Experience

Buyerlink

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Paid Social Campaign Manager

  • Nov 2022 - Present

  As the Senior Paid Social Campaign Manager, I develop and execute multi-channel marketing strategies across display and paid social to deliver business growth. I am responsible for leading the day-to-day management, measurement, and optimization of these channels to improve traffic volume, quality, and profit. As the Senior Paid Social Campaign Manager, I develop and execute multi-channel marketing strategies across display and paid social to deliver business growth. I am responsible for leading the day-to-day management, measurement, and optimization of these channels to improve traffic volume, quality, and profit.



Mastro Commerce

• Niagara Falls, Ontario, Canada

• Founder

  • Sep 2012 - Present

  Mastro Commerce is a freelance copywriting and marketing consultancy that helps businesses drive more leads and revenue through digital marketing and copywriting services. As Founder & CEO, I managed our operations, marketing, advertising, and hiring. I worked with major companies and brands like Neil Patel, Dan Lok, GoDaddy, Marketo, Forbes, and others. Resulted I generated for clients included six figures in annual recurring revenue and significantly increased conversion rates… Show more Mastro Commerce is a freelance copywriting and marketing consultancy that helps businesses drive more leads and revenue through digital marketing and copywriting services. As Founder & CEO, I managed our operations, marketing, advertising, and hiring. I worked with major companies and brands like Neil Patel, Dan Lok, GoDaddy, Marketo, Forbes, and others. Resulted I generated for clients included six figures in annual recurring revenue and significantly increased conversion rates among other KPIs for clients. I also train and educate students through online courses on copywriting and digital marketing. Show less Mastro Commerce is a freelance copywriting and marketing consultancy that helps businesses drive more leads and revenue through digital marketing and copywriting services. As Founder & CEO, I managed our operations, marketing, advertising, and hiring. I worked with major companies and brands like Neil Patel, Dan Lok, GoDaddy, Marketo, Forbes, and others. Resulted I generated for clients included six figures in annual recurring revenue and significantly increased conversion rates… Show more Mastro Commerce is a freelance copywriting and marketing consultancy that helps businesses drive more leads and revenue through digital marketing and copywriting services. As Founder & CEO, I managed our operations, marketing, advertising, and hiring. I worked with major companies and brands like Neil Patel, Dan Lok, GoDaddy, Marketo, Forbes, and others. Resulted I generated for clients included six figures in annual recurring revenue and significantly increased conversion rates among other KPIs for clients. I also train and educate students through online courses on copywriting and digital marketing. Show less



EventConnect

• Canada
• Events Services
• 1 - 100 Employee

• Director of Marketing

  • Nov 2021 - Dec 2022

  Responsible for building, accelerating, and scaling the organization’s marketing and brand to achieve EventConnect’s’ financial goals and ensure that product and service offerings are highly relevant, innovative, and impactful. I am responsible for the ideation, planning, launching, reporting and helps drive marketing solutions for the EventConnect brand. These include all marketing services, brand awareness, paid digital marketing, organic content development, analytics, SEO, organic… Show more Responsible for building, accelerating, and scaling the organization’s marketing and brand to achieve EventConnect’s’ financial goals and ensure that product and service offerings are highly relevant, innovative, and impactful. I am responsible for the ideation, planning, launching, reporting and helps drive marketing solutions for the EventConnect brand. These include all marketing services, brand awareness, paid digital marketing, organic content development, analytics, SEO, organic social, and CRO services. Show less Responsible for building, accelerating, and scaling the organization’s marketing and brand to achieve EventConnect’s’ financial goals and ensure that product and service offerings are highly relevant, innovative, and impactful. I am responsible for the ideation, planning, launching, reporting and helps drive marketing solutions for the EventConnect brand. These include all marketing services, brand awareness, paid digital marketing, organic content development, analytics, SEO, organic… Show more Responsible for building, accelerating, and scaling the organization’s marketing and brand to achieve EventConnect’s’ financial goals and ensure that product and service offerings are highly relevant, innovative, and impactful. I am responsible for the ideation, planning, launching, reporting and helps drive marketing solutions for the EventConnect brand. These include all marketing services, brand awareness, paid digital marketing, organic content development, analytics, SEO, organic social, and CRO services. Show less



Hawke AI

• Canada
• Technology, Information and Media
• 1 - 100 Employee

• Digital Marketing Lead

  • Jun 2019 - Dec 2021

  Morphio is an artificial intelligence marketing SaaS company that helps businesses drive data-driven decisions by unifying their analytics and channels. As the Digital Marketing Lead, I was responsible for managing and implementing Morphio’s content marketing, email marketing, social media marketing, SEO, and paid ad campaigns and strategies. Morphio is an artificial intelligence marketing SaaS company that helps businesses drive data-driven decisions by unifying their analytics and channels. As the Digital Marketing Lead, I was responsible for managing and implementing Morphio’s content marketing, email marketing, social media marketing, SEO, and paid ad campaigns and strategies.



WiseMedia

• Canada
• Advertising Services

• Co-Founder and Chief Marketing Office

  • Jun 2016 - Nov 2021

  WiseMedia is a law firm marketing agency that helps legal practices drive more revenue and leads through digital marketing services. As Co-Founder and CMO, I was responsible for overseeing and executing our digital marketing initiatives, such as content marketing, SEO, email marketing, outbound sales, and social media marketing. Through my efforts, we generated $250,000+/year in annual recurring revenue for the agency. Additionally, I hired and created partnerships with… Show more WiseMedia is a law firm marketing agency that helps legal practices drive more revenue and leads through digital marketing services. As Co-Founder and CMO, I was responsible for overseeing and executing our digital marketing initiatives, such as content marketing, SEO, email marketing, outbound sales, and social media marketing. Through my efforts, we generated $250,000+/year in annual recurring revenue for the agency. Additionally, I hired and created partnerships with fulfillment partners that allowed us to outsource marketing and advertising deliverables. Show less WiseMedia is a law firm marketing agency that helps legal practices drive more revenue and leads through digital marketing services. As Co-Founder and CMO, I was responsible for overseeing and executing our digital marketing initiatives, such as content marketing, SEO, email marketing, outbound sales, and social media marketing. Through my efforts, we generated $250,000+/year in annual recurring revenue for the agency. Additionally, I hired and created partnerships with… Show more WiseMedia is a law firm marketing agency that helps legal practices drive more revenue and leads through digital marketing services. As Co-Founder and CMO, I was responsible for overseeing and executing our digital marketing initiatives, such as content marketing, SEO, email marketing, outbound sales, and social media marketing. Through my efforts, we generated $250,000+/year in annual recurring revenue for the agency. Additionally, I hired and created partnerships with fulfillment partners that allowed us to outsource marketing and advertising deliverables. Show less