Experience

Provoke Insights

• United States
• Market Research
• 1 - 100 Employee

• President, Head of Market Research and Strategy

  • 2012 - Present

  - Heads market research, advertising strategies, competitive analysis, and innovative research initiatives, serving clients across a variety of industries: advertising, financial services, technology, education, consumer goods, fashion, OTC, health care, telecommunications and pharmaceutical.- Manages and develops a team across a range of specialties including market research, behavioral science, and advertising strategy.- Leads client relationship and sales initiatives across a range of clients including advertising agencies, Fortune 1,000 companies and mid-sized businesses.



Baruch College

• United States
• Higher Education
• 700 & Above Employee

• Marketing, Advertising, and Market Research Professor

  • 2011 - Present

  Teaches graduate and honors-level marketing classes including Intro to Marketing, Advertising Strategy, and Market Research.



New York University

• Higher Education
• 700 & Above Employee

• Adjunct Professor

  • 2015 - 2016

  As an Adjunct Professor at NYU, Carly taught graduate courses for NYU's integrated marketing program.



Grey Group

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Global Brand Planner

  • 2012 - 2013



JWT

• United Kingdom

• Senior Strategic Planner

  • 2010 - 2012



Unit 7

• United States
• Advertising Services
• 1 - 100 Employee

• Director, Strategic Planner & Researcher

  • Jan 2008 - Aug 2010



Harris Interactive

• United Kingdom
• Market Research
• 100 - 200 Employee

• Senior Research Manager

  • Jan 2006 - Jan 2008



AIG

• Egypt
• Oil and Gas
• 1 - 100 Employee

• Market Research Project Manager

  • 2002 - 2006