Experience

VatnFörn (deepwaters)

• Financial Services
• 1 - 100 Employee

• Advisor

  • Jun 2023 - Present

• Board Member

  • Sep 2022 - Sep 2023

• Senior Vice President Operations

  • Jun 2022 - Jun 2023

  Direct marketing, legal & compliance, finance, HR, customer support, and general corporate operations. Develop and manage critical outside partnerships. As a member of the executive team, I have an integral role in shaping overall corporate strategy. Appointed to the Board of Directors in September 2022.

• Chief Of Staff

  • Jun 2021 - Jun 2022

  VatnFörn is building the next generation of decentralized finance. I am their master cat herder and doer of many things; what may be colloquially called a "fixer". If something needs to get done and there isn't anyone else to do it, I get it done. At various points I have: • Directed the marketing function • Led investor relations • Led human resources and acted as in-house recruiter • Headed all legal, regulatory, and compliance efforts • Assisted with tokenomics •… Show more VatnFörn is building the next generation of decentralized finance. I am their master cat herder and doer of many things; what may be colloquially called a "fixer". If something needs to get done and there isn't anyone else to do it, I get it done. At various points I have: • Directed the marketing function • Led investor relations • Led human resources and acted as in-house recruiter • Headed all legal, regulatory, and compliance efforts • Assisted with tokenomics • Contributed to the development of corporate strategy • Performed budgeting and forecasting • Managed vendors and contracts • Managed day-to-day operations • Etc.



BioBM

• United States
• Biotechnology Research
• 1 - 100 Employee

• Founder & Principal Consultant

  • Sep 2010 - Present

  As Principal Consultant at BioBM I have assisted dozens of life science tools and services companies strengthen their brands, generate demand for their products and services, develop global distribution networks, and much more, providing strategic consulting, training, and tactical execution for BioBM's clients. My personal specialties include marketing strategy, content marketing, distributor partnering and management, market research, positioning, campaign management, SEO & SEM… Show more As Principal Consultant at BioBM I have assisted dozens of life science tools and services companies strengthen their brands, generate demand for their products and services, develop global distribution networks, and much more, providing strategic consulting, training, and tactical execution for BioBM's clients. My personal specialties include marketing strategy, content marketing, distributor partnering and management, market research, positioning, campaign management, SEO & SEM, copywriting, business development, social media marketing, and more. Please feel welcome to contact me at carlton.hoyt@biobm.com if you would like examples of some of BioBM's recently completed work. Additionally, I formulate and execute strategies to promote BioBM, act as the primary client liaison and account manager for all existing and potential clients, lead BioBM's content development efforts, act as project manager for most client engagements, and manage and train BioBM's staff. Show less As Principal Consultant at BioBM I have assisted dozens of life science tools and services companies strengthen their brands, generate demand for their products and services, develop global distribution networks, and much more, providing strategic consulting, training, and tactical execution for BioBM's clients. My personal specialties include marketing strategy, content marketing, distributor partnering and management, market research, positioning, campaign management, SEO & SEM… Show more As Principal Consultant at BioBM I have assisted dozens of life science tools and services companies strengthen their brands, generate demand for their products and services, develop global distribution networks, and much more, providing strategic consulting, training, and tactical execution for BioBM's clients. My personal specialties include marketing strategy, content marketing, distributor partnering and management, market research, positioning, campaign management, SEO & SEM, copywriting, business development, social media marketing, and more. Please feel welcome to contact me at carlton.hoyt@biobm.com if you would like examples of some of BioBM's recently completed work. Additionally, I formulate and execute strategies to promote BioBM, act as the primary client liaison and account manager for all existing and potential clients, lead BioBM's content development efforts, act as project manager for most client engagements, and manage and train BioBM's staff. Show less



Beam Ads

• Advertising Services
• 1 - 100 Employee

• Director

  • Jun 2022 - Present

  A marketplace for targeted advertising based on blockchain analytics. Google Ads / AdSense, but for on-chain data. Brinc ZK Advancer, Summer 2023 A marketplace for targeted advertising based on blockchain analytics. Google Ads / AdSense, but for on-chain data. Brinc ZK Advancer, Summer 2023



