Carly Kroll

Head of Global Marketing at Zinier
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Chicago Area
Languages
  • English Native or bilingual proficiency
  • Italian Elementary proficiency
  • French Limited working proficiency

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5.0

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Richard Forsyth

Carly is a key member of the team at CareAR, capable of quickly building trusting relationships with colleagues, partners and customers alike. She exemplifies the model of a modern executive, capable of developing & driving a strategic agenda whilst also 'doing' the job in parallel. Carly's versatility is a key asset - working across the sales and marketing functions to drive new content and messaging - aligning with the organisation's direction and with the market's needs - to deliver real pipeline growth to the sales organisation. Alongside Carly's responsibilities in marketing, she was also pivotal in developing and delivering an entire partner enablement program, driving collaboration across multi-functional/regional teams to deliver an industry-leading training solution. This was the perfect example of Carly's ability to take hold of a project and deliver against very aggressive targets - inspiring project members to go above and beyond. The end result was an asset that delivers real value to the partner community and further elevates their user experience. A key indicator of the value of an individual within an organisation, is the willingness of colleagues to work with them. Carly is always the first name on the invite list when you need to get results out of a project - and that ultimately speaks volumes to the quality of her work, and the respect she's earned within the company!

Jorge Galindez

I had the pleasure of working closely with Carly as she supported sales enablement and marketing at CareAR, and I can confidently say that she is an exceptional talent. Carly possesses a remarkable skill set, particularly when it comes to writing. Her ability to craft engaging and compelling content is truly impressive. She consistently delivers high-quality work that not only meets but often exceeds expectations. Her attention to detail and creativity shine through in everything she produces. What sets Carly apart is her unwavering dedication and responsiveness. Whenever a project required her expertise, she was the go-to person. You could count on her to not only understand the task at hand but to also deliver it with lightning-fast turnaround time. Her reliability is a rare and invaluable asset in any team. Beyond her professional talents, Carly is an absolute pleasure to work with. Her positive attitude and collaborative spirit make every day at work enjoyable. She fosters a supportive and inclusive work environment that brings out the best in everyone.

Heather Crum (Heather Weil)

Carly is a thoughtful and driven go-getter who writes and communicates in the sweet spot that marketing and communications needs, and Sales requires to establish a connection. Additionally, Carly manages cross-functional projects on-time and budget and easily works across teams in matrixed organizations.

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Credentials

  • Marketing Strategy: SEO Content Writing
    LinkedIn
    Aug, 2023
    - Nov, 2024
  • Diversity, Equity, and Inclusion: A Beginner's Guide
    Udemy
    Oct, 2020
    - Nov, 2024
  • Forecasting Skills: See the future before it happens
    Coursera
    Aug, 2020
    - Nov, 2024
  • Leading like a Futurist
    LinkedIn
    Aug, 2020
    - Nov, 2024
  • Ready, Set, Future! Introduction to Futures Thinking- Institute for the Future
    Coursera
    Aug, 2020
    - Nov, 2024
  • Simulation Skills: This is your brain on the future
    Coursera
    Aug, 2020
    - Nov, 2024
  • Elementary Education
    Middle School Education
  • Substitute Certified
    -

Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Head of Global Marketing
      • Nov 2023 - Present

      Leading and building the marketing team for Zinier, a leading FSM Platform as a Service. Leading and building the marketing team for Zinier, a leading FSM Platform as a Service.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Director of Marketing and Enablement
      • Aug 2022 - Nov 2023

      -Synthesizes complex technical topics, product features, and industry trends into thoughtful presentations, marketing collateral and trainings. -Leads marketing initiatives and campaigns to target audiences, focusing on key industry verticals. -Creates educational tracks for internal sales and external partners through the use of digital tools, live webinars, and content creation. -Collaborates with cross-functional teams to curate deep-dive topics for continued learning with engaging… Show more -Synthesizes complex technical topics, product features, and industry trends into thoughtful presentations, marketing collateral and trainings. -Leads marketing initiatives and campaigns to target audiences, focusing on key industry verticals. -Creates educational tracks for internal sales and external partners through the use of digital tools, live webinars, and content creation. -Collaborates with cross-functional teams to curate deep-dive topics for continued learning with engaging activities and curriculum. -Collects measurable results from learning experiences to determine success rates of certification, engagement and team readiness. Show less -Synthesizes complex technical topics, product features, and industry trends into thoughtful presentations, marketing collateral and trainings. -Leads marketing initiatives and campaigns to target audiences, focusing on key industry verticals. -Creates educational tracks for internal sales and external partners through the use of digital tools, live webinars, and content creation. -Collaborates with cross-functional teams to curate deep-dive topics for continued learning with engaging… Show more -Synthesizes complex technical topics, product features, and industry trends into thoughtful presentations, marketing collateral and trainings. -Leads marketing initiatives and campaigns to target audiences, focusing on key industry verticals. -Creates educational tracks for internal sales and external partners through the use of digital tools, live webinars, and content creation. -Collaborates with cross-functional teams to curate deep-dive topics for continued learning with engaging activities and curriculum. -Collects measurable results from learning experiences to determine success rates of certification, engagement and team readiness. Show less

