Carmela Ramirez

Business Development and Public Relations Lead at Kroma Entertainment
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Contact Information
us****@****om
(386) 825-5501
Location
PH
Languages
  • English Native or bilingual proficiency
  • Filipino Native or bilingual proficiency
Skills

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Bio

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Credentials

  • Pitching Your Ideas Strategically
    LinkedIn
    Jun, 2021
    - Oct, 2024
  • Pivoting to Virtual Events
    LinkedIn
    Jun, 2021
    - Oct, 2024
  • Strategic Thinking
    LinkedIn
    Jun, 2021
    - Oct, 2024

Experience

  • Kroma Entertainment
    • Philippines
    • Entertainment Providers
    • 1 - 100 Employee
    • Business Development and Public Relations Lead
      • Apr 2022 - Present

      In my current role, I am the go-to person for all things Public Relations and Corporate Communication at KROMA. I also work to identify, initiate and execute strategic marketing partnerships to further strengthen our masterbrand and various lines of business in Film, Music, Events, Podcasts, Publishing, Broadcasting and Talent Management. Find out more on our website: kroma.ph – one of my first projects at Kroma!

    • Marketing Lead
      • Aug 2021 - Apr 2022

      As Marketing Lead for the music and talent business groups in my initial stint, I created end-to-end go-to market strategy for all related campaigns - including coordination with both internal and external teams, and overall management of assigned projects ranging from partnerships, paid media, influencer marketing, and public relations. I was also assigned to lead efforts in launching the company to trade and consumer through various efforts in digital events, paid advertising, and media relations.

  • Bridges PR
    • Philippines
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Project Manager
      • Feb 2020 - Apr 2021

      • Conceptualised online events and product seeding/gifting requirements• Lead in creating concept decks under the supervision of the Director• Coordinated and liaises with agency partners and clients• Booked and coordinated with all suppliers • Managed and keeps track of all events and seeding checklists• Monitored budget and spend for specific projects• Handled invoicing and filing of requests for all suppliers involved• Downloaded and collated updates from all suppliers involved for agency partners and clients• In charge of post-event evaluations and reports• Managed and briefed Creative Officers on visual output and deliverables Past Clients: Unilever Philippines (Axe, Cream Silk, Breeze, CLEAR, Beauty That Cares), Unilever RFM (Magnum), Moet Hennessy Philippines (Hennessy, Chandon), Oppo Philippines, PepsiCo Philippines (Mountain Dew, Lays, Quaker Oats)

    • Events Officer
      • Sep 2017 - Feb 2020

      • Event Conceptualisation, Logistics and Management• Seeding/Press Kit Conceptualisation and Management• Vendor/Supplier Procurement, Coordination and Management• Budget ManagementPast Clients: Unilever Philippines (Dove Men, Baby Dove, Dove Self Esteem Project, Beauty & Personal Care Summit, Close-Up), Unilever RFM (GROM Italian Gelato), Mars Southeast Asia (Snickers Oats), AIA PhilamLife, Fonterra Group of Companies (Anchor, Anlene), PepsiCo Philippines (Aquafina), Roxaco Land Corporation (Anya Resort Tagaytay), Uniqlo Philippines, Pernod Ricard Philippines (Chivas Regal), NBC-Universal (hayu Philippines), United Laboratories Inc. (pH Care), Bumble Philippines

  • Finders Keepers MNL
    • Marketing Executive
      • Mar 2017 - Aug 2018

      • Marketing and Promotion Strategy • Music Curation and Talent Booking • Social Media and Community Management • Event and Supplier Management • Product Management and Trade Marketing • Brand Partnerships • Content Creation • Marketing and Promotion Strategy • Music Curation and Talent Booking • Social Media and Community Management • Event and Supplier Management • Product Management and Trade Marketing • Brand Partnerships • Content Creation

