Carlos Francín
Online Marketing Manager at Globeducate- Claim this Profile
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Inglés Full professional proficiency
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Francés Elementary proficiency
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Español Native or bilingual proficiency
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Bio
Alvaro Guzmán Galindo
Carlos es un gran trabajador y líder, mostrando siempre una gran profesionalidad. He tenido el placer de trabajar para él y sin lugar a dudas es una gran experiencia, es un profesional que deja trabajar en libertad pero sacando lo mejor de todos y cada uno de los que nos encontramos bajo sus ordenes, una fuente inagotable de conocimiento e inspiración, mostrando interés en todos y cada uno de las áreas de trabajo. Recomendable para cualquier empresa u ONG
Ixone Isasi Noreña
Trabajar con Carlos es tener la posibilidad de ir siempre avanzando, debido a su alto conocimiento en marketing digital así como su habilidad manejando proyectos. Carlos explica las cosas de una forma fácil y es siempre consciente de los recursos internos que dispone y puede acceder. Esto ha hecho que nuestra agencia pueda trabajar conjuntamente con él y su equipo de una forma más eficaz.
Alvaro Guzmán Galindo
Carlos es un gran trabajador y líder, mostrando siempre una gran profesionalidad. He tenido el placer de trabajar para él y sin lugar a dudas es una gran experiencia, es un profesional que deja trabajar en libertad pero sacando lo mejor de todos y cada uno de los que nos encontramos bajo sus ordenes, una fuente inagotable de conocimiento e inspiración, mostrando interés en todos y cada uno de las áreas de trabajo. Recomendable para cualquier empresa u ONG
Ixone Isasi Noreña
Trabajar con Carlos es tener la posibilidad de ir siempre avanzando, debido a su alto conocimiento en marketing digital así como su habilidad manejando proyectos. Carlos explica las cosas de una forma fácil y es siempre consciente de los recursos internos que dispone y puede acceder. Esto ha hecho que nuestra agencia pueda trabajar conjuntamente con él y su equipo de una forma más eficaz.
Alvaro Guzmán Galindo
Carlos es un gran trabajador y líder, mostrando siempre una gran profesionalidad. He tenido el placer de trabajar para él y sin lugar a dudas es una gran experiencia, es un profesional que deja trabajar en libertad pero sacando lo mejor de todos y cada uno de los que nos encontramos bajo sus ordenes, una fuente inagotable de conocimiento e inspiración, mostrando interés en todos y cada uno de las áreas de trabajo. Recomendable para cualquier empresa u ONG
Ixone Isasi Noreña
Trabajar con Carlos es tener la posibilidad de ir siempre avanzando, debido a su alto conocimiento en marketing digital así como su habilidad manejando proyectos. Carlos explica las cosas de una forma fácil y es siempre consciente de los recursos internos que dispone y puede acceder. Esto ha hecho que nuestra agencia pueda trabajar conjuntamente con él y su equipo de una forma más eficaz.
Alvaro Guzmán Galindo
Carlos es un gran trabajador y líder, mostrando siempre una gran profesionalidad. He tenido el placer de trabajar para él y sin lugar a dudas es una gran experiencia, es un profesional que deja trabajar en libertad pero sacando lo mejor de todos y cada uno de los que nos encontramos bajo sus ordenes, una fuente inagotable de conocimiento e inspiración, mostrando interés en todos y cada uno de las áreas de trabajo. Recomendable para cualquier empresa u ONG
Ixone Isasi Noreña
Trabajar con Carlos es tener la posibilidad de ir siempre avanzando, debido a su alto conocimiento en marketing digital así como su habilidad manejando proyectos. Carlos explica las cosas de una forma fácil y es siempre consciente de los recursos internos que dispone y puede acceder. Esto ha hecho que nuestra agencia pueda trabajar conjuntamente con él y su equipo de una forma más eficaz.