    • United States
    • Advertising Services
    • Owner
      • Sep 2020 - Aug 2022

      -Consultant for content, digital, and product marketing -Provides support for B2B companies in the software and emerging technology space -Creates: blogs, articles, white papers, web copy, press releases, and emails -Leads and plans campaigns, in addition to go-to-market strategies. -Builds client's brand awareness through thought leadership -Consultant for content, digital, and product marketing -Provides support for B2B companies in the software and emerging technology space -Creates: blogs, articles, white papers, web copy, press releases, and emails -Leads and plans campaigns, in addition to go-to-market strategies. -Builds client's brand awareness through thought leadership

    • Italy
    • Software Development
    • 700 & Above Employee
    • Marketing Director Americas
      • Oct 2020 - Jul 2022

      -Leads global team on multiple projects around product marketing, partner marketing, and content marketing -Drives the creation of content and marketing collateral to support the sales teams in North America -Spearheads marketing campaigns, determining campaign topics, protocols, and best practices -Closely collaborates with the Italian marketing team to ensure continuity in messaging and create pipelines for content and thought leadership. -Interacts with diverse and global clients… Show more -Leads global team on multiple projects around product marketing, partner marketing, and content marketing -Drives the creation of content and marketing collateral to support the sales teams in North America -Spearheads marketing campaigns, determining campaign topics, protocols, and best practices -Closely collaborates with the Italian marketing team to ensure continuity in messaging and create pipelines for content and thought leadership. -Interacts with diverse and global clients to synthesize customer success stories/ case studies. -Plans campaigns closely with team members and partners in multiple locations while working remotely. Show less -Leads global team on multiple projects around product marketing, partner marketing, and content marketing -Drives the creation of content and marketing collateral to support the sales teams in North America -Spearheads marketing campaigns, determining campaign topics, protocols, and best practices -Closely collaborates with the Italian marketing team to ensure continuity in messaging and create pipelines for content and thought leadership. -Interacts with diverse and global clients… Show more -Leads global team on multiple projects around product marketing, partner marketing, and content marketing -Drives the creation of content and marketing collateral to support the sales teams in North America -Spearheads marketing campaigns, determining campaign topics, protocols, and best practices -Closely collaborates with the Italian marketing team to ensure continuity in messaging and create pipelines for content and thought leadership. -Interacts with diverse and global clients to synthesize customer success stories/ case studies. -Plans campaigns closely with team members and partners in multiple locations while working remotely. Show less

    • Social Media Manager
      • May 2010 - May 2022

      -Oversees and edits branded website and web copy on website builder (Duda) -Engages 7000+ followers on Facebook with educational, informative, and creative content. Posts created using Canva Pro -Actively interacts with clients over Facebook through comments, engagements, and posts. *Additional Role as Education Coordinator* -Gives agricultural education tours to groups, schools, and families -Writes varied Ag Ed curriculum for K-College, including Special Ed; teaches curriculum… Show more -Oversees and edits branded website and web copy on website builder (Duda) -Engages 7000+ followers on Facebook with educational, informative, and creative content. Posts created using Canva Pro -Actively interacts with clients over Facebook through comments, engagements, and posts. *Additional Role as Education Coordinator* -Gives agricultural education tours to groups, schools, and families -Writes varied Ag Ed curriculum for K-College, including Special Ed; teaches curriculum and shares with visiting diverse schools. www.krollsfarm.com Show less -Oversees and edits branded website and web copy on website builder (Duda) -Engages 7000+ followers on Facebook with educational, informative, and creative content. Posts created using Canva Pro -Actively interacts with clients over Facebook through comments, engagements, and posts. *Additional Role as Education Coordinator* -Gives agricultural education tours to groups, schools, and families -Writes varied Ag Ed curriculum for K-College, including Special Ed; teaches curriculum… Show more -Oversees and edits branded website and web copy on website builder (Duda) -Engages 7000+ followers on Facebook with educational, informative, and creative content. Posts created using Canva Pro -Actively interacts with clients over Facebook through comments, engagements, and posts. *Additional Role as Education Coordinator* -Gives agricultural education tours to groups, schools, and families -Writes varied Ag Ed curriculum for K-College, including Special Ed; teaches curriculum and shares with visiting diverse schools. www.krollsfarm.com Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Adjunct Professor
      • Jan 2019 - Jun 2021

