Experience

True Sydney

• Australia
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager & Operations Manager

  • Oct 2022 - Present

  Working within the Client Service and Operations departments, I am responsible for both managing a portfolio of Clients and the Operations functions of the business - financial, team, clients and collaborators.KEY AREAS OF RESPONSIBILITYSenior Account Manager* Attend brief meetings and seek clarity to be able to prepare an internal brief and deliver for the Client.* Implement marketing strategies across social and digital campaigns, email marketing, print and collateral, brand strategy and identity development.* Managing projects and expectations across a portfolio of multiple Clients, ensuring that communication is clear* Preparing detailed quotes to ensure that they meet gross profit targets.* Mapping out timelines and delivering to hit key milestones.* Monitoring budgets and maintain an up to date forecast.* Creating strong relationships with the internal team and Clients.* Being able to understand/interpret media plansOperations Manager* Working with the team (and independently) to determine the businesses “way” to approach tasks and projects, and documenting these processes.* Preparing and reviewing contracts and agreements for and from Clients and Collaborators.* Works with department managers to ensure we are achieving our target EX scoresCLIENTS* Charter Hall - Creative strategy and development, and digital and social media campaign for Direct Advisers and Industrial & Logistics teams.* TPG Telecom - People & Culture team: Video production. Show less

• Senior Account Manager

  • May 2017 - Oct 2022

  As a Senior Account Manager, I manage a portfolio of clients across multiple industries, working with them to achieve their business goals through brand strategy and development, creative and content strategy and development, and the amplification through social, digital media and email marketing. KEY AREAS OF RESPONSIBILITY* As list above.CLIENTS* MoneyMe - Creative strategy and development, audience research, digital and social media campaign. * Hydralyte - Creative strategy and development, digital and social media campaign, social media management: 24% growth in sales YoY. Winner B&T Award Best Digital Campaign.* Stockland - Email marketing for Retail to drive foot traffic in retail shopping centres. Email marketing for Residential to qualify residential leads.* Rehydraid - Challenger brand. Creative strategy and development, digital and social media campaign.* Clearstate Property Group - Brand strategy and development, creative collateral and content creation, website design.* Pladis (McVities) - Creative strategy and development, digital and social media campaign, social media management.* CBRE - Information Memorandum creative and print management.* Luna Park - Creative strategy and development, digital and social media campaign: 84% increase in park attendance YOY. FINALIST B&T Award Best Digital Campaign. Show less



Fairfax Media

• Australia
• Online Media
• 700 & Above Employee

• B2B Brand Marketing Manager

  • Dec 2015 - Mar 2017

  As a B2B Brand Marketing Manager in Fairfax Media’s Trade Marketing team, I was responsible for the development and managing the execution of brand marketing strategies that increase client engagement, grow market share and help generate advertising revenue for 35 brands across lifestyle, entertainment, luxury, business, sport and parenting categories. Specialisations:* Marketing strategy including planning, creative direction, stakeholder management, amplification, reporting and evaluation* Delivering multi-channel brand campaigns and initiatives across digital display and print advertising, social media, email marketing, video, client events, industry event sponsorships and PR* Developing brand positioning statements and key messages using audience insights* Increasing traffic and engagement to Fairfax Advertising website and Facebook page during campaign period* End-to-end delivery of client engagement events and industry sponsorships* PR & communications* Development and maintenance of marketing collateral* Budget managementTake a look at examples of work:* Fairfax Media Total Recall Competition - Advertiser competition to reinforce brand key messages across 6 key industry verticals. This video is for the Lifestyle competition from the series.* Essential Parenting "Real Parent Power Campaign" - Launch of a new advertiser network proposition.* 'Good Food it' campaign - Launch of the new look GoodFood.com.au to advertisers.* EssentialBaby.com.au campaign - Launch of the new look website to engage out of category advertisers.* Fairfax Media Travel Lunch at Chiswick Restaurant - Premium and targeted event for top tier travel clients.* Spectrum Magazine Launch - Launch event for the new Spectrum Magazine. Show less

• B2B Brand Senior Marketing Executive

  • Nov 2014 - Dec 2015

  As B2B Brand Senior Marketing Executive, I assisted in developing marketing strategies and delivered multi-channel brand campaigns and activations to increase client engagement, grow market share and help generate advertising revenue for 35 Fairfax Media brands. Marketing initiatives were executed through digital display and print advertising, social media, competitions, email marketing, video, client events and PR. I was also responsible for brand sales collateral, management of Fairfax advertising website, AdCentre.com.au, and individual marketing project/campaign budgets.Take a look at examples of work:* Launch of the new look afr.com* AFR Knowledge Project - Advertiser campaign and competition* AFR Magazine 20th Anniversary Event with special guest Hon. Julie Bishop Show less

• B2B Brand Marketing Executive

  • Oct 2012 - Nov 2014

  As B2B Brand Marketing Executive, it was my responsibility to execute trade marketing strategies, campaigns and events to increase client engagement, grow market share and help generate advertising revenue for Fairfax Media brands. My role also approved and edited sales proposals to ensure presentations were delivered to highest quality, managed the complimentary subscription process for the Financial Review, created and updated brand sales collateral, managed Fairfax advertising website, AdCentre.com.au, as well as the finances of individual projects/campaigns against budget.Take a look at examples of work:* Good Weekend 30th Anniversary Campaign* Launch of entertainment brand Spectrum in the Melbourne market* Launch party for entertainment brand "S" Show less

• B2B Marketing Coordinator

  • Mar 2012 - Sep 2012

  As B2B Marketing Coordinator, I implemented trade marketing campaigns and initiatives under instruction from the Trade Marketing Manager for the Financial Review Group brands. I was responsible for managing sales collateral, the complimentary subscription process and corporate hospitality invitations and RSVP’s. I was also responsible for invoicing and payment tracking.

• Advertising Sales Assistant

  • Nov 2011 - Mar 2012

  Provide high level administration to the Financial Review Group advertising sales team, including entering advertising bookings and managing brand collateral.


Crown Lane Primary School
• Personal Assistant

  • Apr 2010 - Sep 2011

Making a Difference Childcare Centre
• Childcare Worker

  • Aug 2008 - Aug 2009

Michael Staunton - Barrister-At-Law
• Personal Assistant

  • Jan 2008 - Aug 2008

PHD Creative
• Türkiye
• Advertising Services
• 1 - 100 Employee
• Receptionist And Account Management Assistant

  • Apr 2006 - Jun 2007

Cunninghams
• Australia
• Real Estate
• 1 - 100 Employee
• Leasing Consultant

  • Jun 2004 - Mar 2006