Marketing and Brand Communications Manager

• Jul 2023 - Present

Marketing Manager

• Feb 2018 - Aug 2023

Head of Marketing

• Mar 2016 - Apr 2017

Marketing Manager - Yale Door & Window Solutions

• Feb 2015 - Feb 2016

Business Change Team Leader

• Mar 2010 - Feb 2015

ASSA ABLOY is the global leader in door opening solutions, employing 43,000 people in over 70 countries. With growth through strategic acquisitions, the Group owns leading lock brands such as Yale, UNION, Abloy and Mul-T-Lock. The UK head office is based in Willenhall, West Midlands. Worked as a senior member of the UK ERP implementation team to achieve a major global strategic goal for ASSA ABLOY UK. Managed business change across all UK business units as the team replaced 10… Show more ASSA ABLOY is the global leader in door opening solutions, employing 43,000 people in over 70 countries. With growth through strategic acquisitions, the Group owns leading lock brands such as Yale, UNION, Abloy and Mul-T-Lock. The UK head office is based in Willenhall, West Midlands. Worked as a senior member of the UK ERP implementation team to achieve a major global strategic goal for ASSA ABLOY UK. Managed business change across all UK business units as the team replaced 10 legacy systems over a four year period.  Responsible for communication across all stakeholders both internally and externally. Management of system training for all affected users in the UK.

Marketing Manager - Yale

• Jan 2009 - Mar 2010

Yale, owned by ASSA ABLOY, is the UK’s leading brand in domestic locks and home security. Supplying through major customers such as B&Q, Homebase, Screwfix and Argos, marketing involves a mix of B2B and B2C activity. Reporting directly to the Managing Director as a member of the management team, key roles and responsibilities included: Management of the annual UK marketing budget Managing all aspects of on and offline marketing in three distinct channels: Trade - builders… Show more Yale, owned by ASSA ABLOY, is the UK’s leading brand in domestic locks and home security. Supplying through major customers such as B&Q, Homebase, Screwfix and Argos, marketing involves a mix of B2B and B2C activity. Reporting directly to the Managing Director as a member of the management team, key roles and responsibilities included: Management of the annual UK marketing budget Managing all aspects of on and offline marketing in three distinct channels: Trade - builders merchants and independent retailers, OEM - door and window fabricators, Consumer - direct to consumer marketing Managing internal design resource, external design agencies and a PR agency Responsible for ‘direct to consumer’ sales channel Research and development of new market opportunities for the brand (e.g. Caravan and Camping) Maximising brand awareness through initiatives with Help The Aged, Age Concern, NUS, Neighbourhood Watch, insurance companies and National landlord associations

Brand Manager - UNION Architectural Hardware

• Dec 2007 - Jan 2009

Owned by ASSA ABLOY, UNION is one of the leading UK brands in architectural ironmongery supplying locks, hinges,handles, exit hardware and door closers for commercial and domestic use through wholesalers, locksmiths, architects and specifiers. Reporting to the head of product management and marketing, key roles and responsibilities included: Managing external agencies in the production of literature, catalogues, photography, web design, video production, POS etc. Working closely… Show more Owned by ASSA ABLOY, UNION is one of the leading UK brands in architectural ironmongery supplying locks, hinges,handles, exit hardware and door closers for commercial and domestic use through wholesalers, locksmiths, architects and specifiers. Reporting to the head of product management and marketing, key roles and responsibilities included: Managing external agencies in the production of literature, catalogues, photography, web design, video production, POS etc. Working closely with the product management team to develop strategic product launch plans. Managing the creative marketing aspect of product launches including product naming and branding, literature and advert design, promotional material, launch events, mail shots, advertising and PR, micro sites, promotional videos etc.

Brand Manager - Yale

• Nov 2006 - Dec 2007

Reporting to the Marketing Manager, key roles and responsibilities included: Overseeing that all Yale branded material adhered to the Yale corporate guidelines Managing the development of Yale UK websites and e-commerce activity, by using a combination of in-house maintenance via content management software, as well as working with external design agencies

Marketing Manager

• Jun 2001 - 2004

Graduate Management Trainee

• Sep 1999 - Mar 2001