Coordinator, Medical Meeting Exhibits & Online Marketing

• May 2021 - Present

Marketing Coordinator

• May 2020 - May 2021

• Developed and executed marketing strategies for several energy efficiency programs • Coordinated the creation and approval of marketing materials with internal and external stakeholders • Managed integrated digital and print marketing communications from initiation to close • Developed and executed marketing strategies for several energy efficiency programs • Coordinated the creation and approval of marketing materials with internal and external stakeholders • Managed integrated digital and print marketing communications from initiation to close

Marketing Analyst

• May 2019 - Apr 2020

• Created and deployed email marketing campaigns using marketing automation software • Monitored KPIs and distributed monthly reports that included insights and recommendations • Conducted A/B tests to identify trends and optimize email campaigns • Assisted in the development and implementation of an enhanced content marketing strategy • Created and deployed email marketing campaigns using marketing automation software • Monitored KPIs and distributed monthly reports that included insights and recommendations • Conducted A/B tests to identify trends and optimize email campaigns • Assisted in the development and implementation of an enhanced content marketing strategy

Marketing Intern - Institute for Business Analytics and Visualization

• Aug 2017 - Jan 2019

As an intern for the Institute for Business Analytics and Visualization, I was a part of two separate institute projects in which my team and I created comprehensive marketing strategies for two small businesses. For the 2017-2018 Institute Project, my team and I were tasked with creating a promotional strategy for the Wheaton-based tutoring service, Strategic Academic Services, Inc. We first developed a positioning statement that highlighted our client's points of differentiation that guided the subsequent work on the promotional campaign which included redesigning the website, creating a new brochure, and developing an engaging social media campaign. Additionally, we developed a customer relationship management strategy for establishing connections with local teachers and schools.As a member of the 2018-2019 Institute Project, I lead a team of 3 interns as we created a comprehensive marketing strategy for a small, Michigan-based organic beauty product company. We developed a marketing campaign that helped differentiate our client from their competition in a saturated market. Additionally, we created a new brochure, website, and social media campaign.

Event Development - Student Worker

• Oct 2016 - Feb 2018

I was primarily responsible for assisting in the organization and logistics of university events. Additionally, I regularly maintained and updated alumni data using Millennium software, performed clerical duties, prepared alumni mailings, and created documents for staff as needed.

Marketing Intern

• Feb 2018 - Aug 2018

• Spearheaded a comprehensive marketing strategy for a recently acquired company • Supported business development through market research • Assisted with the implementation of a new CRM and marketing automation system • Facilitated lead generation by improving the quality and accuracy of CRM data • Created a variety of marketing materials to support the firm’s advisory practices • Spearheaded a comprehensive marketing strategy for a recently acquired company • Supported business development through market research • Assisted with the implementation of a new CRM and marketing automation system • Facilitated lead generation by improving the quality and accuracy of CRM data • Created a variety of marketing materials to support the firm’s advisory practices

Marketing and Special Events Assistant

• Aug 2017 - Jan 2018

• Planned and implemented marketing programs for special events• Assisted in the marketing of Park District facilities and recreation programs• Wrote and submitted press releases• Implemented and monitored SEM campaigns• Managed several Park District social media accounts

Marketing and Special Events Intern

• May 2017 - Aug 2017

Assisted in the planning and implementation of marketing programs for Park District facilities and special events. I was also responsible for assisting with sponsorship coordination, preparation of marketing materials, and management of various Park District social media accounts. Coordinated the summer entertainment series "Music Mondays in the Park". I was responsible for assisting with the marketing, budgeting, planning, and logistics of the weekly event. Each week had approximately 300 attendees for a total of approximately 1,200 attendees over the month of the event.

Diet Aide

• Jan 2014 - May 2015