Experience

Precima, a NielsenIQ Company

• Canada
• Retail
• 1 - 100 Employee

• Data Scientist

  • Jan 2020 - Present

• Analyst, Client Analytics - Loblaws & Shoppers Drug Mart

  • Sep 2018 - Dec 2019

  • Provided strategic recommendations as a consultant to the client in support of their business objectives in areas such as promotion and assortment by analyzing transactional sales, market, and customer data • Managed project pipeline and prioritization, and completed 50+ projects and analyses for the client within a year; presented core insights to key stakeholders such as directors and category managers and received positive feedback from the client which contributed to an annual Net Promoter Score (NPS) greater than 75• Specialized in customer-centric analytics with a focus on segmentation and lifecycle to support strategic priorities of client stakeholders• Delivered recommendations for PC Optimum promotions based on customer behaviour and past performance that were implemented in-market and led to a 7% increase in average spend per customer • Managed and consolidated complex analytical and data objectives for analyses, and developed SQL code to query from the backend databases for various client projects• Standardized multiple models within SQL, Python, and Bash Shell, increasing team efficiency by 20%Skills: Data Analysis, Excel, SQL, Python, Bash, Presentations Show less



Precima

• Morocco
• Manufacturing
• 1 - 100 Employee

• Consulting & Analytics Co-op

  • Sep 2017 - Dec 2017

  • Developed an automated Excel report that compares client sales data between assortment model refreshes, using SQL and Bash Shell, standardized with the ability to use for all clients • Facilitated assortment analysis for Morrisons and Jumbo client teams by running a model comparison tool • Supported the standardization of client solutions through the development of a process map, informational interviews, and the creation of a standardized model comparison tool Skills: SQL, Bash, Excel Show less



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Business Analyst

  • Jan 2017 - Apr 2017

  • Conducted research and analysis on process management best practices for the development of a Process Council and Process Centre of Excellence • Developed process maps using Visio and IndustryPrint and improved upon existing maps • Supported learning development with graphic designs for firm-wide learning materials • Performed end-user testing on learning materials for user experience Skills: Process Management, Visio, IndustryPrint • Conducted research and analysis on process management best practices for the development of a Process Council and Process Centre of Excellence • Developed process maps using Visio and IndustryPrint and improved upon existing maps • Supported learning development with graphic designs for firm-wide learning materials • Performed end-user testing on learning materials for user experience Skills: Process Management, Visio, IndustryPrint



HP

• Azerbaijan
• Online Media

• Category Business Analyst

  • Jan 2016 - Apr 2016

  • Developed an interactive report to summarize and compare years of company sales data against competitors, presented with dynamic bubble charts using Excel VBA • Discovered new market trends by analyzing the competitive landscape for printers and ink supplies • Conducted pricing research and analysis, later used by the worldwide pricing team • Presented work term projects to the category, marketing, and retail sales teams and received positive feedback from the department managers Skills: Excel, VBA, Data Analysis, Market Research Show less



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Finance Intern

  • Jan 2015 - Apr 2015

  • Developed Excel models to analyze and summarize thousands of lines of data; received strong, positive feedback when presented to financial leaders of PepsiCo • Streamlined financial sales reports to be simpler and quicker to update • Completed weekly and monthly reports for sales managers in a timely and efficient manner Skills: Excel, PowerPoint, Presentations • Developed Excel models to analyze and summarize thousands of lines of data; received strong, positive feedback when presented to financial leaders of PepsiCo • Streamlined financial sales reports to be simpler and quicker to update • Completed weekly and monthly reports for sales managers in a timely and efficient manner Skills: Excel, PowerPoint, Presentations