Experience

Hollywood Multiplex Operations

• Romania
• Entertainment Providers
• 1 - 100 Employee

• Commercial Director

  • Jun 2014 - Present

• Brand Manager Hollywood Multiplex, CinemaPRO

  • Oct 2008 - May 2014

   Managing and implementing the promotional campaigns (box-office, concession bar, brand/awareness campaigns), creating and implementing integrated projects, brand activations, monitoring , analyzing and reporting the results for all the locations, in order to sustain the business objectives for box-office and concession bars Planning and organizing corporate & promotional events for our clients, focusing on attracting new clients Managing the annual budgets, negotiating the local and international deals  Designing integrated projects in order to attract new revenues for the company Developing and selling special advertising packages (both onscreen and offscreen) and supporting the advertising department  Supervising the loyalty program Preparing the annual narratives, annual, monthly, weekly reports for the CME meetings  Managing a permanent team of 7 people I have organized & implemented numerous marketing & social media campaigns: G.I.JOE – the first Nintendo Wii competition held on the big screen in Romania, Kung Fu Panda 2 2011 – the exclusive partnership with Royal Caribbean, the release of Carmen 3D opera, or brand activations for clients like: Coca-Cola, Burn, Burn Day, Rimmel, BCR Zambet I have rented the locations for numerous events: Romanian Developers Day – Microsoft Visual Studio 2010, gala premiers for Romanian movies Nasa, WebSiteStory, Principii de viata, Eu cand vreau sa fluier, fluier, cocktails, special screenings for companies like Oracle, Samsung, HP, Coty, Dr. Oetker, Coca-Cola, Burn, Cristalex, Multi Media Est, French Film Festival, European Film Restival I have managed 3 Live concerts - Stefan Stan Live Concert at Hollywood Multiplex Bucharest Mall (Feb 2012), LaLa Band Live Concert at CinemaPRO (Feb 2013), Mihai Chitu Live Concert (Feb 2014) – responsibilities: from marketing & PR strategy to budget control, team & resources management – managing and coordinating all the HR involved



Business Media Group (BMG)

• Panama
• Advertising Services

• Brand Manager BIZ & Business Review

  • Jan 2007 - Sep 2008

   Implementing the PR activities and monitoring the results, writing the press releases, weekly newsletters and news, maintaining the relation with the media representatives. Implementing the marketing activities: local media partnerships, representing the magazine at local events like Targul Angajatorilor de Top, HR Club Romania, creating content for the website, writing the marketing strategies, planning, creating special projects, subscribers projects, preparing the sales and media kits; monitoring, analyzing and reporting the results Planning and organizing events for Business Review & BIZ: Property Guide, Investment Guide, Business Review Forum, Romanian Tax, Law & Lobby, Business Review Annual Investment Awards Gala, and Reality – Romanian Forum on Real Estate Market, Biz Days.



Bigger Group PR Agency

• PR Intern

  • 2007 - 2008

   Planning and organizing the PR campaigns for the agency’s clients (insurance & auto domains) Tracking, Writing the PR reports



Business Organization for Students (BOS)

• Online Content Editor - Volunteer

  • Jan 2006 - Dec 2007

   Content editor for www.abm.ro Organizing students workshops and ABM Days event



Romanian Commodities Exchange

• Romania
• Capital Markets
• 1 - 100 Employee

• Marketing Referent

  • 2005 - 2006

   Creating and updating the data base PR activities: maintaining the media relationship, corporate relationship Planning the promotional campaigns, monitoring and analyzing the results Organizing and implementing events. Organizing and implementing Mystery Shopping activities. I have participated in the implementing process for Risk Management Forum 2005



La Lanterne Magique –an European kids film club

• Events Coordinator (Project Based)

  • Jan 2005 - Jul 2005

   Organizing the weekly screenings Coordinating more than 20 children/screening



Brand Academy - Full service Agency

• Volunteer

  • May 2005 - May 2005

   Organizing the conference “Beyond Borders 2005”, Palace Hall, Keynote speaker: Bill Clinton Managing the media collaboration