Experience

Provoke Insights

• United States
• Market Research
• 1 - 100 Employee

• President, Head of Market Research and Strategy

  • 2013 - Present

  - Heads market research, advertising strategies, competitive analysis, and innovative research initiatives, serving clients across a variety of industries: advertising, financial services, technology, education, consumer goods, fashion, OTC, health care, telecommunications and pharmaceutical.- Manages and develops a team across a range of specialties including market research, behavioral science, and advertising strategy.- Leads client relationship and sales initiatives across a range of clients including advertising agencies, Fortune 1,000 companies and mid-sized businesses.



Baruch College

• United States
• Higher Education
• 700 & Above Employee

• Marketing, Advertising, and Market Research Professor

  • 2011 - Present

  Teaches graduate and honors-level marketing classes including Intro to Marketing, Advertising Strategy, and Market Research. Teaches graduate and honors-level marketing classes including Intro to Marketing, Advertising Strategy, and Market Research.



New York University

• Higher Education
• 700 & Above Employee

• Adjunct Professor

  • 2015 - 2016

  As an Adjunct Professor at NYU, Carly taught graduate courses for NYU's integrated marketing program. As an Adjunct Professor at NYU, Carly taught graduate courses for NYU's integrated marketing program.



Grey Group

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Global Brand Planner

  • 2012 - 2013



JWT

• United Kingdom

• Senior Strategic Planner

  • 2010 - 2012



Unit 7

• United States
• Advertising Services
• 1 - 100 Employee

• Director, Strategic Planner & Researcher

  • Jan 2008 - Aug 2010



Harris Interactive

• United Kingdom
• Market Research
• 100 - 200 Employee

• Senior Research Manager

  • Jan 2006 - Jan 2008



AIG

• Egypt
• Oil and Gas
• 1 - 100 Employee

• Market Research Project Manager

  • 2002 - 2006