Laboratory Supply Network

• United States
• Biotechnology Research
• 1 - 100 Employee

• Board Member

  • Jan 2022 - Present

• Co-Founder & Chief Commercial Officer

  • Apr 2013 - Dec 2021

  Took a $3000 initial advertising investment from a new company with zero revenues and, while maintaining positive cash flow the entire time, turned it into a 7-figure business in under 4 years, consistently maintaining over 100% y/y revenue growth. I led the marketing, sales, and customer service / support functions. Responsibilities included: Developing the marketing strategy and overseeing its execution. Performing Market research. Planning entry into new market sectors… Show more Took a $3000 initial advertising investment from a new company with zero revenues and, while maintaining positive cash flow the entire time, turned it into a 7-figure business in under 4 years, consistently maintaining over 100% y/y revenue growth. I led the marketing, sales, and customer service / support functions. Responsibilities included: Developing the marketing strategy and overseeing its execution. Performing Market research. Planning entry into new market sectors. Directing lead generation activities. Directing investments in marketing technologies and managing their deployment, managing the brand, positioning, and communications for both the company and its marketplaces. Developing sales and customer service processes. Designing and implementing technological solutions to streamline sales, customer service, and finance. Strategizing and implementing novel user experiences to enrich customer decision journeys.



BioRelay

• United States
• Hospitals and Health Care

• Vice President, Marketing and Business Development

  • Dec 2012 - Dec 2015

  BioRelay is accelerating human diagnostics by connecting doctors and clinicians with diagnostic testing laboratories on a global scale. As VP of Marketing & Business Development, I develop commercial strategies and oversee the execution of all marketing and sales functions. I also manage all of BioRelay's US operations and develop / manage key accounts within North America. BioRelay is accelerating human diagnostics by connecting doctors and clinicians with diagnostic testing laboratories on a global scale. As VP of Marketing & Business Development, I develop commercial strategies and oversee the execution of all marketing and sales functions. I also manage all of BioRelay's US operations and develop / manage key accounts within North America.



Code-N

• IT Services and IT Consulting

• Director of Business Development

  • Aug 2013 - Apr 2014

  Code-N is a next-generation cloud computing company that leverages advanced semantic web technology to deliver pharmaceutical informatics solutions to “Big Data” problems that cannot be solved with today’s keyword-based search technologies. At Code-N, I am the engine powering the sales operation, responsible for identifying prospects and generating leads through proactive networking and cold-contacting techniques, then subsequently nurturing leads into actionable sales opportunities. Code-N is a next-generation cloud computing company that leverages advanced semantic web technology to deliver pharmaceutical informatics solutions to “Big Data” problems that cannot be solved with today’s keyword-based search technologies. At Code-N, I am the engine powering the sales operation, responsible for identifying prospects and generating leads through proactive networking and cold-contacting techniques, then subsequently nurturing leads into actionable sales opportunities.



Next Advance

• United States
• Biotechnology Research
• 1 - 100 Employee

• Business Development Manager

  • Dec 2009 - Jun 2010

  Directly responsible for all aspects of business development within Next Advance. • Helped lead company to multiple quarters of record revenue. • Actively grew distribution network to include coverage of many key markets. • Negotiated and drafted over a dozen contracts. • Ideated and validated proof-of-concept for entirely new product line in novel market with very limited competition. Revenue estimates showed potential to double company sales. • To improve marketing and data… Show more Directly responsible for all aspects of business development within Next Advance. • Helped lead company to multiple quarters of record revenue. • Actively grew distribution network to include coverage of many key markets. • Negotiated and drafted over a dozen contracts. • Ideated and validated proof-of-concept for entirely new product line in novel market with very limited competition. Revenue estimates showed potential to double company sales. • To improve marketing and data capture capabilities, participated in CRM migration and development of new CRM initiatives.

• Research Support Scientist

  • Sep 2009 - Jun 2010

  Perform methods development and validation for Next Advance products, and fulfill technical support requests, primarily in the area of molecular biology. Provide scientific input to product development. • Was molecular biology subject matter expert for both external and internal requests

• Marketing Consultant

  • Mar 2009 - Sep 2009

  Act as project manager on a diverse range of marketing initiatives. • Cornerstone member of a small marketing team that doubled year-over-year sales. • Directed e-mail marketing activities. • Developed and implemented marketing 2.0 capabilities (incl. social media marketing), for both marketing and crowdsourcing. • Simultaneously took on inside sales and technical support roles to fill vacancies, and performed all aspects of CRM.