Experience

福建新大陆支付技术有限公司

• 1 - 100 Employee

• Senior Global Marketing Manager

  • Feb 2019 - Present



宜信公司

• Senior Marketing Manager

  • Nov 2016 - Feb 2019



BMW Group

• Germany
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Regional Communications Manager

  • Aug 2013 - Nov 2016

  1/Lead region and dealers for yearly and quarterly marketing plan, Integrate both above the line and below the line initiatives to delivery same message to market.2/Cooperate brand marketing organize and implement.3/Project management (budget apply/agency pitch /on-site implement)4/Monitor the media plan spending with region&dealer level and track the efficiency for further improvement5/Monitor on-going below line product launches, roadshows, tier-2 and 3 tradeshows, test drive, timly feedback to central marketing regarding program effectiveness and further improvement6/Develop the POSM for showroom, guide show car concept, initiate campaign oriented decoration ; create check-points process for daily operation in showroom7/Work closely with sales team for market share and sale target achievement



Mercedes-Benz (Fujian) Automotive Co., Ltd,

• Regional marketing manager

  • Jul 2009 - Jul 2013

  1/Collect the marketing research report, analyze the regional marketing status base on marketing research report and make the regional market strategy and plan base on headquarter yearly marketing plan2/Regional marketing budget allocation, agency select and manage, monitor the result of execution3/Develop and supervise implementation of regional marketing event proposal，increase the awareness of product and help dealers achieve the sale target4/Develop and supervise implementation of regional media buy-in plan / Media relationship maintain 5/Develop and communicate the marketing policy to dealers/ Training the dealer marketing director, make them fulfill the requirement of Mercedes-Benz.6/Supervise the dealer’s media advertising, local auto-show, billboard, dealer event, control the dealer marketing subsidy.7/New vehicle model launch, regional PR, event cooperation