Director of Membership and Business Development

• Jan 2023 - Present

Manager, Marketing & Public Relations

• Apr 2021 - Jan 2023

- Set marketing strategy to support the organization's goals, including consistent use of corporate brand, voice and identity. - Create, implement and report on outcomes of marketing campaigns. - Manage digital content to support marketing strategy, including website and social media. - Management of the marketing budget including capital requests. - Directs internal communication. - Implements public relations strategies. - Set marketing strategy to support the organization's goals, including consistent use of corporate brand, voice and identity. - Create, implement and report on outcomes of marketing campaigns. - Manage digital content to support marketing strategy, including website and social media. - Management of the marketing budget including capital requests. - Directs internal communication. - Implements public relations strategies.

Marketing Specialist

• Jul 2013 - Apr 2021

Responsible for various aspects of marketing for Monroe Clinic: - Management of website including creation and posting of website content. - Supervised search for new website vendor, as well as creation of new site. - Responsible for newspaper and radio advertisement buying on behalf of Monroe Clinic and working with our third-party media buying partner. - Management of intranet and our integration into SSM Health’s intranet system. - Manage relationship with Search Engine Optimization (SEO), Adwords and digital display advertising business partner. - Social media planning, content creation and analysis. - Strategy, creation and analysis of direct mail campaigns using Customer Relationship Management. - Serve as editor of Monroe Clinic’s newsletter, which publishes three times per year and is mailed to 40,000 households. - Create, implement and evaluate marketing plans for medical specialties. Show less

Strategic Marketing Manager

• Nov 2011 - Jul 2013

Lead a team of other marketing professionals to create successful marketing campaigns for hospitals. -Work with client to set campaign goals, priorities and expectations. -Create recommendations based on client priorities as well as service line discovery, market demographics, budget and other information. -Develop and implement marketing strategy -Provide direction to copywriters and graphic designers producing printed materials for client. -Follow the life of the campaign, providing strategic input and changes where needed. -Provide regular reports about the campaign, including ROI, downstream revenue, which groups are best responding, etc. Show less

Communications Specialist

• Jan 2008 - Aug 2011

Responsible for various aspects of promoting WEA Trust to its core audiences. -Developed targeted messaging. -Created and executed promotion plans. -Designed and produced newsletters, brochures, annual reports and other printed pieces. -Planned/staffed special events and conferences. Responsible for various aspects of promoting WEA Trust to its core audiences. -Developed targeted messaging. -Created and executed promotion plans. -Designed and produced newsletters, brochures, annual reports and other printed pieces. -Planned/staffed special events and conferences.