Carly Ferrari
Senior Product Manager at WillScot- Claim this Profile
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English -
Topline Score
Bio
Experience
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WillScot
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United States
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Construction
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700 & Above Employee
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Senior Product Manager
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Jan 2022 - Present
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Stanley Black & Decker, Inc.
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United States
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Manufacturing
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700 & Above Employee
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Product Manager
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Dec 2020 - Jan 2022
- Responsible for managing Power Tool Accessories Sets business of $85M with over 1,000 products- Launching an innovative/disruptive product in 2021 that impacts the new way of shopping online- Built a strategic 3-year product road map resulting in $6 million incremental NPD sales.- Leads cross functional teams throughout the entire lifecycle of product development which includes engineering, finance, and supply teams- Prepared financial analysis for PTA Sets evaluation and decision making.- Participated in forecasting/capacity planning with channel, sales, and supply chain Show less
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Associate Product Manager
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Feb 2019 - Dec 2020
- Managed 2 categories growing categories, Abrasives 12M business and Promo Sets 65M business- Executed end-user-based research to build a clear understanding of all relevant product applications becoming the product expert for all categories.- Developed all marketing materials including packaging, presentations, merchandising and other collateral to commercially launch new products.
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Market Manager
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Oct 2017 - Feb 2019
• Managed 18 retail accounts (THD) & 6 Sales Coordinator's within the New York City area totaling values of approx. $25M• Led jobsite demo initiative by partnering with THD PAR to overdrive national activations • Identified product challenges in stores by conducting market research through surveying THD associates, • Acknowledged common trends in the stores and created best practice solutions • Formed valuable relationships with targeted decision makers• Developed inventory reports that are now implemented and use by other market managers. This led to a $170,000 inventory order Show less
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Sales Coordinator
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Oct 2016 - Oct 2017
• Managed 17 retail accounts within the Washington DC/ Virginia/ & North Carolina market, totaling values of approximately $7M• Represented five key brands including DEWALT, Black & Decker, Stanley, and Porter Cable• Developed unique merchandising solutions by utilizing Salesforce and SAP to track sales trends and identify market opportunities• Trained and mentored 2 SMDP new hires • Formed valuable relationships with targeted decision makers • Reached and surpassed goals, while executing sales strategies Show less
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Coverall North America, Inc.
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United States
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Facilities Services
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700 & Above Employee
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Marketing Consultant
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Jul 2016 - Oct 2016
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ROUGE Fine Catering
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Events Services
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1 - 100 Employee
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Assistant Manager/Server
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Oct 2015 - Aug 2016
- Providing exceptional guest services during private events - Helped execute table placements and event decor - Providing exceptional guest services during private events - Helped execute table placements and event decor
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Towson University StarTUp
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United States
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Higher Education
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1 - 100 Employee
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Marketing Intern
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Sep 2015 - Jul 2016
• Assisting Baltimore start up company, Lesson Cast in sales and Marketing development, such as creating and developing a marketing content eBook • Manage and execute an email marketing campaign to generate new sales and leads • Contribute valuable feedback based on market research In teacher professional development • Assisting Baltimore start up company, Lesson Cast in sales and Marketing development, such as creating and developing a marketing content eBook • Manage and execute an email marketing campaign to generate new sales and leads • Contribute valuable feedback based on market research In teacher professional development
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Education
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Towson University
Bachelor of Science, Business Administration; Marketing