      - 5 Semesters at Marquette University - Prepares students for careers in politics, leadership, and corporate positions as public speakers - Focuses on crisis communication, public interest, on-camera speeches, extemporaneous and manuscript speeches - Creates curriculum, lessons, and activities to prepare students for their speeches - Instructs CMST 2310 Advanced Public Engagement (Spring '19, '20, '21, Fall '19) and COMM 1000 (Fall 2020) - 5 Semesters at Marquette University - Prepares students for careers in politics, leadership, and corporate positions as public speakers - Focuses on crisis communication, public interest, on-camera speeches, extemporaneous and manuscript speeches - Creates curriculum, lessons, and activities to prepare students for their speeches - Instructs CMST 2310 Advanced Public Engagement (Spring '19, '20, '21, Fall '19) and COMM 1000 (Fall 2020)

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Director Of Education and Marketing
      • Jul 2020 - Jan 2021

      -Creation and delivery of education initiatives for NRC's internal and external clients -Facilitating and planning webinars, podcasts, and workshops -Writing and development of materials such as blogs, articles, and media -Representing NRC at events and speaking engagements as thought leaders -Creation and delivery of education initiatives for NRC's internal and external clients -Facilitating and planning webinars, podcasts, and workshops -Writing and development of materials such as blogs, articles, and media -Representing NRC at events and speaking engagements as thought leaders

    • Germany
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • PR and Marketing Manager Americas
      • Jun 2018 - Jun 2020

      -*International Intern Promoted after 3 months* Internship June 18-September 5, 2018. -Content Marketer assisting in in B2B marketing campaign for XaaS and SaaS via email, content creation, and social media. -Plans events/tradeshows for colleagues, speaks at events as a thought leader, and networks with an international clientele. -Collaborates in the creation and writing of infographics, white papers, articles, blogs, and newsletters. -Edits English content on the website copy, and… Show more -*International Intern Promoted after 3 months* Internship June 18-September 5, 2018. -Content Marketer assisting in in B2B marketing campaign for XaaS and SaaS via email, content creation, and social media. -Plans events/tradeshows for colleagues, speaks at events as a thought leader, and networks with an international clientele. -Collaborates in the creation and writing of infographics, white papers, articles, blogs, and newsletters. -Edits English content on the website copy, and company literature -Researches trends and topics in augmented reality for content creation for the website. -Utilizes: Google analytics, CRM, Hootsuite, Google Adwords, Wordpress, Mailchimp, and Adobe Suite Show less -*International Intern Promoted after 3 months* Internship June 18-September 5, 2018. -Content Marketer assisting in in B2B marketing campaign for XaaS and SaaS via email, content creation, and social media. -Plans events/tradeshows for colleagues, speaks at events as a thought leader, and networks with an international clientele. -Collaborates in the creation and writing of infographics, white papers, articles, blogs, and newsletters. -Edits English content on the website copy, and… Show more -*International Intern Promoted after 3 months* Internship June 18-September 5, 2018. -Content Marketer assisting in in B2B marketing campaign for XaaS and SaaS via email, content creation, and social media. -Plans events/tradeshows for colleagues, speaks at events as a thought leader, and networks with an international clientele. -Collaborates in the creation and writing of infographics, white papers, articles, blogs, and newsletters. -Edits English content on the website copy, and company literature -Researches trends and topics in augmented reality for content creation for the website. -Utilizes: Google analytics, CRM, Hootsuite, Google Adwords, Wordpress, Mailchimp, and Adobe Suite Show less

    • United States
    • Utilities
    • 700 & Above Employee
    • Research Assistant
      • May 2017 - Oct 2018

      -Writes a literature review on Augmented Reality uses. -Details the use of AR in the electric utility field. -Presents research at a conference in March 2018. -Assists in the creation of infographics describing research conducted at EPRI. -Writes a literature review on Augmented Reality uses. -Details the use of AR in the electric utility field. -Presents research at a conference in March 2018. -Assists in the creation of infographics describing research conducted at EPRI.

