Carlos Sousa Martins
Strategy Director at COMON- Claim this Profile
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Bio
Experience
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COMON
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Advertising Services
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1 - 100 Employee
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Strategy Director
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Jan 2021 - Present
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Head of UX Strategy
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Jan 2019 - Jan 2021
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Strategist
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Oct 2015 - Jan 2019
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Digital Media Planner
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Jan 2014 - Oct 2015
Work consists of:- Implementation of analytics tools (eg Google Analytics)- Ensure the quality of data- Qualitative and quantitative data analysis- Managing and implementing media campaigns (Search & Display)- Defining Media plansBrands:- CGD (Finance)- BFA (Finance)- Novartis (Pharma)- NDG (Consumer Goods)- Staples (Retail Offline & Online)- FC Porto (Football/Sports)- EDP (Energy)- OK! teleseguros (Insurance)- Esporão (Consumer Goods/Wine)- Herdade do Peso (Consumer Goods/Wine)- Nacional (Consumer Goods)Platforms:- Google Adwords- Google Analytics- Sizmek MDX/ Mediamind- Facebook for Business- Talkwalker- Anúncios Sapo- Eloqua (Analytical)- LinkedIn- Campaign Monitor (Analytical)- Cyfe
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Account Executive
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Feb 2013 - Jan 2014
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Education
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Escola Superior de Comunicação Social
Licenciatura em Publicidade e Marketing, Publicidade -
EDIT. - Disruptive Digital Education
Workshop Mobile Strategy