Carmela Ramirez
Internal Communications and Strategic Marketing Partnerships Lead at Kroma Entertainment- Claim this Profile
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English Native or bilingual proficiency
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Filipino Native or bilingual proficiency
Topline Score
Bio
Lyon Leus
Carmela was the first teammate I met on my first day at KROMA, and day after day I am blown away by her immense dedication to the work that she does. Truly a woman of action, she leaves no stone unturned whenever there's a task at hand. This, in addition to her nurturing nature and her unique charm, makes her a key player for Marketing, Events, PR, and more! Top that off with all her entertaining anecdotes and she is truly an enjoyable colleague to have in the workplace. I know that I am extremely lucky to work with Carmela, and I highly recommend her for any role she wishes to pursue in the future. Whenever I hear the phrase "I can do everything I set my mind to," I always take it with a grain of salt, but with Carmela's sheer talent and dedication, I bet she actually can.
Brian Jucaban
Carmela is one of the most delightful people I have the pleasure of working with as a part of the Kroma Sales & Marketing Unit and the Creatives Team. She sets realistic goals and gives reasonable deadlines to complete those goals. Plus, she is a good listener and always pays attention to the details making each project we get to work on a pleasure to complete. Her constant communication with teammates as the Internal Communciations Lead is remarkable. She helps to continously foster and develop positive company work culture. Her humor and empathy fosters a comforting work environment for the whole team. Overall, I highly recommend working with Carmela! Surely, she is a valuable asset that will excel in any future endeavor she may pursue. I would highly recommend her to any potential future employer.
Lyon Leus
Carmela was the first teammate I met on my first day at KROMA, and day after day I am blown away by her immense dedication to the work that she does. Truly a woman of action, she leaves no stone unturned whenever there's a task at hand. This, in addition to her nurturing nature and her unique charm, makes her a key player for Marketing, Events, PR, and more! Top that off with all her entertaining anecdotes and she is truly an enjoyable colleague to have in the workplace. I know that I am extremely lucky to work with Carmela, and I highly recommend her for any role she wishes to pursue in the future. Whenever I hear the phrase "I can do everything I set my mind to," I always take it with a grain of salt, but with Carmela's sheer talent and dedication, I bet she actually can.
Brian Jucaban
Carmela is one of the most delightful people I have the pleasure of working with as a part of the Kroma Sales & Marketing Unit and the Creatives Team. She sets realistic goals and gives reasonable deadlines to complete those goals. Plus, she is a good listener and always pays attention to the details making each project we get to work on a pleasure to complete. Her constant communication with teammates as the Internal Communciations Lead is remarkable. She helps to continously foster and develop positive company work culture. Her humor and empathy fosters a comforting work environment for the whole team. Overall, I highly recommend working with Carmela! Surely, she is a valuable asset that will excel in any future endeavor she may pursue. I would highly recommend her to any potential future employer.
Lyon Leus
Carmela was the first teammate I met on my first day at KROMA, and day after day I am blown away by her immense dedication to the work that she does. Truly a woman of action, she leaves no stone unturned whenever there's a task at hand. This, in addition to her nurturing nature and her unique charm, makes her a key player for Marketing, Events, PR, and more! Top that off with all her entertaining anecdotes and she is truly an enjoyable colleague to have in the workplace. I know that I am extremely lucky to work with Carmela, and I highly recommend her for any role she wishes to pursue in the future. Whenever I hear the phrase "I can do everything I set my mind to," I always take it with a grain of salt, but with Carmela's sheer talent and dedication, I bet she actually can.
Brian Jucaban
Carmela is one of the most delightful people I have the pleasure of working with as a part of the Kroma Sales & Marketing Unit and the Creatives Team. She sets realistic goals and gives reasonable deadlines to complete those goals. Plus, she is a good listener and always pays attention to the details making each project we get to work on a pleasure to complete. Her constant communication with teammates as the Internal Communciations Lead is remarkable. She helps to continously foster and develop positive company work culture. Her humor and empathy fosters a comforting work environment for the whole team. Overall, I highly recommend working with Carmela! Surely, she is a valuable asset that will excel in any future endeavor she may pursue. I would highly recommend her to any potential future employer.
Lyon Leus
Carmela was the first teammate I met on my first day at KROMA, and day after day I am blown away by her immense dedication to the work that she does. Truly a woman of action, she leaves no stone unturned whenever there's a task at hand. This, in addition to her nurturing nature and her unique charm, makes her a key player for Marketing, Events, PR, and more! Top that off with all her entertaining anecdotes and she is truly an enjoyable colleague to have in the workplace. I know that I am extremely lucky to work with Carmela, and I highly recommend her for any role she wishes to pursue in the future. Whenever I hear the phrase "I can do everything I set my mind to," I always take it with a grain of salt, but with Carmela's sheer talent and dedication, I bet she actually can.
