Experience

Nacar Design

• Spain
• Design
• 100 - 200 Employee

• • Sep 2021 - Present

• • Nov 2019 - Sep 2021

• • Oct 2016 - Nov 2019



LCI Education

• Canada
• Education Administration Programs
• 100 - 200 Employee

• Lecturer on Design Thinking and User Experience

  • Oct 2021 - Jan 2022

  Capsule on Design Thinking and User Experience for Product Design, Graphic Design, and Interior Design students (4th and final year) Capsule on Design Thinking and User Experience for Product Design, Graphic Design, and Interior Design students (4th and final year)



HP

• Azerbaijan
• Online Media

• Customer Experience Lead by Nacar Design

  • Oct 2016 - Nov 2019

  Research, definition, validation and implementation of the end-to-end User Experience for HP large format printers, in order to achieve seamless and innovative experiences across different touchpoints. Together with the marketing strategic team, define the use cases and provide insights through users' and market research and analysis, helping the program team managers making decisions about the product definition, adding value to customers and differentiation from competitors. Define and make the follow-up of the implementation of the User Experience Requirements for the product development by the R&D team, working together with the design engineers and making the bridge between the business and technical team and the rest of the Customer Experience & Design team fellows: industrial designers, interaction and visual designers and validation leads. My day-to-day responsibilities include: • Make an assessment of the user experience implementation, providing constructive feedback for improvements. • Plan, conduct and report user research to drive design strategy. • Mapping all the key end-to-end customer journeys, developing a clear understanding of the 'moments of truth’ • Define, analyse and prioritise user stories based on customer needs and pain points. • Oversee and plan interaction design work. • Understand the competitive landscape and technical scope for design decisions. Show less



Incubio - The Big Data Academy

• Spain
• Technology, Information and Internet

• Mentor · Design Thinking Methodology

  • Jul 2016 - Jul 2017

  Mentorship in the initial phase of projects developed by start-ups using Design Thinking methodology. Supported the entrepreneurs during the exploration and validations stages of their concepts, challenging them to go deeper in their research in order for them to reach more solid solutions. SÍTY: BARCELONA´S NEW STARTUP INCUBATOR. A programme launched by B2DI, the subsidiary of Aguas de Barcelona, along with the support of Incubio. www.incubio.com/sity-barcelona Mentorship in the initial phase of projects developed by start-ups using Design Thinking methodology. Supported the entrepreneurs during the exploration and validations stages of their concepts, challenging them to go deeper in their research in order for them to reach more solid solutions. SÍTY: BARCELONA´S NEW STARTUP INCUBATOR. A programme launched by B2DI, the subsidiary of Aguas de Barcelona, along with the support of Incubio. www.incubio.com/sity-barcelona



TEAMLABS/

• Poland
• Professional Training and Coaching
• 1 - 100 Employee

• Service Design Local Expert

  • Mar 2017 - Mar 2017

  Coached Service Design discipline for LEINN entrepreneurs. Leadership, Entrepreneurship and Innovation (LEINN) is the only official international bachelor’s degree for entrepreneurs that exists in Spain, and the only one that has implemented a cutting-edge innovative educational methodology from Finland. It is based on three basic pillars: learn by doing, team entrepreneurship, and international learning trips. Coached Service Design discipline for LEINN entrepreneurs. Leadership, Entrepreneurship and Innovation (LEINN) is the only official international bachelor’s degree for entrepreneurs that exists in Spain, and the only one that has implemented a cutting-edge innovative educational methodology from Finland. It is based on three basic pillars: learn by doing, team entrepreneurship, and international learning trips.



The CARE Effect

• Design Innovation Consultant

  • Mar 2016 - Mar 2017

  SERVICE DESIGN // CUSTOMER EXPERIENCE // INTERIOR DESIGN // RETAIL Making research for the digital world through Design Thinking methodology. Developing new and creative ways of sustainable ideas for the improvement of social & business relationships. SERVICE DESIGN // CUSTOMER EXPERIENCE // INTERIOR DESIGN // RETAIL Making research for the digital world through Design Thinking methodology. Developing new and creative ways of sustainable ideas for the improvement of social & business relationships.



Designit

• Belgium
• Computer Networking Products
• 1 - 100 Employee

• Service Designer

  • Sep 2015 - Mar 2016

  Collaboration with Designit on several projects: Prepared projects' proposals and companies' presentations. Planned and performed primary research, preparing field camp and workshops material, recruiting users and making interviews. Performed secondary research among different industrie looking for relevant information, trends and best practices. Facilitated co-creation and strategic analysis sessions with users, clients and other stakeholders. Analysed and crossed the information gathered looking for insights, developed stakeholders maps and customer journeys. Coordinated a multidisciplinary team as Project Owner. Develop solutions based on the interpretation of the results of user-research and the clients' business strategy and capabilities. Show less



Troika Consulting

• Micronesia, Federated States of
• Hospitals and Health Care
• 1 - 100 Employee

• Regional Manager // Europe

  • Jun 2015 - Dec 2015

  Looking for business opportunities for the Indian market. Looking for business opportunities for the Indian market.