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Contribuiting Writer
      • May 2018 - Sep 2018

      -Wrote a report for the AREA research committee -Outlining six steps to improving the acceptance and adoption of Augmented Reality technology in the workplace through communication. -Currently available to the public on theAREA.org *Report edited by Christine Perey of PEREY Research and Consulting -Wrote a report for the AREA research committee -Outlining six steps to improving the acceptance and adoption of Augmented Reality technology in the workplace through communication. -Currently available to the public on theAREA.org *Report edited by Christine Perey of PEREY Research and Consulting

    • International Trade and Development
    • 100 - 200 Employee
    • Technical Research and Support Intern-Education Department
      • Jan 2018 - Jun 2018

      -Conducts research on emerging technologies within the construction and agriculture fields. -Aids in the search for keynote speakers for upcoming conferences and expos such as ConExpo-Con/Agg, IFPE, and World of Asphalt. -Uses programs such as Hubb, SMART, and SharePoint. -Creates summaries of research on emerging tech through the use of sketchnoting, infographics, and literature reviews. -Conducts research on emerging technologies within the construction and agriculture fields. -Aids in the search for keynote speakers for upcoming conferences and expos such as ConExpo-Con/Agg, IFPE, and World of Asphalt. -Uses programs such as Hubb, SMART, and SharePoint. -Creates summaries of research on emerging tech through the use of sketchnoting, infographics, and literature reviews.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Graduate Teaching Assistant
      • Aug 2016 - Jun 2018

      **Awarded Graduate Teaching Assistant Non-Instructor of Record Award of 2018 for Marquette University** -Attends lectures for Media and Society, takes notes and occasionally teaches a lecture on a subject. -Runs 3 discussion sections with students attending the Media and Society Course. -Aids in lesson planning of the discussion sessions. -Grades the written content of the students for the course using D2L. -Meets regularly with Professor and other Graduate assistant to ensure… Show more **Awarded Graduate Teaching Assistant Non-Instructor of Record Award of 2018 for Marquette University** -Attends lectures for Media and Society, takes notes and occasionally teaches a lecture on a subject. -Runs 3 discussion sections with students attending the Media and Society Course. -Aids in lesson planning of the discussion sessions. -Grades the written content of the students for the course using D2L. -Meets regularly with Professor and other Graduate assistant to ensure information and plans are cohesive. -Additionally, is pursuing a second Master's degree with several classes to satisfy requirements for a Master's in Communication Studies. -Goals of teaching higher education.

    • Intern for Center for Teaching and Learning
      • Jan 2017 - May 2017

      -Presents information to professors from various colleges within the university to enhance their in-classroom teaching pedagogy. -Shares techniques, activities, and resources for Universal Design Learning. -Explains how to incorporate Virtual Reality, Augmented Reality and Mixed reality into higher education classrooms to promote growth and learning with their students. -Works independently to research and create materials for presentations. -Provides visuals such as powerpoints… Show more -Presents information to professors from various colleges within the university to enhance their in-classroom teaching pedagogy. -Shares techniques, activities, and resources for Universal Design Learning. -Explains how to incorporate Virtual Reality, Augmented Reality and Mixed reality into higher education classrooms to promote growth and learning with their students. -Works independently to research and create materials for presentations. -Provides visuals such as powerpoints and videos, in addition to hands on activities.

    • 3/4 Grade Multiage Teacher
      • Aug 2015 - Aug 2016

      -Benchmarks using Fountas and Pinnell, MCAP and MCOMP. -Ties in environmental education to all subject lessons and curriculum. -Incorporates Pearson Success Net as a way to pretest for math, and differentiate lessons. -Works with varied levels of readers using LLI. -Creates and performs lessons for reading, writing, math, social studies, and science differentiating standards for third and fourth grade, as well as student achievement. -Writes curriculum aligned with CCSS, and… Show more -Benchmarks using Fountas and Pinnell, MCAP and MCOMP. -Ties in environmental education to all subject lessons and curriculum. -Incorporates Pearson Success Net as a way to pretest for math, and differentiate lessons. -Works with varied levels of readers using LLI. -Creates and performs lessons for reading, writing, math, social studies, and science differentiating standards for third and fourth grade, as well as student achievement. -Writes curriculum aligned with CCSS, and NGSS -Runs multiple afterschool programs such as: Drama club, Breakdance club, and Kids night Out. Show less -Benchmarks using Fountas and Pinnell, MCAP and MCOMP. -Ties in environmental education to all subject lessons and curriculum. -Incorporates Pearson Success Net as a way to pretest for math, and differentiate lessons. -Works with varied levels of readers using LLI. -Creates and performs lessons for reading, writing, math, social studies, and science differentiating standards for third and fourth grade, as well as student achievement. -Writes curriculum aligned with CCSS, and… Show more -Benchmarks using Fountas and Pinnell, MCAP and MCOMP. -Ties in environmental education to all subject lessons and curriculum. -Incorporates Pearson Success Net as a way to pretest for math, and differentiate lessons. -Works with varied levels of readers using LLI. -Creates and performs lessons for reading, writing, math, social studies, and science differentiating standards for third and fourth grade, as well as student achievement. -Writes curriculum aligned with CCSS, and NGSS -Runs multiple afterschool programs such as: Drama club, Breakdance club, and Kids night Out. Show less

