Partner, Brand Strategy & Business Design

• Jan 2018 - Present

Owner

• Jan 2015 - Jan 2018

Anthem Workshop is creative facilitation agency built on a strong foundation of design thinking, specializing in customer experience design, brand architecture, and digital marketing assets.We partner with startups, small businesses, and nonprofits to translate your core values, organizational beliefs, and your brand's unique differentiators into actionable, results-oriented drivers.Creating meaningful, thoughtful experiences that exceed expectations is our goal for our clients, and your customers. From websites and logos to campaigns and brand strategy, we help you understand your audience’s values and craft powerful solutions that connect with the core needs of your target market. We do more than marketing —we build anthems.

Partner, Creative Direction & Operations

• Jun 2014 - Jan 2015

Co-founded a full-service marketing firm specializing in digital content creation and author services. Handled design and creative strategy for client work including book cover/layout design, web development, branding, print collateral, and digital assets. Also responsible for day-to-day operational/office management and bookkeeping. Co-founded a full-service marketing firm specializing in digital content creation and author services. Handled design and creative strategy for client work including book cover/layout design, web development, branding, print collateral, and digital assets. Also responsible for day-to-day operational/office management and bookkeeping.

Creative Strategy Director

• Sep 2012 - Mar 2014

Developed innovative solutions for increasing organization awareness, participation, and quality. This was accomplished through developing a strategic framework on which story-based content- and permission-marketing principles were executed. As a team leader, my role was to equip others to tell better stories through increasing the creative capacity of the Marketing Department, as well as expanding the innovative/creative culture of Adventures as a whole. Practically, this was accomplished through teaching, coaching, encouraging, utilizing, and inspiring good, intentional, design thinking and practices. I was successful if our improved storytelling strategies and practices increased public awareness of and participation in Adventures programs. Quantitatively, this was measured in increased numbers of trips added, as well as page views and shares, etc. Qualitatively, this looked like innovative advertising, partnerships, initiatives, and projects. As a team leader, my goals were to see individual members of the team around me achieving new levels of creative thought, problem solving, self awareness, industry understanding, and professional practice. My measure of success was for those I worked with to be better equipped to accomplish their dreams and realize their calling.

Art Director/Creative Director

• Feb 2012 - Sep 2012

Systematically raised level of design quality and consistency while strengthening brand equity and architecture. Led ideation, concepting, and presentation meetings. Produced and oversaw production of more than 500 print, digital, video, and web elements. Directed an external team of 7 freelance designers and an internal team of more than 10 copywriters.

Innovation Design Manager, Adventures In Missions

• Feb 2011 - Feb 2012

Worked collaboratively with C-level executives to build a new program from the ground up in a fast-paced, startup environment. Responsible for business plan, visual identity, building website, creating content, establishing contact management system, and communication strategy. The success of this program has spun off two additional programs.

Freelance Design Consultant

• Oct 2007 - Sep 2012

Collaborate closely with clients providing creative guidance and strategic innovation consulting, helping companies learn to think without boundaries and explore new avenues for growth and expansion. Aided over ten companies and organizations in brand creation, development, and renovation. Concepting and production of deliverable solutions including logos, websites, and print materials. Collaborate closely with clients providing creative guidance and strategic innovation consulting, helping companies learn to think without boundaries and explore new avenues for growth and expansion. Aided over ten companies and organizations in brand creation, development, and renovation. Concepting and production of deliverable solutions including logos, websites, and print materials.

Design Intern

• May 2008 - Aug 2008

Assisted with the development and production of creative branding, marketing, and corporate identity solutions for 5 different companies. Created over 30 point of purchase displays and display graphics for the Home Depot. Aided implementation of large scale displays and exhibits for use in various showrooms and trade shows. Assisted with the development and production of creative branding, marketing, and corporate identity solutions for 5 different companies. Created over 30 point of purchase displays and display graphics for the Home Depot. Aided implementation of large scale displays and exhibits for use in various showrooms and trade shows.

GT Auto Show Creative Assistant

• Nov 2007 - Mar 2008

Worked with show planning team to develop show identity. Designed promotional materials & graphics for posters, business cards, and tshirts. Rejuvinated website using graphics creation, photo editing, and general site maintenance skills. Assisted planning team in creative brainstorming. Worked with show planning team to develop show identity. Designed promotional materials & graphics for posters, business cards, and tshirts. Rejuvinated website using graphics creation, photo editing, and general site maintenance skills. Assisted planning team in creative brainstorming.

Marketing Intern & Graphic Designer

• Apr 2007 - Oct 2007

Brainstormed and implemented new marketing and promotional techniques. Helped modify corporate identity to better reach new market segments, expanding target market immeasurably. Developed various web and promotional graphics. Systematically researched and produced in-depth analysis of 15 competing companies. Brainstormed and implemented new marketing and promotional techniques. Helped modify corporate identity to better reach new market segments, expanding target market immeasurably. Developed various web and promotional graphics. Systematically researched and produced in-depth analysis of 15 competing companies.