Carlos Ruiz-Ocaña

Head of Corporate Communications at LaLiga
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Greater Madrid Metropolitan Area, ES

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Experience

    • Spain
    • Spectator Sports
    • 700 & Above Employee
    • Head of Corporate Communications
      • 2017 - Present

      PR & Corporate Communications for world’s best football league: - Strategy and communications plans - Crisis management - Media relations - Identification/creation of communications opportunities - Public relations - Storytelling - Press interviews management. PR & Corporate Communications for world’s best football league: - Strategy and communications plans - Crisis management - Media relations - Identification/creation of communications opportunities - Public relations - Storytelling - Press interviews management.

    • Spain
    • Public Relations and Communications Services
    • 500 - 600 Employee
    • Country Manager at ATREVIA México
      • 2015 - 2017

      Country Manager at ATREVIA México, the number 1 Communications & PR Consultancy company in Spain. • Project Director • PR & Communications Consultant (external and internal communications strategies, press releases, media relations, communication actions and campaigns design, event organization, executive media training, social media consulting, etc.) • Finance and Administrative control • Business Development • Institutional Relationships • Leadership and Team coordination Clients: Fujitsu, Fundación Telefónica, OHL, Xignux, NH Hotel Group, Baxter, Puerto Rico Government, Softland, Stiva, Ragasa, etc. Show less

    • Broadcast Media Production and Distribution
    • International Journalist & Media Consultant
      • 2014 - 2015

      Production of special socio-economic reports worldwide. - Interviews with the leading figures in politics, business and economic environment - Market Research & Analysis - Business Development - Media Sales - Social Media Consulting Projects: Chile, Colombia, Mozambique Production of special socio-economic reports worldwide. - Interviews with the leading figures in politics, business and economic environment - Market Research & Analysis - Business Development - Media Sales - Social Media Consulting Projects: Chile, Colombia, Mozambique

    • Senior Account Executive
      • 2013 - 2014

      Senior Account Executive. PR & Communication at Consumer Goods Division, working for the followings brands: Burger King, Angulas Aguinaga, Unilever and Grupo ASPRO. • Press releases • Media relations • Designing and implementing communication campaigns • Event management • Training for managers • Social Media consulting Senior Account Executive. PR & Communication at Consumer Goods Division, working for the followings brands: Burger King, Angulas Aguinaga, Unilever and Grupo ASPRO. • Press releases • Media relations • Designing and implementing communication campaigns • Event management • Training for managers • Social Media consulting

    • News Executive Producer, Reporter & TV Host
      • 2008 - 2013

      • News Executive Producer for Midday and Evening Newscast • Team coordination • Live Coverages • Interviews with top-level personalities • Responsible for covering film and TV industry news • Special correspondent to the USA (covering presidential elections) • Special correspondent to Mauritania (kidnapping of Spanish aid workers) • Director, Host and Producer of TV & Radio programs • Social Media Manager for Grupo Intereconomía • Columnist for the La Gaceta newspaper and Época magazine Show less

    • Mexico
    • Information Services
    • 1 - 100 Employee
    • Correspondent in Brussels
      • 2006 - 2008

      - Coverage of European Institutions and Domestic Belgium news - Substituting the Belgium Correspondent at Cadena COPE - Coverage of European Institutions and Domestic Belgium news - Substituting the Belgium Correspondent at Cadena COPE

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Communications, Marketing and Production
      • 2005 - 2006

      Designing and producing viral marketing campaigns among other special one-off actions for different brands like Yahoo! or Compal. 101 is an advertising & marketing agency, specializing in digital world. Designing and producing viral marketing campaigns among other special one-off actions for different brands like Yahoo! or Compal. 101 is an advertising & marketing agency, specializing in digital world.

Education

  • Harvard Business School
    The Business of Entertainment, Media and Sports (BEMS)
  • LaLiga Business School
    Master en Derecho aplicado al Fútbol Profesional, Sports Law
  • IE Business School
    Master, Executive Development Programme in Audiovisual Sector Management
  • Universidad Autónoma de Madrid
    Bachelor's degree, Business Administration and Management

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