Brian Jucaban
Carmela is one of the most delightful people I have the pleasure of working with as a part of the Kroma Sales & Marketing Unit and the Creatives Team. She sets realistic goals and gives reasonable deadlines to complete those goals. Plus, she is a good listener and always pays attention to the details making each project we get to work on a pleasure to complete. Her constant communication with teammates as the Internal Communciations Lead is remarkable. She helps to continously foster and develop positive company work culture. Her humor and empathy fosters a comforting work environment for the whole team. Overall, I highly recommend working with Carmela! Surely, she is a valuable asset that will excel in any future endeavor she may pursue. I would highly recommend her to any potential future employer.
Credentials
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Pitching Your Ideas Strategically
LinkedInJun, 2021- Oct, 2024 -
Pivoting to Virtual Events
LinkedInJun, 2021- Oct, 2024 -
Strategic Thinking
LinkedInJun, 2021- Oct, 2024
Experience
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Kroma Entertainment
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Philippines
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Entertainment Providers
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1 - 100 Employee
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Internal Communications and Strategic Marketing Partnerships Lead
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Apr 2022 - Present
In my current role, I am the go-to person for all things Internal Communications at KROMA, which includes working closely with KROMA's Sales, Marketing, Integration and People Teams as well as the Globe's Corporate Communications Team as part of the group's diverse ecosystem of portfolio companies.I also work to identify, initiate and execute strategic marketing partnerships further strengthen our master brand and various lines of business in Film, Music, Events, Podcasts, Publishing, Broadcasting and Talent Management. Show less
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Public Relations Lead
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Mar 2022 - Apr 2023
Focused on brand building upon launch, I took responsibility for all things Public Relations at KROMA and our multiple lines of business. Working with our partners, our different brands accumulated an estimated media value of over PHP 320B with a reach of over 5.2B within the first year of the company. This included mileage from milestone events: The KROMA Life (Virtual Launch), KROMA Overload (F2F Trade Event) and Head in the Clouds Manila (The Philippine stop of the global music festival by 88rising). Show less
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Marketing Lead
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Aug 2021 - Apr 2022
As Marketing Lead for the music and talent business groups in my initial stint, I created end-to-end go-to market strategy for all related campaigns - including coordination with both internal and external teams, and overall management of assigned projects ranging from partnerships, paid media, influencer marketing, and public relations.I was also tasked with the special project to lead marketing efforts for KROMA’s official launch to trade partners, media and key stakeholders . In April 2022, we proudly introduced the tradigital company to 400+ virtual attendees though next level xR technology. Show less
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Bridges PR
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Philippines
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Public Relations and Communications Services
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1 - 100 Employee
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Project Manager
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Feb 2020 - Apr 2021
• Conceptualised online events and product seeding/gifting requirements• Lead in creating concept decks under the supervision of the Director• Coordinated and liaises with agency partners and clients• Booked and coordinated with all suppliers • Managed and keeps track of all events and seeding checklists• Monitored budget and spend for specific projects• Handled invoicing and filing of requests for all suppliers involved• Downloaded and collated updates from all suppliers involved for agency partners and clients• In charge of post-event evaluations and reports• Managed and briefed Creative Officers on visual output and deliverables Past Clients: Unilever Philippines (Axe, Cream Silk, Breeze, CLEAR, Beauty That Cares), Unilever RFM (Magnum), Moet Hennessy Philippines (Hennessy, Chandon), Oppo Philippines, PepsiCo Philippines (Mountain Dew, Lays, Quaker Oats) Show less
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Events Officer
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Sep 2017 - Feb 2020
• Event Conceptualisation, Logistics and Management• Seeding/Press Kit Conceptualisation and Management• Vendor/Supplier Procurement, Coordination and Management• Budget ManagementPast Clients: Unilever Philippines (Dove Men, Baby Dove, Dove Self Esteem Project, Beauty & Personal Care Summit, Close-Up), Unilever RFM (GROM Italian Gelato), Mars Southeast Asia (Snickers Oats), AIA PhilamLife, Fonterra Group of Companies (Anchor, Anlene), PepsiCo Philippines (Aquafina), Roxaco Land Corporation (Anya Resort Tagaytay), Uniqlo Philippines, Pernod Ricard Philippines (Chivas Regal), NBC-Universal (hayu Philippines), United Laboratories Inc. (pH Care), Bumble Philippines Show less
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Marketing Executive
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Mar 2017 - Aug 2018
