Experience

ESEN

• El Salvador
• Higher Education
• 100 - 200 Employee

• Gerente de Admisión y Comunicaciones

  • Jul 2022 - Present



Excel Repuestos - El Salvador

• El Salvador
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Project Leader

  • Mar 2021 - Jun 2022



Inter-American Development Bank

• United States
• International Trade and Development
• 700 & Above Employee

• Consultor

  • Nov 2019 - Feb 2020

  Support and organize the Annual Meeting of the Board of Governors CID of the IDB. Support and organize the Annual Meeting of the Board of Governors CID of the IDB.



avianca

• Colombia
• Airlines and Aviation
• 700 & Above Employee

• Loyalty and Retention Regional Embassador: Mexico, Central America and the Caribbean.

  • May 2017 - Nov 2018

  • Team leader, creator and executioner of customer loyalty projects, coordinating the interests of several stakeholders, including commercial teams, airports and travel agencies. • Surpassed The Star Alliance Partnership international standard compliance by 8%, reducing the retroactive miles accrual from 17% to 7% in El Salvador (Goal =/<15%). • Analyzed KPIs (NPS, Pax Penetration, number of clients) generating initiatives that contributed to the increase of the NPS of Central America by 5% from 2016 to 2017. • Scrutinized the high value customer base and executed strategic actions for its retention and increase; including events with Diamond Elite LifeMiles that gathered relevant insight on the clients’ perception of the loyalty program. • Managed and conceptualized B2C information campaigns, handling strategic customer communications to ensure customer satisfaction and policy compliance. • Developed and executed campaigns positioning LifeMiles in the opening flights GUA-JFK and SAL-CTG, securing new affiliations on board. • Devised and led internal campaigns to educate stakeholders on the loyalty program and promote enrollment, reaching more than 300 customer service collaborators at different Avianca points of sale (15 airports and 12 countries). Show less



Alimentosideal

• Guatemala
• Consumer Goods
• 200 - 300 Employee

• Brand Chief- Grease Category

  • Sep 2016 - Jan 2017

  • Conceptualized and executed the marketing plan, managing the marketing strategies for modern and traditional channels of distribution. • Administered an annual marketing budget of $210K. • Analyzed qualitative and quantitative information on market behavior, and visited points of sale to monitor the competition closely and develop new strategies within the commercial team. • Managed ad campaign strategy through close relationship with the hired publicity agency, making assertive decisions to promote the brands loyally and effectively. Show less



Hotel Clarion Suites Las Palmas

• Hospitality
• 1 - 100 Employee

• Marketing Coordinator

  • Jan 2015 - Aug 2016

  • Planned and executed the publicity and promotion strategies for the different sales channels. • Managed online presence and social media content for Facebook and Instagram. • Negotiated with corporate regional clients: scouting, visiting and growing the client base. • Developed corporate events, creating strategic alliances with other business. • Analyzed sales statistics and prepared presentations for upper management. • Planned and executed the publicity and promotion strategies for the different sales channels. • Managed online presence and social media content for Facebook and Instagram. • Negotiated with corporate regional clients: scouting, visiting and growing the client base. • Developed corporate events, creating strategic alliances with other business. • Analyzed sales statistics and prepared presentations for upper management.



FUSAL

• El Salvador
• Non-profit Organization Management
• 100 - 200 Employee

• Sales Internship

  • Oct 2014 - Dec 2014

  -Participate in the operative planning 2015 - Digitalize data of different articles, prices and service packages. -Serve as a point of contact with potential clients and gather information for the sales department. -Analysis of competitors: social and corporative event packages. -Participate in the operative planning 2015 - Digitalize data of different articles, prices and service packages. -Serve as a point of contact with potential clients and gather information for the sales department. -Analysis of competitors: social and corporative event packages.



Real Hotels & Resorts

• El Salvador
• Hospitality
• 100 - 200 Employee

• Sales and Marketing Internship

  • Dec 2012 - Jan 2013

  - Scouting potential new corporate clients from small and midsize businesses. -Creating potential international client data base. - Scouting potential new corporate clients from small and midsize businesses. -Creating potential international client data base.