Credentials
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Business Administration Specialist
Trailhead by SalesforceJun, 2019- Sep, 2024 -
Email Marketing Certification
HubSpotSep, 2016- Sep, 2024 -
Inbound Certification
HubSpotSep, 2015- Sep, 2024 -
AdWords Search
GoogleDec, 2021- Sep, 2024
Experience
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Globeducate
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Spain
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Education Administration Programs
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100 - 200 Employee
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Online Marketing Manager
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Sep 2019 - Present
• Marketing strategy Leadership and supervision of marketing campaigns aimed at parents in Spain and Andorra for the clusters or groups of brands of the 12 schools and 3 FP: - Agora International School: 6 schools + 2 FP - British International School: 4 schools - College of Granada - Areteia School and FP Areteia Analysis of the behavior of web users using web analytics tools (Hotjar, Google Universal Analytics, and Google Analytics 4). Achievement of business… Show more • Marketing strategy Leadership and supervision of marketing campaigns aimed at parents in Spain and Andorra for the clusters or groups of brands of the 12 schools and 3 FP: - Agora International School: 6 schools + 2 FP - British International School: 4 schools - College of Granada - Areteia School and FP Areteia Analysis of the behavior of web users using web analytics tools (Hotjar, Google Universal Analytics, and Google Analytics 4). Achievement of business objectives through key channels by working together with SEO and SEM teams. Training the marketing team of the head office and of each school in the development of digital marketing skills, as well as the implementation of new tools. Coordination and implementation of the development and design of the sites. • Strategy to attract new clients/parents through multiple channels. Working in the complete life cycle of the user according to the different points of contact; promoting the acquisition of new cables, their conversion, retention, and fidelity. Ensure stable sales work targets with the SEM team and strategically use key marketing channels such as email, retargeting and social media. • Email and Display Marketing Monitoring of external and internal campaigns, from the creation of the briefing to the measurement of results. Direct contact with agencies. Insertion of tracking codes with GTM. Use of web analytics tools to measure results. Collaboration with the design team providing briefings, new ideas, and feedback. • Social media Definition of the strategy, training, and implementation of tools and their use for each of the schools. • Analysis and reports ROI measurement of all Marketing activities and data analysis to make decisions. Show less • Marketing strategy Leadership and supervision of marketing campaigns aimed at parents in Spain and Andorra for the clusters or groups of brands of the 12 schools and 3 FP: - Agora International School: 6 schools + 2 FP - British International School: 4 schools - College of Granada - Areteia School and FP Areteia Analysis of the behavior of web users using web analytics tools (Hotjar, Google Universal Analytics, and Google Analytics 4). Achievement of business… Show more • Marketing strategy Leadership and supervision of marketing campaigns aimed at parents in Spain and Andorra for the clusters or groups of brands of the 12 schools and 3 FP: - Agora International School: 6 schools + 2 FP - British International School: 4 schools - College of Granada - Areteia School and FP Areteia Analysis of the behavior of web users using web analytics tools (Hotjar, Google Universal Analytics, and Google Analytics 4). Achievement of business objectives through key channels by working together with SEO and SEM teams. Training the marketing team of the head office and of each school in the development of digital marketing skills, as well as the implementation of new tools. Coordination and implementation of the development and design of the sites. • Strategy to attract new clients/parents through multiple channels. Working in the complete life cycle of the user according to the different points of contact; promoting the acquisition of new cables, their conversion, retention, and fidelity. Ensure stable sales work targets with the SEM team and strategically use key marketing channels such as email, retargeting and social media. • Email and Display Marketing Monitoring of external and internal campaigns, from the creation of the briefing to the measurement of results. Direct contact with agencies. Insertion of tracking codes with GTM. Use of web analytics tools to measure results. Collaboration with the design team providing briefings, new ideas, and feedback. • Social media Definition of the strategy, training, and implementation of tools and their use for each of the schools. • Analysis and reports ROI measurement of all Marketing activities and data analysis to make decisions. Show less
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Market Inclusion
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Spain
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Advertising Services
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Head of Marketing
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2013 - Present