I+ED LAB

• Spain
• Design Services

• Project Manager

  • Apr 2015 - Sep 2015

  Coordinated the team for the definition of the innovation strategy for the fair Hostelco 2016, and all the proposals made by the Design Management Masters 2014, the Advertising Masters 2015 and the Business Design Course 2013-2016 at IED Barcelona. Coordinated the team for the definition of the innovation strategy for the fair Hostelco 2016, and all the proposals made by the Design Management Masters 2014, the Advertising Masters 2015 and the Business Design Course 2013-2016 at IED Barcelona.



Health Mavericks

• Real Estate

• Design Manager

  • Apr 2015 - Sep 2015

  "Humanising Digital Health by combining Design Thinking, Psychology and Technology" Performed deep quantitative and qualitative investigation with all stakeholders involved. Analysed and interpreted the results of the investigation. Facilitated co-creation sessions. Proposed directions for the solution of the problem. "Humanising Digital Health by combining Design Thinking, Psychology and Technology" Performed deep quantitative and qualitative investigation with all stakeholders involved. Analysed and interpreted the results of the investigation. Facilitated co-creation sessions. Proposed directions for the solution of the problem.



IED Barcelona

• Spain
• Higher Education
• 1 - 100 Employee

• • Jan 2014 - Dec 2014

  Developed new product and service design solutions, within a work team, to the companies Eat a Rainbow from GNT, Hostelco from Fira Barcelona and Peony de Sy, in order to solve customer undercover problems and reach company's goals.Developed the master thesis about a new model of bio-based and biodegradable household products, according Cradle to Cradle principles for a Circular Economy. A reduction of packaging waste would be achieved through the benefits given to consumers so they would easily adopt it and become positive users.Design Management; Design Thinking; Service Design; Sustainable Design; Project Management; Strategic Design; Interaction Design; Research Methodologies; Participatory Design:Enacting; Design Process; Co-creation; Brand Management; Time Management; Trends and Forecast. Show less

• • Jan 2014 - Dec 2014

  COURSE ASSISTANTCooperated with IED Master Department providing support to the Course Coordinators, professors and students of the master.Supported in organizing activities.Provided the Master Department and students with informations related with the course.Prepared reports to the Master Department.Creation, compilation, organization and management of the archive of the course.Collaborated to enrich the course by actively looking for interesting informations related to it(such as lectures, exhibitions, events, material) Show less



Fira Barcelona

• Spain
• Events Services
• 400 - 500 Employee

• Design Manager Intern

  • Sep 2014 - Oct 2014

  DESIGN MANAGEMENT PROJECT Implemented the proposals made to Hostelco 2014, developed by all students on a master's project. DESIGN MANAGEMENT PROJECT Implemented the proposals made to Hostelco 2014, developed by all students on a master's project.



Puresang

• Spain
• Design Services
• 1 - 100 Employee

• Interior Designer

  • Nov 2006 - Aug 2012

  INTERIOR RETAIL PROJECTS & EVENTS Generated ideas and new image concept development. Developed, leaded and managed retail design projects, from conception to completion. Produced finished plans, specifications, and material selections required for construction. Worked with consultants, contractors and fabricators to meet overall project objectives. Participated in the construction administration of projects and review of submittal and finish samples. Organized and delivered requests and information to a team of designers as a co-leader of a project. Show less



Catarino Mobiliário | Grupo Ramos Catarino

• Interior Designer

  • Mar 2005 - Oct 2006

  INTERIOR HOSPITALITY & HOME PROJECTS Created home design projects from concept to completion. Developed interior design concepts for Hotels. Detailed interior layouts. Managed communication relations with clients, suppliers and contractors. INTERIOR HOSPITALITY & HOME PROJECTS Created home design projects from concept to completion. Developed interior design concepts for Hotels. Detailed interior layouts. Managed communication relations with clients, suppliers and contractors.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Interior Designer

  • Mar 2004 - Mar 2005

  INTERIOR RETAIL & HOME PROJECTS Created interior design concepts to retail shops and stands, as well as for home spaces. Developed all technical plans and details. Managed turnkey projects. Managed communication relations with clients, suppliers and contractors. INTERIOR RETAIL & HOME PROJECTS Created interior design concepts to retail shops and stands, as well as for home spaces. Developed all technical plans and details. Managed turnkey projects. Managed communication relations with clients, suppliers and contractors.



Alfabeto Azo

• Interior Designer

  • Jan 2002 - Mar 2004

  INTERIOR RETAIL & HOSPITALITY PROJECTS Created, developed and presented concepts for commercial, domestic and ephemeral spaces Development of technical plans. Managed project development and execution. INTERIOR RETAIL & HOSPITALITY PROJECTS Created, developed and presented concepts for commercial, domestic and ephemeral spaces Development of technical plans. Managed project development and execution.