Carly Ferrari

Senior Product Manager at WillScot
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Contact Information
us****@****om
(386) 825-5501
Location
Baltimore, Maryland, United States, US
Languages
  • English -

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Experience

    • United States
    • Construction
    • 700 & Above Employee
    • Senior Product Manager
      • Jan 2022 - Present

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Product Manager
      • Dec 2020 - Jan 2022

      - Responsible for managing Power Tool Accessories Sets business of $85M with over 1,000 products- Launching an innovative/disruptive product in 2021 that impacts the new way of shopping online- Built a strategic 3-year product road map resulting in $6 million incremental NPD sales.- Leads cross functional teams throughout the entire lifecycle of product development which includes engineering, finance, and supply teams- Prepared financial analysis for PTA Sets evaluation and decision making.- Participated in forecasting/capacity planning with channel, sales, and supply chain Show less

    • Associate Product Manager
      • Feb 2019 - Dec 2020

      - Managed 2 categories growing categories, Abrasives 12M business and Promo Sets 65M business- Executed end-user-based research to build a clear understanding of all relevant product applications becoming the product expert for all categories.- Developed all marketing materials including packaging, presentations, merchandising and other collateral to commercially launch new products.

    • Market Manager
      • Oct 2017 - Feb 2019

      • Managed 18 retail accounts (THD) & 6 Sales Coordinator's within the New York City area totaling values of approx. $25M• Led jobsite demo initiative by partnering with THD PAR to overdrive national activations • Identified product challenges in stores by conducting market research through surveying THD associates, • Acknowledged common trends in the stores and created best practice solutions • Formed valuable relationships with targeted decision makers• Developed inventory reports that are now implemented and use by other market managers. This led to a $170,000 inventory order Show less

    • Sales Coordinator
      • Oct 2016 - Oct 2017

      • Managed 17 retail accounts within the Washington DC/ Virginia/ & North Carolina market, totaling values of approximately $7M• Represented five key brands including DEWALT, Black & Decker, Stanley, and Porter Cable• Developed unique merchandising solutions by utilizing Salesforce and SAP to track sales trends and identify market opportunities• Trained and mentored 2 SMDP new hires • Formed valuable relationships with targeted decision makers • Reached and surpassed goals, while executing sales strategies Show less

    • United States
    • Facilities Services
    • 700 & Above Employee
    • Marketing Consultant
      • Jul 2016 - Oct 2016

    • Events Services
    • 1 - 100 Employee
    • Assistant Manager/Server
      • Oct 2015 - Aug 2016

      - Providing exceptional guest services during private events - Helped execute table placements and event decor - Providing exceptional guest services during private events - Helped execute table placements and event decor

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Marketing Intern
      • Sep 2015 - Jul 2016

      • Assisting Baltimore start up company, Lesson Cast in sales and Marketing development, such as creating and developing a marketing content eBook • Manage and execute an email marketing campaign to generate new sales and leads • Contribute valuable feedback based on market research In teacher professional development • Assisting Baltimore start up company, Lesson Cast in sales and Marketing development, such as creating and developing a marketing content eBook • Manage and execute an email marketing campaign to generate new sales and leads • Contribute valuable feedback based on market research In teacher professional development

Education

  • Towson University
    Bachelor of Science, Business Administration; Marketing
    2012 - 2016

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