shopping sales team which resulted in a daily increase in content productivity and accuracy. Create, implement and maintain all employee purchase programs sites. Show less Responsible for executing IPGs online marketing strategy Drove profitability and margin through attach focus Responsible for growing product lead referrals and conversion rates to both channel partners and hpshopping Managed Search engine optimization for both IPG consumer and commercial Managed cross region process optimization through application consolidation Successfully lead the hpshopping platform transition to a WW tool containing 47 systems Responsible for a 10% yoy… Show more Responsible for executing IPGs online marketing strategy Drove profitability and margin through attach focus Responsible for growing product lead referrals and conversion rates to both channel partners and hpshopping Managed Search engine optimization for both IPG consumer and commercial Managed cross region process optimization through application consolidation Successfully lead the hpshopping platform transition to a WW tool containing 47 systems Responsible for a 10% yoy growth in product launches on hpshopping Manage PSG consumer products and promotions across both hp.ca and hpshopping.ca platforms. Managed IPG promotions and products on the hpshopping.ca platform Participate and provide feedback in quarterly Total customer experience focus groups conducted for hpshopping.ca and hp.ca on how to improve our site from a customer usability perspective. Developed content escalation process for extended shopping sales team which resulted in a daily increase in content productivity and accuracy. Create, implement and maintain all employee purchase programs sites. Show less



SITEL Corp

• Bilingual Reseller Sales Consultant

  • Jan 2004 - Aug 2004

  Assist Hewlett Packard Canada in obtaining its revenue objectives by proactively providing sales information to channel partners Assist resellers in Hewlett-Packard's rebate process, partner web site navigation, understanding terms and conditions of pricing contracts and Hewlett Packard promotions as well as facilitating the return process (RMA) Qualify technical specifications identified by the reseller to ensure the proper solution is being recommended to the customer. Assist partner… Show more Assist Hewlett Packard Canada in obtaining its revenue objectives by proactively providing sales information to channel partners Assist resellers in Hewlett-Packard's rebate process, partner web site navigation, understanding terms and conditions of pricing contracts and Hewlett Packard promotions as well as facilitating the return process (RMA) Qualify technical specifications identified by the reseller to ensure the proper solution is being recommended to the customer. Assist partner web administrators and product managers by acting as a checkpoint for erroneous information. Imaging, printing and promotions champion for the reseller sales consulting team

• Business Information Analyst

  • May 2003 - Jan 2004

  Developed statistical models and conducted information analysis to monitor and forecast quarterly sales revenue data and trends Responsible for all business units reporting requirements including sales force pipelines as well as closed revenue reports Closed revenue for the Western, Quebec and Central region sales teams. Responsible for daily upload and refresh of the sales out reporting database (ODOSI) Provided assistance with ad-hoc projects as required.