Experience

Smart Revenue

• Spain
• Software Development

• Ethnographer

  • May 2009 - Present

  • Recruit and interviewed participants for clients’ survey. • Tabulate men and women passing client’s new market in 45 min. increments and reported daily insights to project manager.• Offer incentives to participants during client studies.• Interpret Quantitative data and Observation into relevant Qualitative information for clients. • Recruit and interviewed participants for clients’ survey. • Tabulate men and women passing client’s new market in 45 min. increments and reported daily insights to project manager.• Offer incentives to participants during client studies.• Interpret Quantitative data and Observation into relevant Qualitative information for clients.



McDonald's

• 1 - 100 Employee

• U.S. Marketing Intern

  • Jun 2008 - Aug 2008

  • Supported the Southern Style Chicken and Spicy Chicken advertising re-launch including participation in creative review boards and product updates with Supply Chain, Menu Management and Operations.• Generated reports for executive leadership for Southern Style Chicken sampling including national and regional results, beverage/fry sales lifts, and customer satisfaction reports• Compiled budget for Happy Meal/Virtual World booth at Marketing Leadership Meeting• Created and presented to the McDonald U.S Marketing department a cultural insights analysis- trending the corporation’s racial/ethnic diversity within the television creative and talent