Experience

Techem Italia

• Italy
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing&Sales Support Director

  • Jan 2020 - Present

  Responsible for local marketing strategy and sales support activities, supporting the italian business goals. Improve brand awareness and reputation, working with a B2B2C plan. Sales support management Responsible for local marketing strategy and sales support activities, supporting the italian business goals. Improve brand awareness and reputation, working with a B2B2C plan. Sales support management



Me

• Construction
• 1 - 100 Employee

• Marketing Communication Consultant

  • Apr 2019 - Present

  The goal includes responsibility for the Marketing and Communication Strategy, define the medium-term strategy and organize the short-term activities. The team is composed by people focused on the different areas in Marketing and Communication, with different backgrounds and based in different European countries; it's necessary to support in a proper way both global goals as local needs. The most important projects concern . Corporate Marketing strategy definition, in a Company with a wide brand portfolio and different levels of awareness in the main markets. Starting from the analysis of the macro-market, compared with the strategic objectives of the Company, we are responsible for the design of the new Group Corporate Architecture, from the point of view of Brand Image and Brand Positioning; the project involves the review of the strategic communication topics - Vision and Mission - as well as the contents for the different brands. After that, I'm responsible for the creation of the communication and sales support tools: the materials should be consistent with the new strategy and the new image defined for the commercial brands. . the design of a new Integrated Communication Strategy, with a focus on the brand positioning in the market the Company works, in order to highlight the distinctive values and the differenciation points in comparison with the other players on the market. The project is developed with the involvement of all the "subsidiaries" connected to the "holding" Company: thanks to a dedicate sub-project of training we're teaching local resources in order to create a stable network of cooperation. The new communication strategy is built up through an activity plan for each touchpoint, coherent with a unique communication map, aligned with the strategic objectives of the organization. Show less


Nadella Group
• Italy
• Automation Machinery Manufacturing
• 1 - 100 Employee
• Group Marketing Manager

  • May 2019 - Oct 2019


Prodir

• Switzerland
• Advertising Services
• 1 - 100 Employee

• Marketing&Communication Director

  • Oct 2016 - Mar 2019

  I'm responsible for the Marketing Strategy, at short and middle term: studying economics indicators, monitoring present and future customer needs, monitoring competition. My Marketing Team is in charge for: * Product Management and Business Intelligence: we provide short- and middle-term market forecasts and reports by market research collection and analysis. We influence present and future products by evaluating current and future market trends. I develop new uses for existing products by analyzing statistics regarding market development; * Trade Marketing: obtains market share by developing marketing plans and programs for the main products and most important customers; directing promotional support. I maintain relations with top customers, directly or with the Sales Team support; we establish company presence at Fairs and Events. * Communication&PR: we ensure the brand portfolio positioning, in line with the company strategy; the team provide an high quality support for all the communication activities (offline and online tools); I'm building up a relationship with PR Community, for B2B market and for design market. My responsibilities is measured by * Achievement of financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions. * Maintains marketing staff by recruiting, selecting, orienting, and training employees. Guarantees marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results. Achievement in this position * A complete re-design of the Marketing Team organization, based on expertise and specific responsibility * The market launch of a "complex" product in a new market segment * A cooperation model between Marketing and Sales, to share information and to approve/support new local projects * A budget/marketing plan model for the branches, useful to establish and monitor sales budget and marketing investments Show less


Continental Italia Spa
• Marketing Manager Passenger and Light Truck

  • Aug 2012 - Oct 2016


Candy Hoover Group

• Italy
• Manufacturing
• 500 - 600 Employee

• EMEA Communication Manager

  • Aug 2011 - Aug 2012

• Italy Marketing Manager

  • Jan 2008 - Jul 2011

• Trade Marketing Manager Italy

  • Mar 2006 - Dec 2007


PLA.D.A. - Plasmon SpA
• Trade Marketing

  • Jul 2002 - Mar 2006