Carlos Viegas

CEO at Coco do Vale
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Contact Information
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • Inglês Native or bilingual proficiency
  • Português Native or bilingual proficiency

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Fabiana Rêgo

Carlos Viegas é um excelente profissional! De fácil relacionamento, muito criativo e orientado para resultados. Tem amplo conhecimento da área administrativa, comercial e marketing. Foi um grande aprendizado trabalhar com ele.

Pedro Carvalho

Tive o prazer de ter Carlos como gerente na Amarante Hospitalidade e foi uma das experiências mais enriquecedoras da minha vida profissional. Com Carlos aprendi que liderança vai muito além de métodos e sistemas, que o ambiente de trabalho precisa ser humano e acolhedor e que a ética precisa estar presente em todos os aspectos da vida profissional.

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Credentials

  • Google Analytics Fundamentals
    Goobec Brasil
    Jun, 2016
    - Sep, 2024
  • Operational Excellence Apprentice
    The Coca-Cola Company
    Dec, 2011
    - Sep, 2024
  • Operational Excellence Associate
    The Coca-Cola Company
    Jun, 2011
    - Sep, 2024
  • Six Sigma Black Belt
    The Coca-Cola Company
    Apr, 2008
    - Sep, 2024

Experience

    • Brazil
    • Food and Beverage Services
    • 100 - 200 Employee
    • CEO
      • Feb 2023 - Present

    • Sales and Marketing Director
      • Apr 2019 - Feb 2023

      Responsible for developing business, sales, and marketing strategies for domestic and foreign markets, assuring achievement of sales and corporate goals. Manages 26 team members, reporting directly to the CEO and Board of Directors.

    • Head of Global Sales and Business Development
      • Apr 2018 - Apr 2019

      Responsible for developing business, sales, and marketing strategies for foreign markets, assuring achievement of sales and corporate goals.

    • Marketing Manager
      • Dec 2015 - Jan 2018

      Managed marketing and sales team, commercial planning, e-commerce, and social media. Led 13 team members, reporting to the Marketing Director. Managed marketing and sales team, commercial planning, e-commerce, and social media. Led 13 team members, reporting to the Marketing Director.

    • Brazil
    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing Manager
      • Dec 2014 - Nov 2015

      Supervised institutional communication, as well as crisis management with press and social media. Led 4 members, reporting to the General Manager. Supervised institutional communication, as well as crisis management with press and social media. Led 4 members, reporting to the General Manager.

    • Brazil
    • Manufacturing
    • 700 & Above Employee
    • Marketing Manager
      • Apr 2013 - Aug 2014

      Strategic sales, responsible for institutional communication, combining brand experience projects and crisis management. Recruiting, training, and management of a multifunctional team for the execution of FIFA World Cup project (35 team members).

    • Sales Manager
      • Apr 2009 - Apr 2013

      Optimized sales performance by people, team, and process, and budget management, supporting the commercial team (670 members). Managed the tele-sales team (11.000 customers)

    • Marketing Coordinator
      • Jan 2008 - Apr 2009

      Desenvolver planos estratégicos e ações para o trade com a finalidade de promover crescimento em vendas e market share em todos os canais de distribuição. Responsável também pelo desenvolvimento de materiais de merchandising, além do planejamento e compra de vasilhames e geladeiras para atender o mercado da Coca-Cola Guararapes. Gestão de um analista, reportando à gerência de trade marketing.

    • Brazil
    • Human Resources Services
    • 1 - 100 Employee
    • Import Manager
      • Jan 2001 - Dec 2007

      Developed, launched, and maintained business plans for products imported into the Brazilian territory. Negotiated with exporters from the United States, the Netherlands, Italy, Portugal, Germany, France, Scotland, Norway, Argentina, and Chile. Oversaw the entire importing process. Developed, launched, and maintained business plans for products imported into the Brazilian territory. Negotiated with exporters from the United States, the Netherlands, Italy, Portugal, Germany, France, Scotland, Norway, Argentina, and Chile. Oversaw the entire importing process.

Education

  • CEDEPE Business School
    MBA, Gestão de Marketing e Vendas
    2006 - 2008
  • Udacity Brasil
    Nanodegree, Marketing Digital
    2017 - 2017
  • Universidade Católica de Pernambuco
    Bacharelado, Economia
    1997 - 2003

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