  • The Bonbon Club
    • Marketing Executive
      • Sep 2017 - Dec 2017

      • Marketing and Promotion Strategy • Social Media and Community Management • Event and Supplier Management • Product Management Support • Brand Partnerships • Content Creation • Marketing and Promotion Strategy • Social Media and Community Management • Event and Supplier Management • Product Management Support • Brand Partnerships • Content Creation

  • Next Theory
    • Philippines
    • Public Relations and Communications Services
    • Project Manager
      • Jan 2017 - Aug 2017

      • Project Coordination and Management • Information and Data Management • Event and Supplier Management • Copywriting • Administration Tasks Past Clients: I Am+ Limitless Coaches, Global Mala Project Manila, Nothing but H2O, Mano Amiga Philippines • Project Coordination and Management • Information and Data Management • Event and Supplier Management • Copywriting • Administration Tasks Past Clients: I Am+ Limitless Coaches, Global Mala Project Manila, Nothing but H2O, Mano Amiga Philippines

  • She Talks Asia
    • Philippines
    • Media Production
    • 1 - 100 Employee
    • Project Manager for Every Girl Can 2017
      • Oct 2016 - Apr 2017

      • Speaker Coordination and Management • Program Ideation and Content Creation • Social Media Management and Copywriting • Web Content Coordination and Management • Documentation Coordination and Management • Media Relations • Guest Coordination and Registration • Speaker Coordination and Management • Program Ideation and Content Creation • Social Media Management and Copywriting • Web Content Coordination and Management • Documentation Coordination and Management • Media Relations • Guest Coordination and Registration

  • Paradise International Music Festival 2016
    • Media Intern
      • Apr 2016 - May 2016

      • Media Relations • Pre and Post Event Media Tracking and Reporting • FOH for Media and Sponsors Tent throughout the festival proper • On-site contingency assistance • Media Relations • Pre and Post Event Media Tracking and Reporting • FOH for Media and Sponsors Tent throughout the festival proper • On-site contingency assistance

  • Creative Play Corner School, Inc.
    • Teaching Assistant
      • Jan 2016 - Mar 2016

      • Classroom Management and Assistance (Preschool ages 2-6) • Class Material Preparation • Trimestral Newsletter Contribution • Classroom Management and Assistance (Preschool ages 2-6) • Class Material Preparation • Trimestral Newsletter Contribution

  • Perceptions, Inc.
    • Philippines
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • PR & Media Intern
      • Mar 2015 - Apr 2015

      • Daily News Monitoring and Client Reports • Media Database Updating • Media Relations • Event Planning and Preparation (Slappy Cakes' launch of new offerings) • Social Media Planning • Daily News Monitoring and Client Reports • Media Database Updating • Media Relations • Event Planning and Preparation (Slappy Cakes' launch of new offerings) • Social Media Planning

  • Hinge Inquirer
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Intern for PREEN Online
      • Jan 2015 - Jan 2015

      • Print-to-online article rehashing • Lifestyle article contribution • Interview transcription and other delegated publishing tasks • Print-to-online article rehashing • Lifestyle article contribution • Interview transcription and other delegated publishing tasks

  • 7107 International Music Festival
    • Creatives & Social Media Intern
      • Nov 2013 - Mar 2014

      • Social Media Marketing and Research • External Relations and Coordination (Bloggers, Influencers, Retail and F&B Establishments) • Pre-Event Logistics (Ticket Packaging and Distribution, VIP Kit Distribution and Assembly, etc) • Copywriting • Instagram Live Feed Management - https://www.instagram.com/weare7107/ • Social Media Marketing and Research • External Relations and Coordination (Bloggers, Influencers, Retail and F&B Establishments) • Pre-Event Logistics (Ticket Packaging and Distribution, VIP Kit Distribution and Assembly, etc) • Copywriting • Instagram Live Feed Management - https://www.instagram.com/weare7107/

Education

  • Ateneo de Manila University
    Bachelor of Arts (BA), Public Relations, Advertising, and Applied Communication
    2012 - 2016
  • Assumption College, San Lorenzo
    1999 - 2012

Community

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