Experience

Sprowt

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Founder and Managing Director

  • Jul 2022 - Present

  The home for brands who want to challenge the status quo and stand up and stand out.We get brands noticed, remembered and talked about, so that your brand is the first thing that your target customer thinks of or searches for when they need/want/desire the thing that you sell. The home for brands who want to challenge the status quo and stand up and stand out.We get brands noticed, remembered and talked about, so that your brand is the first thing that your target customer thinks of or searches for when they need/want/desire the thing that you sell.



OpenScout

• United States
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Venture Scout

  • Oct 2022 - Present

  I’m a scout on Landscape's OpenScout platform, identifying promising early stage companies and sharing them with the Angels, VCs and Family offices that follow my dealflow. If you’re a founder looking to raise, let's chat. I’m a scout on Landscape's OpenScout platform, identifying promising early stage companies and sharing them with the Angels, VCs and Family offices that follow my dealflow. If you’re a founder looking to raise, let's chat.



EYO active

• United Kingdom
• Apparel & Fashion

• Board Advisor

  • Sep 2021 - Aug 2022

  EYO is the sustainable activewear brand that makes women say, that’s me. Real stories, real bodies- unfiltered and empowered. Currently fundraising. EYO is the sustainable activewear brand that makes women say, that’s me. Real stories, real bodies- unfiltered and empowered. Currently fundraising.



Independent Consultant

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Fractional CMO

  • Feb 2021 - Aug 2022

  Fractional CMO for scale-ups (that give a f*ck about people and the planet).What does this mean? I parachute into your brand to translate your business strategy into a marketing plan that get's your brand noticed, remembered and bought (time and time again).www.sprowt.ukSprowt is currently in the process of applying to become a B-Corp (anyone who knows how complex it is, please send coffee and wine). Fractional CMO for scale-ups (that give a f*ck about people and the planet).What does this mean? I parachute into your brand to translate your business strategy into a marketing plan that get's your brand noticed, remembered and bought (time and time again).www.sprowt.ukSprowt is currently in the process of applying to become a B-Corp (anyone who knows how complex it is, please send coffee and wine).



The Design Museum

• United Kingdom
• Museums, Historical Sites, and Zoos
• 100 - 200 Employee

• Coach at the Entreprepeneurs Hub @ the Design Museum

  • Oct 2021 - Dec 2021

  Entrepreneurs Hub, is an 8-week programme to help 15 emerging designer-entrepreneurs develop and grow their ideas into viable, sustainable businesses. Entrepreneurs Hub, is an 8-week programme to help 15 emerging designer-entrepreneurs develop and grow their ideas into viable, sustainable businesses.



TING

• Hong Kong
• E-Learning Providers

• Proud Mentor

  • Mar 2021 - Aug 2021

  I am a proud mentor for ELEVATE - an initiative by TING ONLINE and FishTank that provides support and coaching to young entrepreneurs from marginalised and minority backgrounds. I am a proud mentor for ELEVATE - an initiative by TING ONLINE and FishTank that provides support and coaching to young entrepreneurs from marginalised and minority backgrounds.



Huge

• Portugal
• Advertising Services

• Client service

  • May 2019 - Jan 2021

  Immersing myself into the world of e-commerce, digital experiences, and the interplay between the digital and the physical world. Immersing myself into the world of e-commerce, digital experiences, and the interplay between the digital and the physical world.

• Marketing Communications Specialist

  • Jan 2019 - Apr 2019

  Working with an early-stage founder to articulate the proposition, target audience and business model for an FMCG challenger, who wanted to disrupt a stale, one-dimensional category. Working with an early-stage founder to articulate the proposition, target audience and business model for an FMCG challenger, who wanted to disrupt a stale, one-dimensional category.



Creative Equals

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Women to Watch: Future Leaders Program

  • Sep 2018 - Mar 2019

  Awarded a scholarship on the inaugural Creative Equals '30 women to watch' Leadership Program designed to re-address the imbalance of female representation in senior leadership roles within the marketing and advertising industry. Awarded a scholarship on the inaugural Creative Equals '30 women to watch' Leadership Program designed to re-address the imbalance of female representation in senior leadership roles within the marketing and advertising industry.



The Pregnancy Pause

• Public Policy Offices
• 700 & Above Employee

• Chief of Everything Officer

  • Jan 2018 - Jan 2019

  Growing and raising a tiny human. Growing and raising a tiny human.



The Conscience Organisation

• Australia
• Advertising Services
• 1 - 100 Employee

• General Manager

  • Feb 2016 - Dec 2017

  Helping legacy businesses reinvent themselves to remain relevant for today and tomorrow.Clients included:Nestle (13 brands), Westpac, Foxtel, OzHarvest, Global Citizen, Macquarie University, KidsXpress, NSW AgricultureTypes of work:Business strategy, design, and implementation of in house specialist teams, innovation: product, organisational, cultural and category; brand strategy and positioning, integrated campaign strategy, ideation and execution (channels included, social, digital, experiential, print), branded video content, always-on social strategy and execution, social media buying, social impact measurement, shared value facilitation.



Give Art Science

• Australia
• Advertising Services

• General Manager

  • Apr 2013 - Dec 2017

  Working with challenger brands, to disrupt homogenous and highly competitive categories; capturing attention and market share and having a whole lot of fun in the process.Clients:V Energy, Rockstar Energy, Maximus Isotonic sports drink, Chupa Chups, Perrier, Mentos, Macelleria, For Goodness Sake, Nutricia and various start ups.Types of work:Brand strategy and positioning; innovation: product, organizational, cultural and category; integrated campaign strategy, ideation and execution (channels included, social, digital, experiential, PR, OOH, TV, print, POS, radio), branded video content, experiential, product innovation, tech innovation, always on social strategy and execution.Awards: Effie (Silver) 2015New Product: Launch of Maximus Isotonic, the non-sports, sports drink



TCO (WPP)

• Content and Social Director

  • Jan 2010 - Apr 2013

  Creating ideas that were social by design- that got brands talked about and engaged with.Clients included:The Coca-Cola Company (Coke Zero, Powerade, Glaceau Vitamin Water), BBC, Cancer Council NSW, Nestle (Uncle Tobys Simply, Smarties), The Iconic, Yellowglen wine, The Iconic, Samsung, Optus and Westfield.Types of work:Brand planning, branded content strategy and production, integrated campaign strategy, ideation and execution (channels included, social, digital, experiential, print) , always on social strategy and execution, social media buying.Awards:Glaceau Vitaminwater: Casting Call (finalist: 2011 MFA Beverages)Boost Mobile: Textaholics (winner: 2010 International Young Guns - Bronze Bullet (ROI), Boost Mobile: winner: 2010 ADMA Awards – Silver (Social Media))



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Business Director

  • Jul 2009 - Dec 2009

  Developing integrated branded content strategies that seamlessly traversed the world of digital and print. Developing integrated branded content strategies that seamlessly traversed the world of digital and print.



apa

• Musicians
• 1 - 100 Employee

• Marketing and Events Manager

  • 2006 - 2009

  A dual role designed to help raise the profile and effectiveness of branded content with clients and celebrate the work of the agencies delivering it. The role was responsible for the day to day running of the organisation, the training and the events (including annual industry awards, training with Facebook and Google) along with being the first point of contact with new clients and agencies wanting to understand the sector. A dual role designed to help raise the profile and effectiveness of branded content with clients and celebrate the work of the agencies delivering it. The role was responsible for the day to day running of the organisation, the training and the events (including annual industry awards, training with Facebook and Google) along with being the first point of contact with new clients and agencies wanting to understand the sector.