Experience

BBDO Dublin

• Ireland
• Advertising Services
• 1 - 100 Employee

• Tourism NI Client Marketing Partner

  • Oct 2020 - Present

  I plan, manage and deliver a number of strategic marketing and brand projects on behalf of Tourism NI. I manage marketing projects from the planning stage (Business Case and briefing) through to delivery and measurement. I am fortunate to work with a range of Tourism Stakeholders and teams across Tourism NI to deliver projects and marketing activity that helps to deliver Tourism Visitor Revenue. I work closely with Tourism NI’s Campaign, PR and Digital/Social teams to deliver fully integrated marketing campaigns. I am responsible for creating alignment, consistency and creative excellence across a range of marketing outputs.



MXB Agency

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Client Services Director

  • Nov 2015 - Oct 2020

  As Client Services Director, I led a team of marketing specialists across Creative, Digital and Brand to deliver a range of Client Marketing Communications Projects. I was the senior client lead for a range of FMCG and Destination brands including P&G, Coca-Cola Hellenic Bottling Company, Tayto Group, CastleCourt, Marshes and the Arrow Retail Portfolio. As Client Services Director, I led a team of marketing specialists across Creative, Digital and Brand to deliver a range of Client Marketing Communications Projects. I was the senior client lead for a range of FMCG and Destination brands including P&G, Coca-Cola Hellenic Bottling Company, Tayto Group, CastleCourt, Marshes and the Arrow Retail Portfolio.



Madison Soho

• Northern Ireland

• Regional Director

  • Nov 2013 - Nov 2015

  Strategic direction for a range of retail and destination clients. Plan and deliver marketing strategies that include: Advertising, CRM, Social Media, Digital, Experiential, PR, Branding. Responsibility at Director level for all aspects of the business in Ireland. This includes Finance, HR, Operations and Business Development. Awards and achievements: May 2015: Purple Apple for Dinosaurs at Victoria Square Strategic direction for a range of retail and destination clients. Plan and deliver marketing strategies that include: Advertising, CRM, Social Media, Digital, Experiential, PR, Branding. Responsibility at Director level for all aspects of the business in Ireland. This includes Finance, HR, Operations and Business Development. Awards and achievements: May 2015: Purple Apple for Dinosaurs at Victoria Square



AV Browne Group

• Account Director

  • 2004 - Oct 2013

  Responsible for the overall direction of a number of high profile accounts including Northern Ireland Tourist Board, BT, National Trust, National Museums, Moy Park. My responsibilities panned the entire communications mix including research and strategy, advertising, sponsorship, experiential, design, digital and social media. Responsible for the overall direction of a number of high profile accounts including Northern Ireland Tourist Board, BT, National Trust, National Museums, Moy Park. My responsibilities panned the entire communications mix including research and strategy, advertising, sponsorship, experiential, design, digital and social media.



TDP Advertising

• Advertising Services
• 1 - 100 Employee

• Print Buyer

  • 2002 - 2004

  Print and Production Management. Client services for design based accounts. Print and Production Management. Client services for design based accounts.



Mc Cann Erickson. Belfast

• Media Assistant

  • Aug 2000 - Aug 2001