Experience

HMA Digital

• Advertising Services
• 1 - 100 Employee

• Marketing Director

  • Jan 2021 - Present



Elevation Recruitment Group

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• Head Of Marketing

  • Sep 2019 - Jan 2021

  Full mix marketing leader with a digital focus. I am responsible for creating and implementing the marketing and brand strategy to support the business objectives and support the sales team. Leading the Group Marketing Team, more specifically I have the responsibility for:• Creating and owning the overall marketing strategy for the business across all marketing segments. Including the brand representation, engagement and external communications of the business.• Brand strategy and identity management• Managing, coaching and developing the Marketing Team.• Leading all digital activities across the business - website, SEO, social media, digital advertising, email marketing. • Devising innovative marketing campaigns across all channels - on and offline• Development and delivery of all marketing collateral to support the sales team• Organising and managing events - both internal and external • Leading content creation across 8 different business units incluidng thought leadership pieces, internal communications, bids and tenders• Monitoring performance of marketing spend and continually optimizing return on investment.• Identifying and managing relationships with external agencies• Developing and promoting the employee engagement strategy



First Bus

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Marketing Manager

  • Jul 2017 - Sep 2019

  As the lead for marketing for First Bus South Yorkshire, I have overall responsibility for driving passenger growth across the South Yorkshire business by creating and delivering end to end marketing campaigns that support commercial growth plans. These campaigns address key strategic objectives drive significant KPI improvements around campaign awareness, brand perception, use of new technology, loyalty, price and ticket awareness. The marketing campaigns will ultimately contribute to increased revenue and patronage.As a key member of the South Yorkshire commercial team, I also work with colleagues across the company, and with marketing teams across the business to develop and share best practice.Key responsibilities include:• Developing the marketing strategy for First South Yorkshire; identifying marketing goals and objectives• Managing marketing support teams• Work closely with senior leadership team to report on activity and present future opportunities and strategies• Marketing department budget management• Manage the end to end delivery of marketing campaigns including: planning, insight; creative development; media planning; internal communications and evaluation• Analyse customer insight to identify opportunities• Share and deliver best practice campaigns across the division identifying areas with the greatest potential for maximising returns• Brand identity management• Work with the analytics team to understand the effectiveness and ROI of all marketing activity• Introduce new and innovative marketing methods• Identify opportunities for cost efficiencies in the marketing budget and plans• Work with the CRM and Web Managers to ensure marketing campaigns are executed online and across key digital assets• Responsibility of producing customer information including timetables, service change information and maintenance of the company website• Manage Bus Partnership working groups to support the OpCo partnership strategy.



Diva Creative

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Director and Marketing and Communications Team Manager

  • Jun 2016 - Jun 2017

  Line Manager to a team of three Senior Account Management team and overall responsibility for overseeing the management of the Marketing and Communications teamDirecting key strategic marketing and communications projectsSenior Management responsibilities including productivity, development and implementation of corporate objectives, implementation of processes and policiesDeveloping key internal relationships across the organisation and working with other managers to improve efficiency and cross working relationshipsManage the company portfolios, including the design and implementation of corporate marketing strategy and management of corporate marketing activitiesMonitoring and management of Marketing and Communications team workflowStrategic implementation of projects both within the company and for clientsManagement of project budgets and improving profitability and productivity as a resultPlanning and direction of marketing strategy, research projects and campaignsOverall charge of client accounts and project team management including delegating projects and monitoring workflowEstablishing and building strategic client relationshipsBusiness development and bring new work in to the organisationDelivery of proposals, pitches and other business development tasksOperational tasks include:Marketing strategy and strategic consultationManagement of online marketing and social mediaPlanning and delivering online and offline marketing campaignsPR and media engagementQualitative and Quantitative Market ResearchClient managementBriefing in-house designersEvent organisationMetrics and report writingManagement of project teamsSocial Media strategies and campaignsSocial Media training

• Account Director

  • Dec 2014 - Jun 2016

  Marketing and Communications project managementLine manager to strategic marketing teamSenior Management responsibilities including productivity, corporate objectives, implementation of processes and policiesManage the company portfolios, including the design and implementation of corporate marketing strategy and management of corporate marketing activitiesMonitoring and management of Marketing and Communications team workflowStrategic implementation of projects both within the company and for clientsManagement of project budgets. Planning and direction of marketing strategy, research projects and campaignsOverall charge of client accounts and project team management including delegating projects and monitoring workflowEstablishing and building strategic client relationshipsBusiness development and bring new work in to the organisationDelivery of proposals, pitches and other business development tasksOperational tasks include:Marketing strategy and strategic consultationManagement of online marketing and social mediaPlanning and delivering online and offline marketing campaignsPR and media engagementQualitative and Quantitative Market ResearchClient managementBriefing in-house designersEvent organisationMetrics and report writingManagement of project teamsSocial Media strategies and campaignsSocial Media training

• Senior Account Manager

  • Jan 2013 - Dec 2014

  Strategic Marketing - writing and implementing marketing strategiesManagement of online marketing and social mediaPlanning and delivering online and offline marketing campaignsPR and media engagementQualitative and Quantitative Market ResearchClient managementBriefing in-house designersEvent organisationMetrics and report writingManagement of project teamsSocial Media strategies and campaignsSocial Media training

• Account Manager

  • Feb 2012 - Jan 2013

  Management of online marketing and social mediaMarketing planning and strategyPlanning and delivering online and offline marketing campaignsPR and media engagementDelivering focus groupsClient managementBriefing in-house designersEvent organisationMetrics and report writing



Rex Hall Associates

• Education Administration Programs
• 1 - 100 Employee

• Marketing and Business Development Consultant

  • Mar 2010 - Feb 2012

  Develop marketing plan/strategy; marketing the RHA offer using the elements of the marketing mix. Analysing the business environment both internal and external in order to advise on marketing strategy, delivering all marketing activity within agreed budget sourcing best value: conducting market research to identify and define target market segments, organising and attending exhibitions, organising direct marketing campaigns and dealing with public relations. Assisting and making recommendations on business strategy and the organisation’s mission and vision for the future. Managing internal communications through regular updates and upkeep of the internal information database. Managing marketing communications via the website. PR and media communications.Social network marketingSupporting the administration team when needed.



South Yorkshire Passenger Transport Executive

• United Kingdom
• Government Administration
• 1 - 100 Employee

• Assistant Market Research Officer

  • May 2009 - Feb 2012

  Assist the Market Research section with the day to day management of the fieldworkers, the design of questionnaires, the input and analysis of data and the production of reports based on that analysis. Liaising with Fieldwork supervisor to ensure efficient use of resources and preparing materials for interviewer packs. Assisting with the design, implementation and analysis of questionnaires, surveys and public involvement exercises to support decision making, inform strategy and programme development.Organise movement and secure storage of completed interviews and questionnaires. I am also in charge of Data Protection for the Market Research section; keeping up to date with changes in the policy and ensuring that the section is working within the law on a day to day basis. Assisting in data entry and the creation of datasets for analysis. Undertake data analysis using SPSS and coding responses to open ended questions, generating meaningful results. Producing reports, graphs and conclusions and presenting to clients to inform their decision making process.