Experience

同程旅行

• China
• Technology, Information and Internet
• 1 - 100 Employee

• Director of Business Development

  • Aug 2022 - Present

  eDraco Travel Limited - the Hong Kong branch office of Tongcheng Travel Holdings Limited eDraco Travel Limited - the Hong Kong branch office of Tongcheng Travel Holdings Limited



Hong Kong Airlines

• Hong Kong
• Airlines and Aviation
• 700 & Above Employee

• Supervisor, Sales & Marketing – Greater Bay Area

  • Mar 2019 - Aug 2022

  - Plan and implement sales & marketing strategies and programs to drive sales, enhance yield and market share by closely monitoring and analyzing market trends and recovery, intelligence and competitors’ products. - Design and manage joint promotions with the trade, travel agencies, tourism boards and partners to maximize revenue, brand awareness and exposure through multiple marketing channels. - Coordinate with other teams to formulate, plan and execute new system, products and initiatives to streamline company workflow, improve cost effectiveness and provide greater synergy for Commercial Department. - Manage client accounts and maintain close relationship with trade partners to encourage attainment of sales target. - Organize product seminars and briefing to inform and educate the trade the up-to-date products and strategies of the company. Show less



Hutchison Travel Limited (hutchgo)

• Hong Kong
• Hospitality
• 1 - 100 Employee

• Management Trainee - Hotel and Package Business

  • Sep 2017 - Mar 2019

  - Drive revenue and market share through negotiating prices and terms favourable to joint marketing promotions with Hutchison sister companies, tourism boards and partners and ensuring price competitiveness across OTA platforms.- Diversify and develop new revenue and profit streams via formulating product initiatives to maintain market presence and winning edge of the company.- Liaise online travel agency contract terms and maintain close relationship with hotels in Hong Kong, Macau and Asia-Pacific region. - Developed and revamped new in-house hotel backend system, dynamic package system and website from soliciting user requirements, system features, UAT to launch and achieved double-digit growth in conversion.- Attend travel trade meetings and seminars to keep up-to-date with market dynamics and source relevant product offerings. Show less

• Management Trainee

  • Sep 2015 - Aug 2017

  - Expanded company’s footprint globally with the launch of 8 new points-of-sale in 3 months by establishing end-to-end workflow from product sourcing, system development, UAT to launch.- Maximized marketing exposure by coordinating joint promotions with tourism boards and maintaining digital marketing portals, including SEM, eDM, social media portals, and website.- Led full-scale Search Engine Optimization analysis and enhanced performance score by 37% following a series of trial and improvement reviews.- Maximized market competitiveness through continuous in-depth data analysis on user behaviors online, booking trends, SEM and SEO.- Developed strategic partnerships with CK Hutchison group companies and travel trade partners to boost sales and brand presence through joint campaigns.- Led full-scale website revamp projects by managing and liaising across all departments and attained a double-digit conversion rate growth.- Formulated new products including theme package, ancillary products and loyalty program to diversify target audience and stimulate new demands. Show less



The Ritz-Carlton Hotel Company, L.L.C.

• United States
• Hospitality
• 700 & Above Employee

• Executive Office Trainee to Hotel Manager

  • May 2014 - Jul 2014

  - Supported Hotel Manager, Director of Rooms Operations and Assistant Director of F&B to perform secretarial and administrative duties. - Handled meeting schedules, spreadsheets and reports for owner's meeting. - Supported General Manager in clerical duties in absence of GM’s Secretary - Supported Hotel Manager, Director of Rooms Operations and Assistant Director of F&B to perform secretarial and administrative duties. - Handled meeting schedules, spreadsheets and reports for owner's meeting. - Supported General Manager in clerical duties in absence of GM’s Secretary



The Ritz-Carlton Hotel Company, L.L.C.

• United States
• Hospitality
• 700 & Above Employee

• Public Relations Trainee

  • Jan 2013 - Jul 2013

  - Responsible for copywriting of a regional event “The Ritz-Carlton Second Annual Asia-Pacific Food and Wine Festival”. - Prepared and translated press release, guests’ newsletter, marketing collaterals of F&B promotions, wedding showcase, and festive seasons, etc. - Assisted in media hosts for overseas reporters. - Consolidated PR performance reports for internal and owner’s meetings. - Responsible for copywriting of a regional event “The Ritz-Carlton Second Annual Asia-Pacific Food and Wine Festival”. - Prepared and translated press release, guests’ newsletter, marketing collaterals of F&B promotions, wedding showcase, and festive seasons, etc. - Assisted in media hosts for overseas reporters. - Consolidated PR performance reports for internal and owner’s meetings.