Carmen Guzmán Abascal

Marketing Manager at Naturaceites S.A.
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Contact Information
us****@****om
(386) 825-5501
Location
Guatemala, GT
Languages
  • English Professional working proficiency
  • Español Native or bilingual proficiency

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Credentials

  • Microsoft Excel Advanced Level
    Universidad Galileo

Experience

  • Naturaceites S.A.
    • Farming
    • 200 - 300 Employee
    • Marketing Manager
      • Jul 2023 - Present

  • Excel Automotriz
    • Automotive
    • 700 & Above Employee
    • Brand Marketing Manager
      • Jun 2019 - Jun 2023

      Results oriented strategic marketing planning for Nissan, Mitsubishi and Ford

    • Business Intelligence Manager
      • Mar 2016 - May 2019

  • Volkswagen Group
    • Germany
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Intern
      • Apr 2015 - Dec 2015

      Improvement of relationship with importers. Monthly sales report with performance and opportunity analysis. Discussing introduction of new products with market based on market needs. Analysis of competitiveness of current product portfolio to reduce complexity and optimize marketing budget. Improvement of relationship with importers. Monthly sales report with performance and opportunity analysis. Discussing introduction of new products with market based on market needs. Analysis of competitiveness of current product portfolio to reduce complexity and optimize marketing budget.

  • Grupo Continental Motores
    • Guatemala
    • Motor Vehicle Manufacturing
    • 100 - 200 Employee
    • Marketing Intelligence Analyst
      • Jul 2013 - Mar 2015

      Collecting information (price, specifications, payment facilities and after sales performance) about key competitors in each segment. Updating price index, configuring both new and existing models to adapt them to market needs. Communicating key selling points to sales force.

    • Commercial Analyst
      • Feb 2013 - Jul 2013

Education

  • UNIS Business School
    Marketing Digital
    2023 - 2023
  • INCAE Business School
    Strategic marketing para la era digital
    2022 - 2022
  • UNIS Business School
    Master of Business Administration (MBA), Master in Business Administration
    2014 - 2015
  • INGESIS
    SAP Business Objects Usuarios Finales
    2013 - 2013
  • Universidad Galileo
    Microsoft Excel 2013 Nivel Intermedio y Avanzado, Microsoft Office
    2013 - 2013
  • UNIS
    Engineer's degree, Industrial Engineering
    2009 - 2013
  • Centro Escolar Campoalegre
    Bachillerato Internacional (IB)
    2007 - 2008

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