Carmela Skolky

Freelance Copywriter/Copy Editor/Proofreader at Diverse Companies
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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5.0

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William Wong

Carmela is talented, innovative, and creative. We worked together side by side (literally, her cube was right next to mine) at Time Inc. for many years. With her marketing knowledge and creativity, we did some winning creatives. Enthusiastic and dedicated, she is one of the best writers I've ever worked with.

Susan Napack

Carmela and I worked together as a creative team on hundreds of jobs at Time Inc. She consistently made my design assignments a breeze with her innovative and meticulously researched marketing solutions. Carmela's problem-solving skills, copywriting chops and honed attention to detail is a dynamite combination — resulting in a career of spot-on winning creatives. Carmela's experience, talent, and dedication to her craft can't be beat. She will be an outstanding asset to any team.

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Experience

    • Design Services
    • 1 - 100 Employee
    • Freelance Copywriter/Copy Editor/Proofreader
      • Sep 2013 - Present

      ● Chief Copywriter (online & print), Creative Consultant, and Copy Editor at Meryl Randman LLC, NYC. B2C and B2B clients, as well as nonprofits (see testimonial below). "Our team was struggling with a direct mail campaign to raise funds for our nonprofit. We were looking for a strategy to connect our mission to our supporters in an emotionally engaging way in order to maximize donations. Meryl and Carmela were able to quickly understand our goals and turn our ideas into compelling content and design for the direct mail campaign. I was also very impressed with their involvement and support throughout the entire direct mailing process." --Tim Brandle, Director of U.S. Operations, Adelante Foundation ● Copy Editor/Proofreader: Real Simple; O, The Oprah Magazine; Scholastic Book Clubs Show less

    • United States
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Senior Copywriter
      • May 1995 - Mar 2013

      Developed and initiated totally new creatives that solved marketing challenges and increased subscription revenue for some of the country’s most popular magazines. Used research and focus group findings, in addition to client briefs and gut instinct, to effectively target a wide array of audiences, from popular culture fans to foodies, fashionistas and business execs. Took on with gusto whatever hit the pike – from full direct mail packages to space ads to digital banner ads and forms – to achieve optimal bottom-line results. • Rainmaker: Brainstormed with clients and creative teams to produce winners for PEOPLE, ESSENCE, IN STYLE, REAL SIMPLE, TIME, ENTERTAINMENT WEEKLY, FORTUNE and other magazines. • Creative Leader: Proposed new offers, new premiums and freemiums to test in order to move the needle. • Manager: While working on most Time Inc. titles, also acted as retention specialist for REAL SIMPLE, generating many winners for the magazine. Also supervised 2 artists handling hundreds of simple print jobs for all titles, to ensure error-free and legally compliant work. • Award-winner: Won 2 Time Inc. Consumer Marketing Achievement Awards for exceptional contributions to highly profitable promotions. • Eagle Eye: Commended for being a killer proofreader and copy editor. Show less

Education

  • Brooklyn College
    Bachelor's degree, English Language and Literature, General

Community

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