Experience

Industrial Coatings

• Wholesale Building Materials
• 700 & Above Employee

• Regional Manager

  • Nov 2021 - Present



PPG

• United States
• Paint, Coating, and Adhesive Manufacturing
• 700 & Above Employee

• Account Development Manager

  • Jun 2016 - Present

• Account Manager THD Caribbean

  • Aug 2014 - May 2016

  • Account Manager Home Depot Caribbean (PR & UVI).• Responsible of a team of 30 sales associates and Color Consultant.• Maintains multi-tiered customer relationships and develop relationships between accounts.• Gathers customer and broad market intelligence and works jointly with SBU management to develop and implement short-term and long-term sales strategies and tactics.• Prepares territory and account action plans that ensure attainment of sales and profitability objectives.• Coordinates with other SBU functions to develop and implement value-added customer solutions.• Responsible for create and implement marketing plans and especial promotions.• Responsible for single or multi-product/service sales within the territory.• Manages pricing and credit.• Manages conflict Show less

• Store Group Manager

  • Jul 2006 - Jul 2014

  Retail Stores Operations• Accountable for budgets sales performance retail and contractor, stores operations, inventory control, forecast, incentive programs, distribution, category management, cost effectiveness and internal audit• Direct responsible of 10 Glidden (PR & VI Islands), 1 Superior Store.• Responsible for train and review the performance of the stores team; improve their sales techniques and implement better customer service practices. • Maintain a safety environment across the market • Work collaboratively with key business lines (Supply Chain, Finance, Consumer and Marketing) to achieve sales goalsMarketing• Create a retail environment and implement customers satisfaction programs • Manage Promotional Programs and Special Offers• Responsible to develop strategic plan for new stores and re-localizations (special events and promotional programs)• Develop competitive strategies and action plans to improve market share and brand recognition.• Provide integrated business solutions by developing Strategic Alliances and Partners. • Evaluate marketing proposals and determine any sponsorship or exchanges. Other Responsibilities • Responsible for the operation of a DC of related products. Responsible to follow and implement supply chain principles. Show less



Akzonobel LLC Paints

• Key Account Manager

  • Jan 2003 - Jun 2006

  2003 ­ 2006 Responsible for a sales budget of $4M and $100K trading profit Responsible to negotiate and build relations with the buyer Responsible to perform and implement business plans according with the account demand Direct the strategies and business goals for Consumers Channels (Sears and The Home Depot) of Puerto Rico. This includes the Business Products Division, Consumer Products Division, and Supplies. Manage the sales, demand generation, product mix and for the maintenance of the inventory levels accordingly to sales. Monitor POS sales trough 10 sales merchandiser's and overall performance Logos are registered trademarks Manage pricing, special offers, marketing mix, sales incentives accordingly to strategies and marketing plan. Show less

• Assistant Brand Manager

  • Jan 2000 - Jan 2003

  2002 ­ 2003 Develop and implement budget tracking tool and process to improve spending forecast accuracy in marketing department Coordinate the development and launch of new products with manufacture plant and technical department Coordinate promotional and advertising programs with the advertising agency Conduct competitive pricing analysis to develop and implement a price strategy Develop, execute & supervise deployment of main programs, full completion & achievement as well as targeting results Develop national and regional programs directed to fulfill the marketing needs of Independent dealers and consumers business segment in line with the brand strategy Show less



Gaither International, Inc

• Marketing Coordinator

  • Jan 1997 - Jan 2000

  2000 ­ 2002 Prepare sales reports: product rationalization, product and price analysis Implement the marketing research plan and analyze the data Develop a marketing plan and brand strategies by brands Develop and implement a promotional program for key accounts Improve product assortment and offering to increase category consumption 2000 ­ 2002 Prepare sales reports: product rationalization, product and price analysis Implement the marketing research plan and analyze the data Develop a marketing plan and brand strategies by brands Develop and implement a promotional program for key accounts Improve product assortment and offering to increase category consumption



Gaither Intertational

• Account Executive

  • Jan 1997 - Jan 2000

  Responsible to manage specifics account and provide a monthly track of their studies results; also provide recommendations about purchasing habits behavior Provide information and support to customers on custom research studies, focus groups session Coordinate focus groups (recruiting, client service, support the focus group moderator, schedule). Prepare reports from syndicated studies and analyzed Supervise employees on special studies on the field work area Responsible to manage specifics account and provide a monthly track of their studies results; also provide recommendations about purchasing habits behavior Provide information and support to customers on custom research studies, focus groups session Coordinate focus groups (recruiting, client service, support the focus group moderator, schedule). Prepare reports from syndicated studies and analyzed Supervise employees on special studies on the field work area