• Marketing and Promotion Strategy • Music Curation and Talent Booking • Social Media and Community Management • Event and Supplier Management • Product Management and Trade Marketing • Brand Partnerships • Content Creation • Marketing and Promotion Strategy • Music Curation and Talent Booking • Social Media and Community Management • Event and Supplier Management • Product Management and Trade Marketing • Brand Partnerships • Content Creation
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Marketing Executive
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Sep 2017 - Dec 2017
• Marketing and Promotion Strategy • Social Media and Community Management • Event and Supplier Management • Product Management Support • Brand Partnerships • Content Creation • Marketing and Promotion Strategy • Social Media and Community Management • Event and Supplier Management • Product Management Support • Brand Partnerships • Content Creation
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Next Theory
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Philippines
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Public Relations and Communications Services
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Project Manager
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Jan 2017 - Aug 2017
• Project Coordination and Management • Information and Data Management • Event and Supplier Management • Copywriting • Administration Tasks Past Clients: I Am+ Limitless Coaches, Global Mala Project Manila, Nothing but H2O, Mano Amiga Philippines • Project Coordination and Management • Information and Data Management • Event and Supplier Management • Copywriting • Administration Tasks Past Clients: I Am+ Limitless Coaches, Global Mala Project Manila, Nothing but H2O, Mano Amiga Philippines
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She Talks Asia
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Philippines
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Media Production
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1 - 100 Employee
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Project Manager for Every Girl Can 2017
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Oct 2016 - Apr 2017
• Speaker Coordination and Management • Program Ideation and Content Creation • Social Media Management and Copywriting • Web Content Coordination and Management • Documentation Coordination and Management • Media Relations • Guest Coordination and Registration • Speaker Coordination and Management • Program Ideation and Content Creation • Social Media Management and Copywriting • Web Content Coordination and Management • Documentation Coordination and Management • Media Relations • Guest Coordination and Registration
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Media Intern
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Apr 2016 - May 2016
• Media Relations • Pre and Post Event Media Tracking and Reporting • FOH for Media and Sponsors Tent throughout the festival proper • On-site contingency assistance • Media Relations • Pre and Post Event Media Tracking and Reporting • FOH for Media and Sponsors Tent throughout the festival proper • On-site contingency assistance
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Teaching Assistant
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Jan 2016 - Mar 2016
• Classroom Management and Assistance (Preschool ages 2-6) • Class Material Preparation • Trimestral Newsletter Contribution • Classroom Management and Assistance (Preschool ages 2-6) • Class Material Preparation • Trimestral Newsletter Contribution
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Perceptions, Inc.
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Philippines
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Public Relations and Communications Services
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1 - 100 Employee
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PR & Media Intern
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Mar 2015 - Apr 2015
• Daily News Monitoring and Client Reports • Media Database Updating • Media Relations • Event Planning and Preparation (Slappy Cakes' launch of new offerings) • Social Media Planning • Daily News Monitoring and Client Reports • Media Database Updating • Media Relations • Event Planning and Preparation (Slappy Cakes' launch of new offerings) • Social Media Planning
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Hinge Inquirer
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Book and Periodical Publishing
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1 - 100 Employee
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Intern for PREEN Online
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Jan 2015 - Jan 2015
• Print-to-online article rehashing • Lifestyle article contribution • Interview transcription and other delegated publishing tasks • Print-to-online article rehashing • Lifestyle article contribution • Interview transcription and other delegated publishing tasks
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Creatives & Social Media Intern
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Nov 2013 - Mar 2014
• Social Media Marketing and Research • External Relations and Coordination (Bloggers, Influencers, Retail and F&B Establishments) • Pre-Event Logistics (Ticket Packaging and Distribution, VIP Kit Distribution and Assembly, etc) • Copywriting • Instagram Live Feed Management - https://www.instagram.com/weare7107/ • Social Media Marketing and Research • External Relations and Coordination (Bloggers, Influencers, Retail and F&B Establishments) • Pre-Event Logistics (Ticket Packaging and Distribution, VIP Kit Distribution and Assembly, etc) • Copywriting • Instagram Live Feed Management - https://www.instagram.com/weare7107/
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Education
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2012 - 2016
Ateneo de Manila University
Bachelor of Arts (BA), Public Relations, Advertising, and Applied Communication -
1999 - 2012
Assumption College, San Lorenzo
Community
