Carmen Turcanu
Customer Relationship Management Specialist & Team lead at SpinX Games Limited- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Romanian Native or bilingual proficiency
-
English Professional working proficiency
Topline Score
Bio
Avi Mizroch
Carmen is an outstanding CRM Manager and coworker. In the time I worked with her, she has proven to be hard working and independent, and an absolute pleasure to be around. A focused and determined team player, Carmen has a work ethic second-to-none, which makes her a talented individual and a valuable asset to any company. I offer her the highest possible recommendation and wish her every success in the future.
John A. Bonello
It was a real pleasure working with Carmen. Her positive attitude, management skills and determination make her a great addition to any team. At Casumo, she was key to resolving a number of issues that enabled our different teams to work seamlessly together. Carmen joined to address a problem with project management and coordination between CRM and Content teams and she hit the ground running, with a positive impact felt in her first week at Casumo.
Avi Mizroch
Carmen is an outstanding CRM Manager and coworker. In the time I worked with her, she has proven to be hard working and independent, and an absolute pleasure to be around. A focused and determined team player, Carmen has a work ethic second-to-none, which makes her a talented individual and a valuable asset to any company. I offer her the highest possible recommendation and wish her every success in the future.
John A. Bonello
It was a real pleasure working with Carmen. Her positive attitude, management skills and determination make her a great addition to any team. At Casumo, she was key to resolving a number of issues that enabled our different teams to work seamlessly together. Carmen joined to address a problem with project management and coordination between CRM and Content teams and she hit the ground running, with a positive impact felt in her first week at Casumo.
Avi Mizroch
Carmen is an outstanding CRM Manager and coworker. In the time I worked with her, she has proven to be hard working and independent, and an absolute pleasure to be around. A focused and determined team player, Carmen has a work ethic second-to-none, which makes her a talented individual and a valuable asset to any company. I offer her the highest possible recommendation and wish her every success in the future.
John A. Bonello
It was a real pleasure working with Carmen. Her positive attitude, management skills and determination make her a great addition to any team. At Casumo, she was key to resolving a number of issues that enabled our different teams to work seamlessly together. Carmen joined to address a problem with project management and coordination between CRM and Content teams and she hit the ground running, with a positive impact felt in her first week at Casumo.
Avi Mizroch
Carmen is an outstanding CRM Manager and coworker. In the time I worked with her, she has proven to be hard working and independent, and an absolute pleasure to be around. A focused and determined team player, Carmen has a work ethic second-to-none, which makes her a talented individual and a valuable asset to any company. I offer her the highest possible recommendation and wish her every success in the future.
John A. Bonello
It was a real pleasure working with Carmen. Her positive attitude, management skills and determination make her a great addition to any team. At Casumo, she was key to resolving a number of issues that enabled our different teams to work seamlessly together. Carmen joined to address a problem with project management and coordination between CRM and Content teams and she hit the ground running, with a positive impact felt in her first week at Casumo.
Credentials
-
Leadership Mindsets
LinkedInMar, 2021- Sep, 2024
Experience
-
SpinX Games Limited
-
Hong Kong
-
Computer Games
-
1 - 100 Employee
-
Customer Relationship Management Specialist & Team lead
-
Aug 2021 - Present
• Working remotely from Romania, dedicated to Spinx Games' verticals, Lotsa Slots, and Jackpot Wins. • Strategically plan and execute CRM programs to retain and reactivate customers, enhance brand loyalty, and boost brand equity through personalized email, push notifications, and loyalty programs. • Manage lifecycle campaigns, from idea generation to analysis, including New User and reactivation Journeys. • Create engaging content and innovative designs, such as infographics and immersive gaming experiences, featuring beloved game characters. • Lead a team of two Campaign Executives, ensuring smooth campaign coordination, effective project management, and successful delivery of social media campaigns and daily retention projects. Show less
-
-
-
Casumo
-
Malta
-
Gambling Facilities and Casinos
-
100 - 200 Employee
-
Customer Relationship Management Coordinator
-
Jan 2021 - Mar 2021
• Based in Malta, overseeing marketing campaign strategy creation and delivery for Casumo. • Analyze existing processes and formulate plans for process enhancements. • Provide expert guidance on campaign setup, strategy, and planning, while also challenging CRM tools' capabilities. • Effectively create tasks, manage projects, and maintain a knowledge base using Agile and Scrum methodologies in Jira and Confluence. • Assist CRM Executives in campaign execution and revitalizing Quality Assurance processes to drive continuous improvement. • Implementing marketing campaigns and customer segmentation strategies. • Introduce new planning processes for campaigns with a direct impact on CRM Executives, copywriters, art designers, and translation traffic managers. • Create comprehensive briefs for marketing campaigns and document the briefing process to ensure sustained quality. Show less
