Carmen Neta

Marketing, Digital Transformation and Organizational Culture Consultant at Organica Evolução Exponencial
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency
  • Português Native or bilingual proficiency

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Cintia Yoshino Yokoya

Carmen é muito inteligente e executa excelentes trabalhos envolvendo áreas multidisciplinares. Se expressa e defende muito bem suas decisões.

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Credentials

  • Gerente de E-commerce e Mídias Sociais
    ComSchool
    Feb, 2015
    - Nov, 2024
  • Excel Advanced
    Impacta Tecnologia
    Jul, 2012
    - Nov, 2024
  • White Belt
    -

Experience

  • Organica Evolução Exponencial
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Marketing, Digital Transformation and Organizational Culture Consultant
      • Oct 2019 - Present

      Leader of acceleration projects in startups and large companies, developing people and structuring teams. Purposeful projects in Marketing, Digital, Branding, and Organizational Culture. Solid knowledge of digital marketing and tools, strategic SEO optimization, marketing campaigns, strategic planning, and team building. Success cases in Fintechs, retail, fashion, consumer goods, and technology companies. Leader of acceleration projects in startups and large companies, developing people and structuring teams. Purposeful projects in Marketing, Digital, Branding, and Organizational Culture. Solid knowledge of digital marketing and tools, strategic SEO optimization, marketing campaigns, strategic planning, and team building. Success cases in Fintechs, retail, fashion, consumer goods, and technology companies.

  • Amo Berloque - www.amoberloque.com.br
    • São Paulo Area, Brazil
    • CEO, Fundadora e Gerente de Marketing
      • Nov 2013 - Dec 2022

      • Gerenciamento das operações da empresa, com desenvolvimento das estratégias de marketing e vendas, definição de KPIs, direcionamento de agendas e impulsão para a lucratividade. • Definição de estratégia Go-to-Market, planejando lançamento de produtos, precificação, comunicação e liderança de reuniões S&OP, Comitê Preços e Plano de Comunicação. • Gestão de portfólio e acompanhamento de ciclo de vida de produto, definição de estratégia de CRM, construção de réguas e definição de ferramentas. • Gerenciamento de projetos de desenvolvimento de site e UX, criação de campanhas em canais online e offline, em canais pagos e não-pagos, estratégias inbound e alinhamento com agências de performance, PR e SEO. • Definição de plano estratégico da marca, estabelecimento de metas e gestão de receita, com foco em experiência do cliente, aumento de vendas e rentabilidade. • Gestão e desenvolvimento de pessoas. Show less

  • Axalta
    • United States
    • Chemical Manufacturing
    • 700 & Above Employee
    • Marketing Trainee - Coordinator Level
      • Sep 2013 - Jan 2015

      - Leadership, development and execution of the annual Marketing Plan, aiming customer satisfaction improvement and brand awareness. - Plan, lead and coordinate all marketing executions and activations to consumers including events and fairs. - Responsible for design the customers’ value chain map. - Marketing budget management. - Management of sponsorships such as Stock Car, Mitsubishi Rali and Suzuki Jimny Day. - Focal point between Marketing and OEM Business Unit (Sales). - Communicate and deliver presentations to the board in Brazil and abroad. - Support the board and sales team with market information and analysis. - Development of communication plan and campaigns design, making briefings and working together with the advertising agency and other suppliers. - Sales support to Peugeot – Citroen account. Show less

  • DuPont
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Marketing Trainee
      • Aug 2012 - Aug 2013

      - Design and execution of annual marketing plan. - Plan, lead and coordinate all marketing executions and activations to consumers. - Lead and collaborate with multifunctional teams to deliver the projects needed. - Lead projects related to the upgrade of products, improvement of profitability and customer satisfaction. - Events coordination. - Commercial management of Peugeot – Citroen account. - Design and execution of annual marketing plan. - Plan, lead and coordinate all marketing executions and activations to consumers. - Lead and collaborate with multifunctional teams to deliver the projects needed. - Lead projects related to the upgrade of products, improvement of profitability and customer satisfaction. - Events coordination. - Commercial management of Peugeot – Citroen account.

  • CSN - Companhia Siderúrgica Nacional
    • Brazil
    • Mining
    • 700 & Above Employee
    • Market Intelligence and Pricing Analyst
      • Nov 2010 - Nov 2012

      - Track, record and deliver recommendations for products development and new business options. - Monitor and develop reporting for all the key steel markets such as the Automotive Industry and the Oil & Gas Industry. - Develop and prepare quantitative and qualitative analysis. - Communicate and deliver presentations to internal team and cross-functional teams. - Participated actively in survey research projects. - Track, record and deliver recommendations for products development and new business options. - Monitor and develop reporting for all the key steel markets such as the Automotive Industry and the Oil & Gas Industry. - Develop and prepare quantitative and qualitative analysis. - Communicate and deliver presentations to internal team and cross-functional teams. - Participated actively in survey research projects.

Education

  • ESADE Business & Law School
    Executive MBA, Business
    2017 - 2019
  • Inesdi Digital Business School
    Pós-graduação Lato Sensu, Digital Marketing
    2017 - 2018
  • Universidade de São Paulo
    Bacharelado, Marketing
    2006 - 2011
  • University of London
    Certificate of Higher Education, Economics
    2009 - 2010

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