Experience

Laxtons Specialist Yarns
• United Kingdom
• Textile Manufacturing
• 1 - 100 Employee
• Head Of Sales

  • May 2022 - Present


Clair de Lune

• France
• Individual and Family Services

• Head of Sales

  • Jul 2019 - May 2022

  • Led the Sales/Marketing/Customer Services functions for leading UK nursery manufacturer • Won significant new business tenders for John Lewis (private label) and ALDI • Drove new business strategy to acquire Studio, Matalan and Harrods accounts • Brought licensing partners on-board to expand into new product demographics • Helmed cross-departmental profitability project, maximising bottom-line across all accounts through innovations such as tiered product ranges and reducing bloated SKUs by over 50% • Took on broader leadership role due to directors shielding throughout the COVID pandemic, achieving 12% YOY top-line growth despite strained trading conditions by switching key accounts to a drop ship business model



Welspun Group

• India
• Textile Manufacturing
• 700 & Above Employee

• Business Development Manager - National Accounts

  • Jul 2017 - Sep 2018

  • Managed key national accounts including Debenhams, Wilko, ASDA and Sainsbury’s • Introduced new sales/marketing strategies to win major in-store promotions • Generated key pipeline accounts with B&M, The Range, Primark and ALDI • P&L responsibility for private label products as well as Christy branded programmes • Undertook full market analysis to overhaul FIFA licence strategy, increasing client uptake • Worked closely with design and PD team to create made-to-order products for key clients



Trans-Continental Group Ltd

• United Kingdom
• Wholesale
• 1 - 100 Employee

• National Account Manager

  • Jan 2017 - Jun 2017

  • Took on key ‘crisis’ accounts (Shop Direct, JD Williams and Amazon), returning to growth • Won major new business contract with Tesco (£500k+) • Redefined sales team’s strategy for trade exhibitions, resulting in a significant increase in volumes • Took on key ‘crisis’ accounts (Shop Direct, JD Williams and Amazon), returning to growth • Won major new business contract with Tesco (£500k+) • Redefined sales team’s strategy for trade exhibitions, resulting in a significant increase in volumes



Character World Limited

• United Kingdom

• National Account Manager

  • Jun 2015 - Dec 2016

  • Managed household name clients, including Sainsbury’s, ALDI, Amazon, M&S and Next • Grew existing portfolio by 50% from £3.0m to £4.5m, plus additional £1.3m of new business • Devised bespoke packages to clear redundant stock from warehouse • Won multiple key strategic contracts and tenders, enhancing the brand’s credibility • Managed household name clients, including Sainsbury’s, ALDI, Amazon, M&S and Next • Grew existing portfolio by 50% from £3.0m to £4.5m, plus additional £1.3m of new business • Devised bespoke packages to clear redundant stock from warehouse • Won multiple key strategic contracts and tenders, enhancing the brand’s credibility



Style Matters Ltd

• Hospitality
• 1 - 100 Employee

• Sales Manager

  • Mar 2015 - May 2015

  • Employed on a short-term contract to establish a solid revenue-generating sales team • Revised and revamped new business strategy, maximising lead conversion • Accountable for 5 sales advisers (inbound and outbound) as well as my own target • Fostered a strong, collaborative team environment to maximise profitability • Drove the team to win over £250k of new business within 8 weeks of starting • Employed on a short-term contract to establish a solid revenue-generating sales team • Revised and revamped new business strategy, maximising lead conversion • Accountable for 5 sales advisers (inbound and outbound) as well as my own target • Fostered a strong, collaborative team environment to maximise profitability • Drove the team to win over £250k of new business within 8 weeks of starting



Elite Magazine Ltd

• Book and Periodical Publishing
• 1 - 100 Employee

• Managing Director

  • Dec 2011 - Feb 2014

  • Founded and nurtured a successful business focussed on advertising sales revenue • Oversaw team of 10 self-employed sales consultants, both field-based and telesales • Managed back-office staff i.e. journalists and graphic designers • Personally account managed key strategic clients • Negotiated with household name private sector brands as well as public sector clients • Established crucial presence at trade shows and on social media • Full accountability for the end product (printed magazine) and brand reputation



Bupa

• United Kingdom
• Hospitals and Health Care
• 700 & Above Employee

• Healthcare Consultant

  • Sep 2006 - Dec 2011

  • Worked across B2B and B2C sales teams offering insurance and assurance products • Coached and mentored new team members up to full competency • Set unbeaten sales records for B2C insurance products • Consistently maintained figures well above YTD targets, earning me ‘gold’ commission status • Worked across B2B and B2C sales teams offering insurance and assurance products • Coached and mentored new team members up to full competency • Set unbeaten sales records for B2C insurance products • Consistently maintained figures well above YTD targets, earning me ‘gold’ commission status



Inhome Interiors Ltd

• Sales and Marketing Manager

  • Jul 2005 - Aug 2006

  • Responsible for the purchase of all stock, including international procurement • Assumed additional responsibility as interior design consultant for B2B clients • Introduced ‘apartment packages’ as one-stop solutions for landlords and first-time buyers • Designed and launched effective marketing campaigns in conjunction with city estate agents • Responsible for the purchase of all stock, including international procurement • Assumed additional responsibility as interior design consultant for B2B clients • Introduced ‘apartment packages’ as one-stop solutions for landlords and first-time buyers • Designed and launched effective marketing campaigns in conjunction with city estate agents



Morada Interiors Ltd

• Store Manager

  • Jun 2004 - Jul 2005

  • Managed 7 members of staff • Brought in as rescue manager for a loss-making store • Introduced sales incentives and recruited money-motivated team • Achieved top store status (out of 6), overtaking the lucrative Epsom store • Managed 7 members of staff • Brought in as rescue manager for a loss-making store • Introduced sales incentives and recruited money-motivated team • Achieved top store status (out of 6), overtaking the lucrative Epsom store



George @ Asda

• United Kingdom
• Retail Apparel and Fashion
• 700 & Above Employee

• Shift Manager

  • Sep 2000 - Jun 2004

  • Managed a team of up to 4 weekend staff • Reduced ineligible refunds by 80% • Redesigned shift rota based on plotted trends, maximising department efficiency • Promoted to shift manager (despite part time contract) due to innovative work approach • Managed a team of up to 4 weekend staff • Reduced ineligible refunds by 80% • Redesigned shift rota based on plotted trends, maximising department efficiency • Promoted to shift manager (despite part time contract) due to innovative work approach