-
-
-
Kindred Group plc
-
Malta
-
Gambling Facilities and Casinos
-
700 & Above Employee
-
Campaign Managment Lead
-
Sep 2020 - Dec 2020
• Based in Malta, overseeing and optimizing global marketing campaigns for 6 IGaming brands under Kindred Group's umbrella. • Led a team of thirteen CRM Executives spanning three countries responsible for Journey campaigns, retention initiatives, reactivation strategies, churn prevention, and seamless cross-brand migrations.• Utilized Agile and Scrum methodologies in JIRA and Confluence to track tasks, manage projects, and maintain a knowledge base.• Analyzed campaign issues and identified pain points to enhance the customer journey. • Creating processes to bridge gaps between teams across various departments.• Define team OKRs and monitoring the outcomes of objectives.• Develop individualized development plans for each team member.• Manage the recruitment and training of new team members.• Represent the team in various projects. Show less
-
-
Global Campaigns Operations Manager
-
Jan 2017 - Aug 2020
• Based in Malta, I have successfully overseen and optimized global customer campaigns for prominent IGaming companies including Uniber, Vlad Casino, Maria Casino, and others. • Lead a team of six CRM Executives to manage campaign execution seamlessly and achieve 'right-first-time' outcomes across markets in 17 languages.• Ensuring robust Quality Assurance (QA) processes and comprehensive testing of all campaigns before rollout.• Track tasks, manage projects, and keep a knowledge base with Agile and Scrum methodologies.• Proficiently managing campaign segmentation requests by evaluating JIRA briefs, identifying areas for enhancement, and suggesting refinements.• Optimizing campaigns through a combination of AB testing, Time-Based Testing, Preference Testing, and Multivariate Testing (MVT) for superior results and enhanced customer engagement.• Monitoring campaign execution, informing relevant stakeholders of volumes, performance, and outcomes.• Liaising with Campaign Operations, Customer Communications, and Product Marketing Strategy teams to ensure a 'First approach' for customer campaigns.• Ensure consistency between outbound communication channels and onsite assets.• Strategically establish innovative processes across departments to elevate campaign operations.• Effectively orchestrate and strategize campaign migrations for brands across diverse systems.• Lead the recruitment and onboarding of new CRM executives in collaboration with the HR team. Show less
-
-
Customer Support Representative
-
Nov 2015 - Dec 2016
• Located in Malta, serving as a VIP Customer Service Expert and CS Agent• Representing the Responsible Gaming team, I actively contributed to ensuring the well-being of our customers.• Provided exceptional assistance to customers, delivering support and guidance through phone, chat, and email interactions.• Dedicatedly supported new team members on their journey within the company, facilitating a smooth onboarding process.• Collaborated seamlessly with other departments to streamline operations and expedite issue resolution for our customers.• Played a pivotal role in resolving legal complaints, utilizing problem-solving skills and a commitment to customer satisfaction. Show less
-
-
-
SpaceNK
-
United States
-
Retail
-
Account Manager
-
Sep 2009 - Jul 2014
• Headquartered in London, United Kingdom, overseeing operations for Space NK's Flagship store in Knightsbridge. • Managed and provided leadership to a high-performing team of nine sales representatives. • Designed and executed compelling in-store events to engage customers, boost foot traffic, and drive sales growth. orchestrated stock audits to ensure precise inventory control and minimize discrepancies, optimizing product availability for customers. • Championed recruitment efforts and successfully onboarded new team members. • Skillfully managed resource allocation, including staffing and inventory, to maintain operational efficiency and meet customer demands effectively. • Proactively assisted customers throughout their shopping journey, providing personalized recommendations and enhancing their overall experience. • Expertly resolved customer complaints and issues, prioritizing customer satisfaction and preserving the company's reputation for excellence. Show less
-
-
-
Sunglass Hut
-
Italy
-
Retail Apparel and Fashion
-
700 & Above Employee
-
Store Manager
-
Apr 2008 - Jun 2009
• Operating from London, United Kingdom, I directed and supervised the activities of Sunglass Hut's store activities over different locations.• Supervised and guided a dedicated team of 3 sales representatives• Foster a positive and collaborative work environment for optimal performance and customer service excellence.• Strategically coordinated and executed stock audits to ensure accurate inventory management.• Demonstrated effective salesmanship by personally presenting and promoting products to customers.• Proactively addressed and resolved customer complaints, employing exceptional problem-solving skills• Led the recruitment and onboarding process for new team members, ensuring a seamless transition into the organization and adherence to company standards and values. Show less
-
-
Sales representative
-
Mar 2006 - Mar 2008
• Based in London, United Kingdom, I played a pivotal role in Sunglass Hut's business environment as a Sales Advisor.• Build and maintain strong customer relationships to ensure repeat business and customer loyalty.• Provide product demonstrations and presentations to showcase the features and benefits of products.• Attend trade shows, conferences, and networking events to expand the customer base.• Stay updated on industry trends and competitors' products to provide informed recommendations to customers. Show less
-
-
Community
