Carly McMillan

Digital Marketing Executive at Professional Beauty Systems
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Location
UK

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Credentials

  • Writing Emails People Want to Read
    LinkedIn
    Apr, 2021
    - Sep, 2024

Experience

    • United Kingdom
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Aug 2022 - Present
    • United Kingdom
    • Construction
    • 1 - 100 Employee
    • Sales Marketing Coordinator
      • Jan 2022 - Aug 2022

      In my role, I managed digital marketing and sales: • Managing all social media communications • Processing sales enquiries, assisting with tender proposals, liaising with clients in a variety of sectors • Involved in events, including recently exhibiting at Nu-Tech Innovation Exhibition • Responsible for all digital marketing communications, including monthly company newsletter In my role, I managed digital marketing and sales: • Managing all social media communications • Processing sales enquiries, assisting with tender proposals, liaising with clients in a variety of sectors • Involved in events, including recently exhibiting at Nu-Tech Innovation Exhibition • Responsible for all digital marketing communications, including monthly company newsletter

    • United Kingdom
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Social Media Coordinator
      • Jun 2020 - Nov 2021

      In my role at Urban Retreat & The Academy, I managed all forms of social media and marketing; - Content creation (video, photography, graphics) - Managed all content planning and scheduling for Facebook, Instagram, TikTok, LinkedIn - Email marketing - Blogs - Designing treatment brochures, flyers, business cards, posters, signage, etc. - Rebranded the salon; updated branding, repositioned brand on social media, came up with website design, rebranded salon interior to reflect new brand image - Influencer outreach - Campaigns for new treatments or products

    • United States
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Social Media Coordinator
      • Jan 2019 - Nov 2021

      In this position, I worked my way up from Marketing Intern for The Academy to Social Media Coordinator for both The Academy & Urban Retreat. In my role at Urban Retreat & The Academy, I managed all forms of social media and marketing; - Content creation (video, photography, graphics) - Managed all content planning and scheduling for Facebook, Instagram, TikTok, LinkedIn - Email marketing - Blogs - Designing treatment brochures, flyers, business cards, posters, signage, etc. - Campaigns for new courses

    • United Kingdom
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Fashion & Beauty Writer
      • Oct 2017 - Aug 2020

      Alongside my studies and part-time employment, I was a Fashion & Beauty Contributor for online student magazine, The National Student. I wrote articles on trending topics, such as 'Solange and ASAP Rocky lead CK campaign'; style pieces, such as 'EDIT: Stripes & Flares'; research pieces, such as 'Say hello to Britain's thriftiest age group' and opinion articles, such as 'Are fashion editors the new 'it' girls of the influencer world?'. I also had the pleasure of interviewing a former NME photographer and an upcoming local band for the Music section.

    • France
    • Business Consulting and Services
    • 1 - 100 Employee
    • Sales Assistant
      • Mar 2019 - Oct 2019
    • Malta
    • Banking
    • Seasonal Sales Advisor
      • Oct 2018 - Dec 2018
    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Intern
      • Jun 2017 - Sep 2018
    • Retail
    • 1 - 100 Employee
    • Seasonal Sales Assistant
      • Oct 2017 - May 2018
    • United Kingdom
    • Retail
    • 100 - 200 Employee
    • Sales Assistant
      • Oct 2016 - Jun 2017

Education

  • Glasgow Caledonian University
    Bachelor of Arts - BA, International Marketing
    2016 - 2020
  • Heriot-Watt University
    Bachelor of Arts - BA, Fashion/Apparel Design
    2015 - 2016
  • Glasgow Caledonian University
    20 credit module, Fashion Brand Retail
    2014 - 2015
  • The Open University
    30 credit module, Retail Management & Marketing
    2014 - 2015
  • Caldervale High School
    1 Advanced Higher, 7 Highers
    2009 - 2015

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