  • Freelancer - dance teacher
    • Greater Chicago Area
    • Dance Instructor
      • Jun 2008 - Jan 2016

      -Previous experience teaching all ages at dance studios, park districts, and in private lessons. -Currently teaches upon request. -Works with student individual talent set to enhance their current skills or strengths and grow into a confident dancer. -Primarily teaches: Breakdance, hip hop, basic latin ballroom, and couples social dancing,(east coast swing, disco, country swing). -Previous experience teaching all ages at dance studios, park districts, and in private lessons. -Currently teaches upon request. -Works with student individual talent set to enhance their current skills or strengths and grow into a confident dancer. -Primarily teaches: Breakdance, hip hop, basic latin ballroom, and couples social dancing,(east coast swing, disco, country swing).

    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Special Education Instructional Assistant, Instructional Assistant
      • Aug 2012 - Mar 2015

      • Works individually with students whose needs demand extra time and attention or modification, creates modified tests, worksheets and note sheets for individual students; CCSS, NGSS and EE aligned. • Organizes and sets up daily activities. Aids in the transitions between classes and activities with creative and efficient movement breaks. • Interacts with students in a social-educational setting,(writing STEM aligned curriculum for LEGO club). • Wrote curriculum for 3-month… Show more • Works individually with students whose needs demand extra time and attention or modification, creates modified tests, worksheets and note sheets for individual students; CCSS, NGSS and EE aligned. • Organizes and sets up daily activities. Aids in the transitions between classes and activities with creative and efficient movement breaks. • Interacts with students in a social-educational setting,(writing STEM aligned curriculum for LEGO club). • Wrote curriculum for 3-month teacher absence CCSS and NGSS aligned, meeting all student benchmarks. Show less • Works individually with students whose needs demand extra time and attention or modification, creates modified tests, worksheets and note sheets for individual students; CCSS, NGSS and EE aligned. • Organizes and sets up daily activities. Aids in the transitions between classes and activities with creative and efficient movement breaks. • Interacts with students in a social-educational setting,(writing STEM aligned curriculum for LEGO club). • Wrote curriculum for 3-month… Show more • Works individually with students whose needs demand extra time and attention or modification, creates modified tests, worksheets and note sheets for individual students; CCSS, NGSS and EE aligned. • Organizes and sets up daily activities. Aids in the transitions between classes and activities with creative and efficient movement breaks. • Interacts with students in a social-educational setting,(writing STEM aligned curriculum for LEGO club). • Wrote curriculum for 3-month teacher absence CCSS and NGSS aligned, meeting all student benchmarks. Show less

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Supervisor, Performer
      • May 2010 - Aug 2014

      *Promoted to Lead after 1 year; Supervisor after 2 years* -Stage Manager, in charge of overseeing the responsibilities of fellow actors, and sound technician. -Accountable for running rehearsals, providing constructive notes daily to actors, and ensuring professional safe behavior. -Performed as a Comedic Gun fighter/performer/dancer/costume character. *Promoted to Lead after 1 year; Supervisor after 2 years* -Stage Manager, in charge of overseeing the responsibilities of fellow actors, and sound technician. -Accountable for running rehearsals, providing constructive notes daily to actors, and ensuring professional safe behavior. -Performed as a Comedic Gun fighter/performer/dancer/costume character.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Producer
      • Jul 2010 - May 2012

      -Producer, Floor Director and Writer for an Entertainment studio show and improv comedy sketch show. -Worked to produce quality episodes by weekly deadlines. -Experience in Avid, Final Cut and Adobe editors. -Floor directed 3 camera's for live studio shoots. -Producer, Floor Director and Writer for an Entertainment studio show and improv comedy sketch show. -Worked to produce quality episodes by weekly deadlines. -Experience in Avid, Final Cut and Adobe editors. -Floor directed 3 camera's for live studio shoots.

Education

  • Marquette University
    Doctor of Philosophy - PhD, Multi/Interdisciplinary Studies
    2020 - 2020
  • Marquette University
    Master’s Degree, Communication Technology
    2016 - 2018
  • National Louis University
    Master’s Degree, Elementary Education and Teaching
    2014 - 2015
  • Marquette University
    Bachelor’s Degree, Broadcast Journalism and Theater
    2009 - 2012
  • St. Mary's University College Twickenham
    Theater and Broadcast
    2010 - 2011

Community

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