Junior Strategic Planner

• Oct 2022 - Present

Digital Account Manager

• Oct 2019 - Oct 2022

Clients: Carrefour Romania, OMV RomaniaAs the project lead for the Carrefour x Bringo co-branded 360 campaigns, I assumed full responsibility for orchestrating every stage of the project: briefing, debriefing, proposing and validating strategy, presenting and validating the creative concept with the client, coordinating the production of TVCs & RCs, post-production, OOH & Instore visuals, implementing microsite, media plan, social media, special projects. My favourite campaign was Alistotel because I was deeply immersed in analyzing client data to uncover valuable insights about our target customers.▪️ Collaborating closely with the strategy and creative teams to propose compelling ideas tailored to the client's unique requirements, ensuring alignment with the project brief;▪️ Working with the media agency to seamlessly integrate creative concepts across the most impactful customer touchpoints, strategically mapping the customer's journey;▪️ Developing and implementing digital campaigns from the client's debriefing to the evaluation stage: landing page campaigns, video spots for gaming app ads placement, games for special projects - Project management;▪️ Cultivating robust client relationships, fostering open communication and frequent engagement to ensure client satisfaction and project success;▪️ Financial management.Google Brand Activation Lab, München, November 2019Brand Activation Lab was a 2-day workshop on creating consumer-centric, digital-first marketing strategies for today’s customer journey. With the Carrefour Team, we built a campaign prototype and action plan through a step-by-step design sprint process. Show less

Brand Manager Romania

• Jul 2018 - Sep 2019

Marketing Specialist

• Jun 2016 - Sep 2019

Very proud to have been part of the Clever Team, a start-up company acquired in 2017 by FREE NOW (former mytaxi), one of the European leaders in the e-hailing market.▪️ Collaborating closely with the Head of Marketing on B2C planning strategy;▪️ Implementing and coordinating all in-app marketing campaigns - Campaign Management;▪️ Working closely with the development team to seamlessly implement and track the performance of in-app campaigns;Tools: Jira, Confluence, Google Events;▪️ Strategic planning and ensuring the correct implementation of digital marketing campaigns with the Social Media Agency & PPC Marketing Specialist after the transition;▪️ Crafting, executing and analyzing all e-mail marketing campaigns - A/B testing;Tools: Braze, MailChimp;▪️ Proposing strategic partnerships with brands and skillfully negotiating terms and deals to attract new users in-app - User Acquisition;▪️ Analyzing data from the users base and implementing referral programs to help business growth;▪️ Actively participating in quantitative and qualitative market research pre and post-transition to FREE NOW;▪️ Conceptualizing, formulating, and executing highly effective online marketing campaigns: Meta and Google Ads Campaigns, before the transition - Performance Marketing - A/B testing;▪️ Innovatively proposing and implementing impactful ads in emerging channels like Spotify or Tinder; ▪️ Monitoring and analyzing data from all the online and in-app campaigns, constantly refining Cost per Acquisition for optimal results;Tools: Meta Pixel, Google Events & Analytics, Clever Data Base;▪️ Strategically planning and executing tactics for business growth in other Romanian cities (Sibiu, Timișoara);▪️ Continuously enhancing and fine-tuning ASO strategy;▪️ Maintaining contact with the company's partners and collaborators: radio, cinema, advertising and social media agency;▪️ Evaluating campaign performance and implementing monthly budgets with meticulous attention to detail. Show less

Marketing Intern

• Jan 2016 - Jun 2016

▪️ Creating and sending newsletters for Clever Delivery's clients;▪️ Creating and sending out monthly press releases to print & online press;▪️ Social Media - Created editorial calendars, generated, edited, and published weekly content (text, images);▪️ Community management;▪️ Planning, developing and monitoring Meta and Google Ads;▪️ In charge of BTL and PR events;▪️ Improving my Photoshop skills;▪️ Improving my ASO skills.

Social Media Manager

• Feb 2018 - Jul 2019

▪️ Created editorial calendars, generated, edited, and published weekly content (text, images, video); ▪️ Set up and optimized company pages to increase the visibility of the company’s social media content; ▪️ Constantly analyzing the social data/metrics, insights, and best practices and deciding how to improve the organic visibility based on that; ▪️ Community management. ▪️ Created editorial calendars, generated, edited, and published weekly content (text, images, video); ▪️ Set up and optimized company pages to increase the visibility of the company’s social media content; ▪️ Constantly analyzing the social data/metrics, insights, and best practices and deciding how to improve the organic visibility based on that; ▪️ Community management.

CompetițIAA 6

• Nov 2016 - Nov 2016

ADventura URSUS

• Apr 2016 - May 2016

Our team was nominalized for URSUS proposing campaign for the top three prizes Our team was nominalized for URSUS proposing campaign for the top three prizes

CompetițIAA 5

• Nov 2015 - Dec 2015

Bucharest Study Trip

• May 2015 - May 2015

Weeks of Work

• Jan 2015 - Jan 2015