Carly Moon
Marketing Director at Banking Works- Claim this Profile
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Bio
Experience
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Banking Works
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United Kingdom
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Financial Services
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1 - 100 Employee
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Marketing Director
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Oct 2020 - Present
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Head of Growth
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Apr 2020 - Oct 2020
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Strategy Consultant
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Aug 2019 - Apr 2020
Activating strategy for transforming business
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Applied IQ
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United Kingdom
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IT Services and IT Consulting
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1 - 100 Employee
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Client strategy director
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Mar 2017 - Apr 2020
Tank is a strategic business and digital product consultancy. Our goal is to make technology human. We blend insight and tech to grow ideas into simple, human-centred products and experiences. We employ an outcome oriented approach to develop beautiful web and mobile apps that enable our clients to grow their businesses.Our clients primarily operate in the B2B space pioneering new digital and tech solutions into sectors as diverse as media analysis to recruitment to healthcare.Tank work across all stages of the business and product lifecycle from conception to development to launch, providing advice and expertise to meet each clients individual needs.I take the lead on clients and projects, providing the voice of the customer. This means listening and understanding our clients objectives and desired business outcomes whilst helping them to clearlymatch their product or service offer against the needs of their customers. My style is outcome oriented ensuring that we have a shared view of objectives and end results. As part of the Tank team I utilise a range of design thinking and business strategy tools and typically follow project management methodologies that tend towards agile or lean frameworks.www.tanklabs.co.uk
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Jaywing
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United Kingdom
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Advertising Services
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100 - 200 Employee
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Head Of Business Development
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Aug 2013 - Feb 2017
Jaywing is an award winning agency that was judged Integrated Agency of the Year at the Drum Network awards in consecutive years. Jaywing's sector experience is diverse with expertise across Financial Services, Travel & Tourism, Culture, Automotive, Education, Building & Construction and Home Improvement.As Head of Business Development my focus was on growing Jaywing's client portfolio across the agencies varied disciplines, Brand, Digital and Data. My role encompassed business development strategy, new business project management, client development and working with the senior team to engage & develop new accounts from across B2C & B2B sectors. During my time with Jaywing I enjoyedI managing a diverse list of exciting opportunities for the following clients:Hull 2017 , University of Hull, University of Nottingham, KCom, IPSO, Welcome toYorkshire, Zenith , Freeman Grattan, Alphabet , Avios, BBC, Blinkbox Music,Equifax, Signet, Informa, Electricity North West, Pure Gym, Sky
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Purebrand
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United Kingdom
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Advertising Services
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Business Development/Account director
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Jun 2011 - Aug 2013
Purebrand is a brand communications agency that builds engaging and powerful ideas for unique people, brands and products. We don't believe in a one size fits all attitude - each project is unique with its own set of challenges. We don't try to cram an idea into an agency offering instead we work in all mediums and bring together the best team of producers for each job we handle. By working like this we remain agile and retain a fresh perspective. Sector experience:B2BLeisure and TourismPropertyNot for profitRetailFinancial ServicesHealth & wellbeingPublic SectorProfessional ServicesAutomotiveFacilities management
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Client Services Director
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Mar 2010 - Jun 2011
Responsible for the co-conception, branding and launch of an alternative recruitment agency model. Good Egg researched and recruited marketing and creative professionals for leading marketing, design and digital agencies across Yorkshire, Manchester and London.I was responsible for recruiting and managing our team of 3 whilst managing my own client portfolio.
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Project Manager
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2010 - 2010
Worked as part of a small boutique multi-disciplinary team. We delivered exciting projects that pushed the creative boundaries of our clients. We liked to think a bit differently and encouraged our clients to do the same to engage their audiences in unique and successful ways. Clients included Screen England, MTV, Marketing Leeds, The Hospital Club, Royal Television Society.
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Design/Creative Consultant
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2006 - Apr 2009
Helped establish the Leeds office of this successful specialist recruitment consultancy. As Creative consultant I was responsible for recruiting designers, art directors, copywriters, artworkers and creative studio professionals for agencies across Yorkshire, Manchester and the North of England.
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Education
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University of Kent
BA Hons, Communication & Image Studies -
Blackpool & The Fylde College
A Levels, Business Studies