• Defined, designed and executed the marketing and communication plan of the Agency and its clients. • Formed and guided a marketing team, ensuring that all of them were trained and able to perform the recommended actions. • Design and execute branding campaigns (Social Ads, Display and SEM), obtaining 1.5M impressions. • I supervise and execute performance campaigns (Social Ads, Display and SEM) obtaining conversions superior to the 20 k leads. • I supervise and execute campaigns… Show more • Defined, designed and executed the marketing and communication plan of the Agency and its clients. • Formed and guided a marketing team, ensuring that all of them were trained and able to perform the recommended actions. • Design and execute branding campaigns (Social Ads, Display and SEM), obtaining 1.5M impressions. • I supervise and execute performance campaigns (Social Ads, Display and SEM) obtaining conversions superior to the 20 k leads. • I supervise and execute campaigns in Google Ads with investments over one million euros. • I have optimized landing pages improving its conversion rate by 150%. • I have implemented conversion funnels for our clients' products (event registrations, distance therapies, donations, products). • I have coordinated and applied the Inbound Marketing methodology in our clients' marketing teams, training them and applying concrete and measurable objectives. Show less • Defined, designed and executed the marketing and communication plan of the Agency and its clients. • Formed and guided a marketing team, ensuring that all of them were trained and able to perform the recommended actions. • Design and execute branding campaigns (Social Ads, Display and SEM), obtaining 1.5M impressions. • I supervise and execute performance campaigns (Social Ads, Display and SEM) obtaining conversions superior to the 20 k leads. • I supervise and execute campaigns… Show more • Defined, designed and executed the marketing and communication plan of the Agency and its clients. • Formed and guided a marketing team, ensuring that all of them were trained and able to perform the recommended actions. • Design and execute branding campaigns (Social Ads, Display and SEM), obtaining 1.5M impressions. • I supervise and execute performance campaigns (Social Ads, Display and SEM) obtaining conversions superior to the 20 k leads. • I supervise and execute campaigns in Google Ads with investments over one million euros. • I have optimized landing pages improving its conversion rate by 150%. • I have implemented conversion funnels for our clients' products (event registrations, distance therapies, donations, products). • I have coordinated and applied the Inbound Marketing methodology in our clients' marketing teams, training them and applying concrete and measurable objectives. Show less
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Pratt Consulting
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Spain
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Non-profit Organizations
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1 - 100 Employee
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Consultant
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Sep 2018 - Apr 2022
Durante los tres años, trabajé como socio consultor especializado en Salesforce para Pratt Consulting. Mi rol incluía dirigir proyectos, establecer relaciones como partners de Salesforce, liderar acciones de comercialización y desarrollar estrategias para la empresa. Fue una experiencia enriquecedora en la que pude aplicar mis habilidades y conocimientos en Salesforce para ayudar a nuestros clientes a alcanzar sus objetivos y mejorar sus operaciones. Trabajé en estrecha colaboración con el… Show more Durante los tres años, trabajé como socio consultor especializado en Salesforce para Pratt Consulting. Mi rol incluía dirigir proyectos, establecer relaciones como partners de Salesforce, liderar acciones de comercialización y desarrollar estrategias para la empresa. Fue una experiencia enriquecedora en la que pude aplicar mis habilidades y conocimientos en Salesforce para ayudar a nuestros clientes a alcanzar sus objetivos y mejorar sus operaciones. Trabajé en estrecha colaboración con el equipo de Pratt Consulting, de Salesforce y con los clientes, lo que me permitió desarrollar habilidades de liderazgo y trabajo en equipo valiosas. Además, tuve la oportunidad de lograr que Pratt se conviertiera en Partner de Salesforce y una de las pocas organizaciones de rápido crecimiento enfocada a Organizaciones sin Ánimo de Lucro y Empresas Sociales. Show less Durante los tres años, trabajé como socio consultor especializado en Salesforce para Pratt Consulting. Mi rol incluía dirigir proyectos, establecer relaciones como partners de Salesforce, liderar acciones de comercialización y desarrollar estrategias para la empresa. Fue una experiencia enriquecedora en la que pude aplicar mis habilidades y conocimientos en Salesforce para ayudar a nuestros clientes a alcanzar sus objetivos y mejorar sus operaciones. Trabajé en estrecha colaboración con el… Show more Durante los tres años, trabajé como socio consultor especializado en Salesforce para Pratt Consulting. Mi rol incluía dirigir proyectos, establecer relaciones como partners de Salesforce, liderar acciones de comercialización y desarrollar estrategias para la empresa. Fue una experiencia enriquecedora en la que pude aplicar mis habilidades y conocimientos en Salesforce para ayudar a nuestros clientes a alcanzar sus objetivos y mejorar sus operaciones. Trabajé en estrecha colaboración con el equipo de Pratt Consulting, de Salesforce y con los clientes, lo que me permitió desarrollar habilidades de liderazgo y trabajo en equipo valiosas. Además, tuve la oportunidad de lograr que Pratt se conviertiera en Partner de Salesforce y una de las pocas organizaciones de rápido crecimiento enfocada a Organizaciones sin Ánimo de Lucro y Empresas Sociales. Show less
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Universidad Complutense de Madrid
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Spain
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Higher Education
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700 & Above Employee
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Guest Speaker Master of Organizations
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May 2015 - Mar 2019
• I participate in the Master of Organizations focused on Non-Profit Organizations, training students in the planning of a marketing and communication plan focused on fundraising. • In addition, I give students advice on the application of branding and fundraising strategies for Non-Profit Organizations. • I participate in the Master of Organizations focused on Non-Profit Organizations, training students in the planning of a marketing and communication plan focused on fundraising. • In addition, I give students advice on the application of branding and fundraising strategies for Non-Profit Organizations.
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Google
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United States
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Software Development
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700 & Above Employee
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Marketing Speaker
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May 2015 - Dec 2018
• Participated as Marketing Speaker in the workshops of Google for Non-Profit Organizations, being invited by Google to show the success stories of our clients. • Participated as Marketing Speaker training in the proper creation of Google Ads campaigns in the Google Ad Grants program. • Participated as Marketing Speaker in the workshops of Google for Non-Profit Organizations, being invited by Google to show the success stories of our clients. • Participated as Marketing Speaker training in the proper creation of Google Ads campaigns in the Google Ad Grants program.
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Digital Learning Pills
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Spain
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E-Learning Providers
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Head of Marketing
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Sep 2014 - Aug 2018
• Design and execute the promotion of Inbound Marketing campaigns through different channels such as email, social networks, blog and automated marketing. • I have implemented marketing tools on the web, as well as its implementation and daily optimization (lead scoring, lead nurturing and workflows) for the growth of sales opportunities. • I have planned, designed and executed the redesign and elaboration of the contents of the corporate website, exceeding the conversion rate by… Show more • Design and execute the promotion of Inbound Marketing campaigns through different channels such as email, social networks, blog and automated marketing. • I have implemented marketing tools on the web, as well as its implementation and daily optimization (lead scoring, lead nurturing and workflows) for the growth of sales opportunities. • I have planned, designed and executed the redesign and elaboration of the contents of the corporate website, exceeding the conversion rate by 215%. • I have designed and executed marketing campaigns by email increasing the conversion rate by 110%. • I have implemented user measurement tools and qualitative methods (Hotjar Analytics, Google Analytics). • I have planned and implemented Hubspot CRM and Mautic creating automated workflows that improved the conversion by 90%. • I have led the incorporation of several customers, including Correos Express, SEUR, Grupo ABB, Campofrío, Naturhouse, through marketing and sales campaigns. Show less • Design and execute the promotion of Inbound Marketing campaigns through different channels such as email, social networks, blog and automated marketing. • I have implemented marketing tools on the web, as well as its implementation and daily optimization (lead scoring, lead nurturing and workflows) for the growth of sales opportunities. • I have planned, designed and executed the redesign and elaboration of the contents of the corporate website, exceeding the conversion rate by… Show more • Design and execute the promotion of Inbound Marketing campaigns through different channels such as email, social networks, blog and automated marketing. • I have implemented marketing tools on the web, as well as its implementation and daily optimization (lead scoring, lead nurturing and workflows) for the growth of sales opportunities. • I have planned, designed and executed the redesign and elaboration of the contents of the corporate website, exceeding the conversion rate by 215%. • I have designed and executed marketing campaigns by email increasing the conversion rate by 110%. • I have implemented user measurement tools and qualitative methods (Hotjar Analytics, Google Analytics). • I have planned and implemented Hubspot CRM and Mautic creating automated workflows that improved the conversion by 90%. • I have led the incorporation of several customers, including Correos Express, SEUR, Grupo ABB, Campofrío, Naturhouse, through marketing and sales campaigns. Show less
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Education
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2017 - 2017
KSchool
Master en Técnicas de Marketing Online, Marketing -
2013 - 2014
Universidad de La Rioja
Master ́s degree in Communication and Marketing Online, Publicidad -
2009 - 2012
Universidad Rey Juan Carlos
Business Administration and Management, Administración y gestión de empresas
Community
